Welcome!

Microsoft Cloud Authors: Lori MacVittie, Elizabeth White, Yeshim Deniz, Serafima Al, Janakiram MSV

Related Topics: SYS-CON ITALIA, Containers Expo Blog

SYS-CON ITALIA: Article

Cloud Computing: Making Analytics in the Cloud a Reality

There will soon be a myriad of announcements of DBMS offerings in the cloud

There will soon be a myriad of announcements of DBMS offerings in the cloud. Many of these will NOT be marriages made in heaven. However, the most innovative new DBMS software combined with new cloud computing services are here today and truly take advantage of the cloud architecture in order to change the economics and the responsiveness of business analytics.

My belief is that cloud computing will change the economics of business intelligence (BI) and enable a variety of new analytic data management projects and business possibilities. It does so by making the hardware, networking, security, and software needed to create data marts and data warehouses available on demand with a pay-as-you-go approach to usage and licensing.

A computing cloud, such as the Amazon Elastic Compute Cloud, is composed of thousands of commodity servers running multiple virtual machine instances (VMs) of the applications hosted in the cloud. As customer demand for those applications changes, new servers are added to the cloud or idled and new VMs are instantiated or terminated.

Cloud computing infrastructure differs dramatically from the infrastructure underlying most in-house data warehouses and data marts. There are no high-end servers with dozens of CPU cores, SANs, replicated systems, or proprietary data warehousing appliances available in the cloud. Therefore, a new DBMS software architecture is required to enable large volumes of data to be analyzed quickly and reliably on the cloud's commodity hardware. Recent DBMS innovations make this a reality today, and the best cloud DBMS architectures will include:

  1. Shared-nothing, massively parallel processing (MPP) architecture. In order to drive down the cost of creating a utility computing environment, the best cloud service providers use huge grids of identical (or similar) computing elements. Each node in the grid is typically a compute engine with its own attached storage. For a cloud database to successfully "scale out" in such an environment, it is essential that the database have a shared-nothing architecture utilizing the resources (CPU, memory, and disk) found in server nodes added to the cluster. Most databases popularly used in BI today have shared-everything or shared-storage architectures, which will limit their ability to scale in the cloud.

  2. Automatic high availability. Within a cloud-based analytic database cluster, node failures, node changes, and connection disruptions can occur. Given the vast number of processing elements within a cloud, these failures can be made transparent to the end user if the database has the proper built-in failover capabilities. The best cloud databases will replicate data automatically across the nodes in the cloud cluster, be able to continue running in the event of 1 or more node failures ("k-safety"), and be capable of restoring data on recovered nodes automatically -- without DBA assistance. Ideally, the replicated data will be made "active" in different sort orders for querying to increase performance.

  3. Ultra-high performance. One of the game-changing advantages of the cloud is the ability to get an analytic application up quickly (without waiting for hardware procurement). However, there can be some performance penalty due to Internet connectivity speeds and the virtualized cloud environment. If the analytic performance is disappointing, the advantage is lost. Fortunately, the latest shared-nothing columnar databases are designed specifically for analytic workloads, and they have demonstrated dramatic performance improvements over traditional, row-oriented databases (as verified by industry experts, such as Gartner and Forrester, and by customer benchmarks). This software performance improvement, coupled with the hardware economies of scale provided by the cloud environment, results in a new economic model and competitive advantage for cloud analytics.

  4. Aggressive compression. Since cloud costs are typically driven by charges for processor and disk storage utilization, aggressive data compression will result in very large cost savings. Row-oriented databases can achieve compression factors of about 30% to 50%; however, the addition of necessary indexes and materialized views often swells databases to 2 to 5 times the size of the source data. But since the data in a column tends to be more similar and repetitive than attributes within rows, column databases often achieve much higher levels of compression. They also don't require indexes. The result is normally a 4x to 20x reduction in the amount of storage needed by columnar databases and a commensurate reduction in storage costs.

  5. Standards-based connectivity. While there are a number of special-purpose file systems that have been developed for the cloud environment that can provide high performance, they lack the standard connectivity needed to support general-purpose business analytics. The broad base of analytic users will use existing commercial ETL and reporting software that depend on SQL, JDBC, ODBC, and other DBMS connectivity standards to load and query cloud databases. Therefore, it's imperative for cloud databases to support these connection standards to enable widespread use of analytic applications.
In summary, cloud databases with the architectural characteristics described above will be able to not just run in the cloud, but thrive there by:

  • "Scaling out," as the cloud itself does
  • Running fast without high-end or custom hardware
  • Providing high availability in a fluid computing environment
  • Minimizing data storage, transfer, and CPU utilization (to keep cloud computing fees low)

