Welcome!

Microsoft Cloud Authors: Janakiram MSV, Yeshim Deniz, David H Deans, Andreas Grabner, Stackify Blog

Related Topics: Artificial Intelligence, Cognitive Computing , Machine Learning , @CloudExpo

Artificial Intelligence: Article

Bad PR Might Sink #ArtificialIntelligence | @CloudExpo #BigData #AI #ML #DL

Would you rather AI be a tool in human hands, or the other way around?

We've seen many buzzwordy innovations in technology over the last decade, from cloud computing to big data to microservices and beyond - but artificial intelligence (AI) by far has the most buzzword baggage.

On the one hand, AI is perhaps the most revolutionary set of innovations since the transistor. But on the other, the bad press surrounding it continues to mount, perhaps even faster than the innovations themselves.

We didn't suffer this kind of PR nightmare with the cloud, or the web, or even client/server. In fact, AI has an unprecedented set of PR challenges that threaten to sink the entire movement.

AI vendors, from the burgeoning gaggle of AI startups all the way to IBM, are all crowded together at the eye of this hurricane. However, this PR storm impacts enterprises as well, as AI promises to change the role technology plays for every industry on this planet.

That is, unless the killer robots do us in first.

PR Challenge #1: AI-Washing
I'll start with the most obvious challenge - obvious because this first challenge plagues all the hot buzzwords: AI-washing. As with cloud-washing and microservices-washing to name two of the most washiest of recent memory, the ‘washing' suffix reflects how vendors jump to use a new, exciting buzzword before their products truly deserve the moniker.

There's no question we're in the AI-washing phase of the AI revolution now. It seems that every vendor, from IT operations management to business intelligence to digital marketing, is now using AI under the covers. And in fact, most of them are in some fashion.

The problem isn't that these vendors are lying about what they're doing. The problem is that there are many different types of AI, from simple machine learning to much more complex deep learning and various types of cognitive computing. Today's vendors are in large part doing the easy stuff - making it difficult for the more advanced AI vendors to rise above the noise.

PR Challenge #2: Spotty Track Record
I remember when I was in college - and that was a long, long time ago - AI was the hot new trend in technology circles. Long before the Web was a twinkle in Tim Berners-Lee's eye, researchers heralded AI as the Next Big Thing.

Even as a child, I remember seeing SHRDLU on television: an AI program that could interpret natural language commands and execute them in a virtual environment made up of blocks of various colors and sizes. For example, you could tell SHRDLU to put the blue block on the green block, but if there were a red block on the blue one, it was smart enough to move that one out of the way first.

And then - nothing. Decades of nothing. Sure, we had expert systems - but those were little more than rules engines, executing complex sets of if-then statements. Underwhelming to be sure.

Soon, the AI Winter came to pass - a period from roughly 1984 to 2005 where skepticism about AI led to cuts in funding for research, taking AI in a downward spiral of irrelevance.

However, progress did continue, slow and unnoticed, until Moore's Law and its numerous corollaries finally gave us the processor and storage horsepower we needed to actually get useful AI off the ground.

But to this day, people remember the AI Winter. Now we're perhaps in the AI Early Spring - but the chill is still in the air. Are we truly done with winter, or will it roll around again as it always seems to do?

PR Challenge #3: Job Killer
Automation has been putting people out of work since the Jacquard Loom helped kick off the Industrial Revolution in 1804. In the two centuries since, improvements in automation have transformed the world of employment, shifting corporate needs from repetitive manual labor to white-collar knowledge work.

Today, AI-driven assembly-line robots give us everything from mobile phones to automobiles with higher quality and at a lower real cost than ever before.

Yet, while the dual forces of automation and globalization have forever transformed the role of the blue-collar labor force, the worry is that AI will do the same thing to white-collar jobs as well.

Of course, secretaries and typing pools are mostly things of the past already. But what about financial analysts? Data analysts? Or other roles that heretofore have required highly educated, intelligent people?

AI-based software vendors are racing to deliver technology that will displace such well-trained white-collar professionals - and they're not going to slow down any time soon.

PR Challenge #4: Killer Robots
With the fourth challenge, the AI story diverges from all of the other buzzwordy trends in technology.

Due in large part to the impact of Hollywood and science fiction generally, AI has decidedly evil undertones. From HAL 9000 in 2001: A Space Odyssey to Skynet in the Terminator movies, AI-run-amok as villain is an all-to-common trope.

The problem with this challenge is that it holds a kernel of truth, and furthermore, separating the real dangers of AI from the Hollywood-style imagined ones is surprisingly difficult.

Nobody really knows how to teach AI right from wrong. Is the CIA using your Amazon Echo to spy on you? It's perfectly OK with that.

