News Desk
Yahoo! Bets on AMP! To Counter Google and Microsoft
Just a month after Google closed its $3.4BN acquisition of ad sales management firm DoubleClick, Yahoo! has taken the wraps off its 'Apex' project and said that it will be called AMP! - described as 'a faster, easier, and more automated and integrated way to create, buy, and sell advertising and do so across a transparent global marketplace.'
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