More Stories By Jerry Held

Jerry Held is Executive Chairman of Vertica and CEO of the Held Consulting Group, a firm that provides strategic consulting to CEOs and senior executives of technology firms ranging from startups to very large organizations and private equity firms. Prior to his current position, Held was a senior executive at both Oracle Corp. and Tandem Computers.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
DXWorldEXPO LLC announced today that the upcoming DXWorldEXPO | CloudEXPO New York event will feature 10 companies from Poland to participate at the "Poland Digital Transformation Pavilion" on November 12-13, 2018.
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...
The best way to leverage your CloudEXPO | DXWorldEXPO presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering CloudEXPO | DXWorldEXPO will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at CloudEXPO. Product announcements during our show provide your company with the most reach through our targeted audienc...
JETRO showcased Japan Digital Transformation Pavilion at SYS-CON's 21st International Cloud Expo® at the Santa Clara Convention Center in Santa Clara, CA. The Japan External Trade Organization (JETRO) is a non-profit organization that provides business support services to companies expanding to Japan. With the support of JETRO's dedicated staff, clients can incorporate their business; receive visa, immigration, and HR support; find dedicated office space; identify local government subsidies; get...
DXWorldEXPO LLC announced today that All in Mobile, a mobile app development company from Poland, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. All In Mobile is a mobile app development company from Poland. Since 2014, they maintain passion for developing mobile applications for enterprises and startups worldwide.
@DevOpsSummit at Cloud Expo, taking place November 12-13 in New York City, NY, is co-located with 22nd international CloudEXPO | first international DXWorldEXPO and will feature technical sessions from a rock star conference faculty and the leading industry players in the world.
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
DXWorldEXPO LLC announced today that ICC-USA, a computer systems integrator and server manufacturing company focused on developing products and product appliances, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City. ICC is a computer systems integrator and server manufacturing company focused on developing products and product appliances to meet a wide range of ...
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smart...
Headquartered in Plainsboro, NJ, Synametrics Technologies has provided IT professionals and computer systems developers since 1997. Based on the success of their initial product offerings (WinSQL and DeltaCopy), the company continues to create and hone innovative products that help its customers get more from their computer applications, databases and infrastructure. To date, over one million users around the world have chosen Synametrics solutions to help power their accelerated business or per...
Founded in 2000, Chetu Inc. is a global provider of customized software development solutions and IT staff augmentation services for software technology providers. By providing clients with unparalleled niche technology expertise and industry experience, Chetu has become the premiere long-term, back-end software development partner for start-ups, SMBs, and Fortune 500 companies. Chetu is headquartered in Plantation, Florida, with thirteen offices throughout the U.S. and abroad.
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and ...
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
Bill Schmarzo, author of "Big Data: Understanding How Data Powers Big Business" and "Big Data MBA: Driving Business Strategies with Data Science," is responsible for setting the strategy and defining the Big Data service offerings and capabilities for EMC Global Services Big Data Practice. As the CTO for the Big Data Practice, he is responsible for working with organizations to help them identify where and how to start their big data journeys. He's written several white papers, is an avid blogge...
"We are a well-established player in the application life cycle management market and we also have a very strong version control product," stated Flint Brenton, CEO of CollabNet,, in this SYS-CON.tv interview at 18th Cloud Expo at the Javits Center in New York City, NY.
It is of utmost importance for the future success of WebRTC to ensure that interoperability is operational between web browsers and any WebRTC-compliant client. To be guaranteed as operational and effective, interoperability must be tested extensively by establishing WebRTC data and media connections between different web browsers running on different devices and operating systems. In his session at WebRTC Summit at @ThingsExpo, Dr. Alex Gouaillard, CEO and Founder of CoSMo Software, presented ...
Most people haven’t heard the word, “gamification,” even though they probably, and perhaps unwittingly, participate in it every day. Gamification is “the process of adding games or game-like elements to something (as a task) so as to encourage participation.” Further, gamification is about bringing game mechanics – rules, constructs, processes, and methods – into the real world in an effort to engage people. In his session at @ThingsExpo, Robert Endo, owner and engagement manager of Intrepid D...
Recently, WebRTC has a lot of eyes from market. The use cases of WebRTC are expanding - video chat, online education, online health care etc. Not only for human-to-human communication, but also IoT use cases such as machine to human use cases can be seen recently. One of the typical use-case is remote camera monitoring. With WebRTC, people can have interoperability and flexibility for deploying monitoring service. However, the benefit of WebRTC for IoT is not only its convenience and interopera...