Tracking RIAs with Google Analytics and Unica NetInsight

All this talk about 'the death of the page view,' 'AJAX,' 'rich media,' 'engagement,' and 'events' is enough to make even the most savvy Web analyst think twice about what we're measuring these days. When you use Google Maps, the name of the page doesn't change. (So now you see where all that page view death conversation comes from.) 'Traditional' web analytics care about when the page name changes - they see that as an important event. Suddenly, that's changed.

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Georges commented on 29 Feb 2008

Interresting article. Where do you enable "events" in Google Analytics? http://code.google.com/apis/analytics/docs/eventTrackerOverview.html says it's only available to Beta participants.

andy beard commented on 28 Jan 2008

A few days ago on my Wordpress Plugins site, I updated to Wordpress 2.04 (from 1.5.2) and switched to using UTW for tagging rather than Taggerati.

Taggerati and UTW have slightly different functionality. 2.04 is supported by both, but Taggerati isn't really being updated. I am going to miss a couple of the inline tags I could use when posting using a desktop application, but longterm support I hope is more likely with UTW.

I now have a partial implementation on the site, but I don't have all the pages tagged. I also don't have what was a key feature of the previous setup, a large tag cloud at the top of the page.

Total page views currently are down 75%, based on data over 5 days. There is a huge difference between 2000 page views and 400 over a 5 day period.

streght44 commented on 28 Jan 2008

So there ARE web analytic in the RIA era, it's not the end of the world?

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