Cloud Computing, in its current incarnation, falls short on its promise to make computing as a whole as simple as plugging an application into a utility service. The “cloud” model initially has focused on making the hardware layer consumable as on-demand compute and storage capacity. This is an important first step, but for companies to harness the power of the cloud, complete application infrastructure needs to be easily configured, deployed, dynamically-scaled and managed in these virtualized hardware environments.

Thus "Elastic Computing" enters and enhances the cloud computing model by allowing companies to efficiently and cost-effectively configure, deploy and managing clustered, highly-scalable applications in cloud computing environments. This session will discuss in greater detail how these models work in concert and how to gain business value from them.

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Speaker Bio: Kirill Sheynkman is Founder & CEO of Elastra Corporation. He was cofounder and CEO of two successful startups: Stanford Technology Group acquired by Informix/IBM in 1995 and Plumtree Software acquired in 2005 by BEA. Between startups, Sheynkman was EIR at Sequoia Capital. He holds an EE & Computer Science degree from Stanford and MBA from U.C. Berkeley.

• "Cloud Computing Expo" Call for Papers Now Open
• How to Find and Resolve Capacity Bottlenecks in Virtual Server Environments
• Preparing Your Enterprise for Virtualization
• Trusting the Cloud: Timing and Adoption of Cloud Technologies
• Enterprise Virtual Management for Next-Generation IT
• Using Virtualization to Secure Your Users' Desktops
• Cloud Storage: A Paradigm Shift in IT
• Beyond Hypervisors to Complete IT Infrastructure Management
• How to Adapt Physical, Virtual & Hybrid Infrastructures on the Fly
• Control VM Sprawl Before It Controls You
• On the Path to Cloud Computing Nirvana
• Marketing the Cloud Computing Paradigm Shift
• MicroNetwork-Based Coherency: Extending a Processor's Coherency Domain Over A Standard Network
• Elastic Computing vs. Cloud Computing