It is clear that RIAs offer the potential to fundamentally change the user experience and in doing so, yield significant business benefits. However, in order for RIAs to be widely employed, and for more companies to receive these kinds of returns, technologies to build RIAs will need to appeal to a wider range of developers. The ability to cost effectively create rich, engaging user experiences that support corporate objectives and reach a broader developer audience without sacrificing development productivity require a new generation of RIA tools.