Welcome!

Microsoft Cloud Authors: Lori MacVittie, Elizabeth White, Yeshim Deniz, Serafima Al, Janakiram MSV

Related Topics: Microsoft Cloud

Microsoft Cloud: Article

Mary Jo Foley on the Defensive From Her WWDC Article

Recently Mary Jo Foley had posted an article claiming that Leopard was ripping off Vista

Kevin Hoffman's Blog

Recently, I posted an article that basically pointed out that online journalist Mary Jo Foley had posted an article that was really a bunch of sensationalist clickbaiting, claiming that Leopard was ripping off Vista. Anybody that uses "Cupertino, Start your Photocopies" and "Leopard looks like Vista" in their blog post is not making an attempt at decent objective journalism. If you posted that stuff in a forum, you'd be labelled a troll.

So today I noticed that Mary Jo Foley has posted another article (I won't link to it because I think she and her company get paid simply for referred clicks...if you want the link I'm sure you can find it). Here are some juicy bits from her second article:

"Admittedly, my headline choice (“Leopard looks like … Vista”) for my original blog posting was poor."  - Actually, the headline choice was deliberate clickbaiting and sensationalism. Perhaps "Leopard vs. Vista - an objective comparison" would have been a better choice, had she actually been doing an objective comparison.

"Instead, what I was attempting to ask was whether users out there, especially those who’ve had a chance to play with the closed Leopard betas, believe there are features and functionality in Leopard that will leapfrog what’s available in Vista." - This is nonsense. If this statement in article 2 is true, then she is admitting that she lacks the written communication skills necessary to make a concise point - in short, she is either an ineffective journalist as indicated in article 2, or she sensationalized, clickbaited, and spindoctored in article 1. Regardless of which article contains the truth, I'm not impressed either way.

Here is her final attempt at covering her butt from the previous article by making her biased arguments from the previous post seem like a "please enlighten me" attempt:

"What features coming in Leopard do you think will leapfrog Vista?" - She is clickbaiting...again. She knows full well that all of the Mac users that she pissed off with the original article will flock to the comments section and their own blogs and begin rattling off the list of all the features of Leopard that will be better than Vista... and she will draw objective analysis and she will draw more one-sided sensationalism from either side of the camp. She may not be objective, but she knows damn well what she's doing. Bottom line - she is increasing the page view count for her articles, increasing her own value and putting money in the pockets of the host web site.

I'm not going to contribute to the spiral of bashing that is sure to come out of these articles. Instead, what I'd like to point out is that she knows that in the end - everyone wins. The zealots from both camps will rise to the defensive of their favored OS, driving more and more clicks to the article(s) that fueled the war. The neutral (or at least outwardly objective) people will champion the cause of neutrality...which will probably send more traffic to the articles that caused the desire for neutrality.

Hopefully the point I have made is clear: it doesn't matter if Mary Jo is doing a good job. It doesn't matter if her original article was a question and not clickbait. It doesn't make any difference if she's being objective. The bottom line is that these two articles got exactly what she and ZDnet want: clicks. That's the bottom line. All of us who are responding to her article (whether positively or not) are doing exactly what she wanted. In the entertainment industry, they always say that there is no such thing as bad publicity. I tend to think the same of online journalism - nobody cares WHY you went and clicked on an article... only that you clicked on it.

tags:        
links: digg this  del.icio.us  technorati  reddit

More Stories By Kevin Hoffman

Kevin Hoffman, editor-in-chief of SYS-CON's iPhone Developer's Journal, has been programming since he was 10 and has written everything from DOS shareware to n-tier, enterprise web applications in VB, C++, Delphi, and C. Hoffman is coauthor of Professional .NET Framework (Wrox Press) and co-author with Robert Foster of Microsoft SharePoint 2007 Development Unleashed. He authors The .NET Addict's Blog at .NET Developer's Journal.