Or perhaps (somewhat) more realistically: what if your babysitter says, "Alexa, deliver two large pepperoni pizzas," without your permission? You won't find out till the credit card bill arrives.

There is also bona fide concern among experts in the field that AI-coded AI programs will lead to increasingly intelligent AI-coding AI programs - all on a Moore's Law-accelerated timeline, leading to some kind of singularity - eventually resulting in, you guessed it, Killer Robots.

Science fiction? Perhaps - but just this week, Microsoft announced further progress on DeepCoder, AI able to write its own software (and no, it doesn't just steal other people's code the way some articles insinuate).

There are also suspicions that Trump's "weaponized AI propaganda machine" was behind his surprising win, as I explored in a recent article for Forbes.

The campaign used big data tools to be sure (as all modern campaigns do), but it's not clear whether AI played a significant role - and in any case, there was nothing stopping the Democrats from using AI, either. But if AI starts writing fake news instead of helping us identify it, we're all in trouble.

The Intellyx Take: Redefine ‘AI'
PR problems are difficult to fix, because they're about perception more so than reality - but there are a few tricks that can help move the needle.

My advice: let's change the meaning of AI from ‘Artificial Intelligence' to ‘Augmented Intelligence.'

When we say artificial we mean human made, as opposed to the natural intelligence that humans have. This distinction identifies two kinds of intelligence which we've now pitted against each other, battling for supremacy. This adversarial connotation to AI reinforces the job killer and killer robots memes in particular.

Augmented Intelligence tells a very different story. This phrase reinforces the fact that the only intelligence we have is the real, live, natural human intelligence we've always had. AI - no matter how smart it gets - can only serve to augment what we all were born with.

Furthermore, augmented intelligence connotes that AI is a human tool - a tool we might use for good or evil like all the other tools at our disposal, but a tool in human hands nevertheless.

And that's a good thing. Would you rather AI be a tool in human hands, or the other way around?

Copyright © Intellyx LLC. Intellyx publishes the Agile Digital Transformation Roadmap poster, advises companies on their digital transformation initiatives, and helps vendors communicate their agility stories. As of the time of writing, none of the organizations mentioned in this article are Intellyx customers. Image credit: robin red.

More Stories By Jason Bloomberg

Jason Bloomberg is the leading expert on architecting agility for the enterprise. As president of Intellyx, Mr. Bloomberg brings his years of thought leadership in the areas of Cloud Computing, Enterprise Architecture, and Service-Oriented Architecture to a global clientele of business executives, architects, software vendors, and Cloud service providers looking to achieve technology-enabled business agility across their organizations and for their customers. His latest book, The Agile Architecture Revolution (John Wiley & Sons, 2013), sets the stage for Mr. Bloomberg’s groundbreaking Agile Architecture vision.

Mr. Bloomberg is perhaps best known for his twelve years at ZapThink, where he created and delivered the Licensed ZapThink Architect (LZA) SOA course and associated credential, certifying over 1,700 professionals worldwide. He is one of the original Managing Partners of ZapThink LLC, the leading SOA advisory and analysis firm, which was acquired by Dovel Technologies in 2011. He now runs the successor to the LZA program, the Bloomberg Agile Architecture Course, around the world.

Mr. Bloomberg is a frequent conference speaker and prolific writer. He has published over 500 articles, spoken at over 300 conferences, Webinars, and other events, and has been quoted in the press over 1,400 times as the leading expert on agile approaches to architecture in the enterprise.

Mr. Bloomberg’s previous book, Service Orient or Be Doomed! How Service Orientation Will Change Your Business (John Wiley & Sons, 2006, coauthored with Ron Schmelzer), is recognized as the leading business book on Service Orientation. He also co-authored the books XML and Web Services Unleashed (SAMS Publishing, 2002), and Web Page Scripting Techniques (Hayden Books, 1996).

Prior to ZapThink, Mr. Bloomberg built a diverse background in eBusiness technology management and industry analysis, including serving as a senior analyst in IDC’s eBusiness Advisory group, as well as holding eBusiness management positions at USWeb/CKS (later marchFIRST) and WaveBend Solutions (now Hitachi Consulting).

