Val Morgan Cinema Network is a provider of screen advertising, with operations in Australia, New Zealand and a joint venture in the UAE. In Australia and New Zealand Val Morgan holds the advertising rights to virtually all cinemas, including those operated by the major cinema exhibition chains and independent operators. The company's attention is focused on the national advertising market with approximately 80 employees based in offices throughout Australia and New Zealand.

Challenge
Val Morgan developed an in-house system - CinVendo - on which almost all aspects of their business were managed. The system was built on Sybase PowerBuilder and ran on Sybase ASE. To enhance corporate reporting and business intelligence capabilities CinVendo needed to be more tightly integrated with a recently acquired GL package. During the evaluation and selection of this package, it was clear that the majority of business software was now being developed to integrate with Microsoft SQL Server or Oracle systems and in fact the solution selected did not support Sybase.