| By Search News Desk | Article Rating: |
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| August 5, 2007 06:15 PM EDT | Reads: |
7,103 |
Seems we're waiting for Microsoft to make a defensive chess move against Google's freebie, ad-supported Docs & Spreadsheets software play and test a free hybrid version of the next release of its low-end productivity kit, Works, whose word processing, spreadsheet, database and calendaring skills are generally enough for most people.

Some unidentified OEMs are going to install it pre-loaded with small supposedly unobtrusive display ads that pop up offline and when users connect to the Internet they'll get a continuing stream of new ones in the corner of their screen or at start-up. The ads are supposed to appeal to the known demographics of Works users.
Users would be able to click through to buy an ad-free version of Works for 40 bucks, often simply bundled by manufacturers, or download a free trial of the pricey Office 2007.
Apparently Microsoft's not thinking about hosting Works 9 SE Google and the other on-demand vendors nibbling on Microsoft's margins - at least not with this pilot - it's an ad thing.
The test, to determine if ad-based software will fly and limited to certain markets, will reportedly run about a year.
Published August 5, 2007 Reads 7,103
Copyright © 2007 SYS-CON Media, Inc. — All Rights Reserved.
Syndicated stories and blog feeds, all rights reserved by the author.
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SYS-CON Media's Search Developer's Journal (search.sys-con.com), is the first and only global publication to present the hottest timely topics on the merging search engine companies, search optimization and search engine marketing industry, and all related articles, feature and news stories for search technology professionals.
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Microsoft Google News Desk 08/05/07 06:27:30 PM EDT | |||
Seems we're waiting for Microsoft to make a defensive chess move against Google's freebie, ad-supported Docs & Spreadsheets software play and test a free hybrid version of the next release of its low-end productivity kit, Works, whose word processing, spreadsheet, database and calendaring skills are generally enough for most people. Some unidentified OEMs are going to install it pre-loaded with small supposedly unobtrusive display ads that pop up offline and when users connect to the Internet they'll get a continuing stream of new ones in the corner of their screen or at start-up. The ads are supposed to appeal to the known demographics of Works users. |
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