@ThingsExpo Stories
Digital Transformation (DX) is not a "one-size-fits all" strategy. Each organization needs to develop its own unique, long-term DX plan. It must do so by realizing that we now live in a data-driven age, and that technologies such as Cloud Computing, Big Data, the IoT, Cognitive Computing, and Blockchain are only tools. In her general session at 21st Cloud Expo, Rebecca Wanta explained how the strategy must focus on DX and include a commitment from top management to create great IT jobs, monitor ...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
Recently, WebRTC has a lot of eyes from market. The use cases of WebRTC are expanding - video chat, online education, online health care etc. Not only for human-to-human communication, but also IoT use cases such as machine to human use cases can be seen recently. One of the typical use-case is remote camera monitoring. With WebRTC, people can have interoperability and flexibility for deploying monitoring service. However, the benefit of WebRTC for IoT is not only its convenience and interopera...
No hype cycles or predictions of a gazillion things here. IoT is here. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, an Associate Partner of Analytics, IoT & Cybersecurity at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He also discussed the evaluation of communication standards and IoT messaging protocols, data...
Product connectivity goes hand and hand these days with increased use of personal data. New IoT devices are becoming more personalized than ever before. In his session at 22nd Cloud Expo | DXWorld Expo, Nicolas Fierro, CEO of MIMIR Blockchain Solutions, will discuss how in order to protect your data and privacy, IoT applications need to embrace Blockchain technology for a new level of product security never before seen - or needed.
Recently, REAN Cloud built a digital concierge for a North Carolina hospital that had observed that most patient call button questions were repetitive. In addition, the paper-based process used to measure patient health metrics was laborious, not in real-time and sometimes error-prone. In their session at 21st Cloud Expo, Sean Finnerty, Executive Director, Practice Lead, Health Care & Life Science at REAN Cloud, and Dr. S.P.T. Krishnan, Principal Architect at REAN Cloud, discussed how they built...
Nordstrom is transforming the way that they do business and the cloud is the key to enabling speed and hyper personalized customer experiences. In his session at 21st Cloud Expo, Ken Schow, VP of Engineering at Nordstrom, discussed some of the key learnings and common pitfalls of large enterprises moving to the cloud. This includes strategies around choosing a cloud provider(s), architecture, and lessons learned. In addition, he covered some of the best practices for structured team migration an...
SYS-CON Events announced today that Synametrics Technologies will exhibit at SYS-CON's 22nd International Cloud Expo®, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Synametrics Technologies is a privately held company based in Plainsboro, New Jersey that has been providing solutions for the developer community since 1997. Based on the success of its initial product offerings such as WinSQL, Xeams, SynaMan and Syncrify, Synametrics continues to create and hone inn...
The 22nd International Cloud Expo | 1st DXWorld Expo has announced that its Call for Papers is open. Cloud Expo | DXWorld Expo, to be held June 5-7, 2018, at the Javits Center in New York, NY, brings together Cloud Computing, Digital Transformation, Big Data, Internet of Things, DevOps, Machine Learning and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding busin...
"Digital transformation - what we knew about it in the past has been redefined. Automation is going to play such a huge role in that because the culture, the technology, and the business operations are being shifted now," stated Brian Boeggeman, VP of Alliances & Partnerships at Ayehu, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
In his session at 21st Cloud Expo, Raju Shreewastava, founder of Big Data Trunk, provided a fun and simple way to introduce Machine Leaning to anyone and everyone. He solved a machine learning problem and demonstrated an easy way to be able to do machine learning without even coding. Raju Shreewastava is the founder of Big Data Trunk (www.BigDataTrunk.com), a Big Data Training and consulting firm with offices in the United States. He previously led the data warehouse/business intelligence and B...
Cloud Expo | DXWorld Expo have announced the conference tracks for Cloud Expo 2018. Cloud Expo will be held June 5-7, 2018, at the Javits Center in New York City, and November 6-8, 2018, at the Santa Clara Convention Center, Santa Clara, CA. Digital Transformation (DX) is a major focus with the introduction of DX Expo within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive ov...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
Smart cities have the potential to change our lives at so many levels for citizens: less pollution, reduced parking obstacles, better health, education and more energy savings. Real-time data streaming and the Internet of Things (IoT) possess the power to turn this vision into a reality. However, most organizations today are building their data infrastructure to focus solely on addressing immediate business needs vs. a platform capable of quickly adapting emerging technologies to address future ...
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, examined the regulations and provided insight on how it affects technology, challenges the established rules and will usher in new levels of diligence arou...
SYS-CON Events announced today that Evatronix will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Evatronix SA offers comprehensive solutions in the design and implementation of electronic systems, in CAD / CAM deployment, and also is a designer and manufacturer of advanced 3D scanners for professional applications.
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
"Evatronix provides design services to companies that need to integrate the IoT technology in their products but they don't necessarily have the expertise, knowledge and design team to do so," explained Adam Morawiec, VP of Business Development at Evatronix, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
22nd International Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, and co-located with the 1st DXWorld Expo will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud ...
22nd International Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, and co-located with the 1st DXWorld Expo will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud ...