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Keas Expands Executive Team, Welcomes Benefits Leader Keith Soranno, VP of Sales

Population Health Management leader expands sales and marketing team leadership following quarter of record growth

SAN FRANCISCO, Oct. 6, 2015 /PRNewswire/ -- Keas, the market leader in health management, today announced that Keith Soranno, seasoned F1000 benefits executive, has joined Keas' leadership team as VP of Sales and Market Strategy. Soranno will focus on expanding nationwide sales activity following a record quarter of growth for the company. He joins the Keas executive team in the mission to help HR & Benefits leaders obtain significantly greater ROI from their benefits investments and to engage their workforces in the right benefit at the right time.

Soranno comes to Keas from HelloWallet, where he was also Vice President of Sales, Keith led national sales activity focused on Fortune 1000 Employers. Prior to HelloWallet, Soranno held consulting roles at Mercer Health & Benefits, and focused on helping employers design benefit strategies to drive better outcomes. Soranno is a Certified Employee Benefits Specialist (CEBS) from The Wharton School, a Registered Employee Benefits Consultant (REBC) and a Registered Health Underwriter (RHU) through the American College.  

"Keas is focused on the number one problem benefits leaders face today - engagement in health benefits," said Keith Soranno. "Every member of our sales and marketing team brings not only sales and marketing expertise, but also a unique and strategic perspective on making the life of today's benefits leader easier, and ensuring their work is much more effective in reducing health risks and the rampant growing cost of healthcare."

Soranno will continue to scale the marketing and sales team. He will also lead the existing marketing and sales team, which includes:

Lauren Post, Director of Sales. Post has spent her career focused on health benefits consulting and product at firms including Mercer, RelayHealth and CancerIQ. Post earned her MBA in Healthcare Management from The Wharton School.

Alexandra Mahady, Director, National Business Development. Mahady joined Keas from OptumHealth, where she worked in a strategic role as a Business Development Consultant. Mahady is an expert in sales operations and management for large national accounts.

Adena DeMonte, Senior Director, Marketing. DeMonte leads national marketing for Keas. DeMonte previously held marketing and content leadership roles at a variety of SaaS startups and technology organizations including Nokia and Badgeville.

"At Keas, we are technologists who think like benefits strategists," said Josh Stevens, CEO, Keas. "Keith is the perfect addition to our leadership team, bringing not only a wealth of knowledge of the entire benefits spectrum from health to financial services, but also a keen understanding of the unprecedented challenges benefits leaders face today due to health reform and benefits diversification."

About Keas

Keas is the leader in health management. Leveraging evidence-based science in behavioral-economics, well-being, and health management, Keas maximizes engagement of health benefits. Keas delivers an integrated and streamlined health benefits experience via the Keas Health Hub, while lowering risks and costs of claims, incentives, and administration. Keas guarantees employee engagement in health improvement. Fortune 1000 employers including Pfizer, Safeway, Land O'Lakes, J.B. Hunt, Salesforce.com, and Lincoln Financial, rely on Keas to power their health management programs. Founded in 2008, Keas is headquartered in San Francisco, California. For more information, visit http://www.keas.com.


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