Comments (1) View Comments

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


Most Recent Comments
Mary Jo Foley Story 06/19/07 06:59:15 PM EDT

Recently, I posted an article that basically pointed out that online journalist Mary Jo Foley had posted an article that was really a bunch of sensationalist clickbaiting, claiming that Leopard was ripping off Vista. Anybody that uses 'Cupertino, Start your Photocopies' and 'Leopard looks like Vista' in their blog post is not making an attempt at decent objective journalism. If you posted that stuff in a forum, you'd be labelled a troll.

@ThingsExpo Stories
DXWorldEXPO LLC announced today that All in Mobile, a mobile app development company from Poland, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. All In Mobile is a mobile app development company from Poland. Since 2014, they maintain passion for developing mobile applications for enterprises and startups worldwide.
Bill Schmarzo, author of "Big Data: Understanding How Data Powers Big Business" and "Big Data MBA: Driving Business Strategies with Data Science," is responsible for setting the strategy and defining the Big Data service offerings and capabilities for EMC Global Services Big Data Practice. As the CTO for the Big Data Practice, he is responsible for working with organizations to help them identify where and how to start their big data journeys. He's written several white papers, is an avid blogge...
I think DevOps is now a rambunctious teenager - it's starting to get a mind of its own, wanting to get its own things but it still needs some adult supervision," explained Thomas Hooker, VP of marketing at CollabNet, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"MobiDev is a software development company and we do complex, custom software development for everybody from entrepreneurs to large enterprises," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Major trends and emerging technologies – from virtual reality and IoT, to Big Data and algorithms – are helping organizations innovate in the digital era. However, to create real business value, IT must think beyond the ‘what’ of digital transformation to the ‘how’ to harness emerging trends, innovation and disruption. Architecture is the key that underpins and ties all these efforts together. In the digital age, it’s important to invest in architecture, extend the enterprise footprint to the cl...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessio...
IoT is rapidly becoming mainstream as more and more investments are made into the platforms and technology. As this movement continues to expand and gain momentum it creates a massive wall of noise that can be difficult to sift through. Unfortunately, this inevitably makes IoT less approachable for people to get started with and can hamper efforts to integrate this key technology into your own portfolio. There are so many connected products already in place today with many hundreds more on the h...
No hype cycles or predictions of zillions of things here. IoT is big. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, Associate Partner at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He discussed the evaluation of communication standards and IoT messaging protocols, data analytics considerations, edge-to-cloud tec...
DXWorldEXPO LLC announced today that the upcoming DXWorldEXPO | CloudEXPO New York event will feature 10 companies from Poland to participate at the "Poland Digital Transformation Pavilion" on November 12-13, 2018.
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...
CloudEXPO | DXWorldEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
The best way to leverage your CloudEXPO | DXWorldEXPO presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering CloudEXPO | DXWorldEXPO will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at CloudEXPO. Product announcements during our show provide your company with the most reach through our targeted audienc...
Everything run by electricity will eventually be connected to the Internet. Get ahead of the Internet of Things revolution. In his session at @ThingsExpo, Akvelon expert and IoT industry leader Sergey Grebnov provided an educational dive into the world of managing your home, workplace and all the devices they contain with the power of machine-based AI and intelligent Bot services for a completely streamlined experience.
@DevOpsSummit at Cloud Expo, taking place November 12-13 in New York City, NY, is co-located with 22nd international CloudEXPO | first international DXWorldEXPO and will feature technical sessions from a rock star conference faculty and the leading industry players in the world.
DXWorldEXPO | CloudEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
22nd International Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, and co-located with the 1st DXWorld Expo will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud ...
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, discussed the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docker c...
JETRO showcased Japan Digital Transformation Pavilion at SYS-CON's 21st International Cloud Expo® at the Santa Clara Convention Center in Santa Clara, CA. The Japan External Trade Organization (JETRO) is a non-profit organization that provides business support services to companies expanding to Japan. With the support of JETRO's dedicated staff, clients can incorporate their business; receive visa, immigration, and HR support; find dedicated office space; identify local government subsidies; get...
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.