Welcome!

Microsoft Cloud Authors: Yeshim Deniz, Serafima Al, Janakiram MSV, John Katrick, David H Deans

News Feed Item

Gridstore CEO George Symons Reviews 2014 Storage Industry Predictions

Software-Defined Storage Leader Answers the Question: How Far Has the Storage Industry Come in 2014?

MOUNTAIN VIEW, CA -- (Marketwired) -- 08/12/14 -- Gridstore™, the leader in software-defined storage (SDS) purpose-built for Windows Servers and Hyper-V, today revealed their mid-year review of their original 2014 industry predictions. With data growth showing no signs of slowing down and the variety and number of data storage solutions on the market also increasing, there continues to be a large amount of end-user confusion when it comes to product purchasing decisions. Now at the midpoint of 2014, Gridstore CEO George Symons reviews three of his key predictions to see how far the market has come in six months and where it might be heading next.

Tweet this: @Gridstore SDS #storage leader predictions hit the target - #hyperv gaining marketshare, scale out capability is key

1. Symons predicted: Software-defined storage comes of age

  • Moves from nebulous buzz word to reality though a clear definition - this will not be universally accepted across the industry
  • Real SDS is all about intelligent management of the data and understanding and managing both the data on the server and the storage

Mid-year status:
Even in 2013 the industry as a whole was still hesitant about the term software-defined storage (SDS). Analysts were not keen and perhaps more tellingly customers were not looking for a SDS solution. However, over the past few months there has been a very definite shift in thinking.

Symons states: "SDS solutions from major vendors have gained significant momentum this year. EMC, IBM and VMware all announced SDS solutions in May. This year MarketsandMarkets, a US based research and consulting company has predicted that the software-defined data center market, of which SDS is an integral part, is expected to be worth $5.41 billion by 2018. This is a real pointer to the importance organizations are now placing on SDS and how far it has come over the last few months."

"As with so much terminology in the industry, SDS tends to mean many things to many people, and just as other terms such as Cloud needed refinement and recognition that there is not one Cloud or one type of Cloud, so there remains a lot of work to more clearly define SDS and its iterations. But as this happens the market will accept SDS as it plays an integral role in delivery of the Software Defined Data Center," he added.

Conclusion: SDS has come of age but there is more work to be done

2. Symons predicted: Major escalation in adoption of Windows Hyper-V

  • Ease of migration/ease-of-use
  • Functionality meets needs of most use cases
  • Performance is excellent
  • Lower cost

Mid-year status:
"At Gridstore we have focused our product strategy on the basis that Hyper-V will be making a real impact in the market, and we are already seeing a return on this investment as it makes inroads on VMware's current market dominance," continued Symons.

This was validated during a webinar in July 2014, where Simon Robinson, Research VP at 451 Group said that despite VMware's significant head start, Hyper-V is catching up, "...as VMware is evolving its capabilities, so too is Microsoft and actually when you look at the technology, Microsoft has made those investments to bridge the gap on the technology side, and that's giving folks the incentive to evaluate and increasingly implement Microsoft based virtualization and associated technologies."

Symons added, "This is borne out as we at Gridstore and others that have backed Hyper-V see significant growth in Hyper-V business. In some markets Hyper-V has already taken over as market leader. In an IDC Worldwide Virtualization Tracker last year, Hyper-V was identified as the dominant server virtualization platform in Singapore. In another global report again from IDC, Hyper-V had grown to 31.5 per cent of the market and was continuing to grow."

"The product has a lot going for it. Not only is it low cost, but it is also very solid and has the functionality to meet most customer needs. We are seeing customers adding Hyper-V to their existing virtualization infrastructure as well as some converting from VMware to Hyper-V to reduce costs," continued Symons.

Conclusion: Hyper-V continues to gain market share because of it ease-of-use, strong performance and overall lower cost.

3. Symons predicted: Scale-as-you-grow expands in importance

  • Critical as the market moves to public and private clouds
  • Lowers cost of acquisition and overall TCO
  • Winning solutions will be scale-out vs. scale-up
  • Winning solutions will not be limited by clustering

Mid-year status:
Scale-as-you-grow is not a new industry term, but the current rate of data growth means that organizations are embracing it as a more effective, and importantly, affordable, way of dealing with its storage needs.

Symons, "In order to implement a Private Cloud, WebScale IT, Hybrid Cloud, or any other popular term for next generation data centers, one of the key requirements everyone is agreeing to is the need for elastic resources. For storage, that means incremental scalability and the ability to apply the appropriate capacity and performance to a virtual machine when it is created. The only way to implement this is through a scale-out architecture. More importantly you can't do a rip and replace when the next level of capacity or performance is required."

This issue will continue to drive the desire for scale-out solutions (rather than scale-up) that are not limited by clustering or the requirement to purchase more than you need at any time.

Conclusion: Scale-out has grown dramatically in importance and adoption

Symons added: "From now to the end of the year will prove to be a fascinating period in the storage industry. Flash started this transformation a few years ago. Software-defined storage has in the course of a year or so turned from a buzz word into a real game changer and we would expect this to continue for the foreseeable future."

"As we have positioned ourselves as the leading provider of SDS purpose-built for Windows Server and Hyper-V we are confident that that we are in a strong place. The ability to deliver storage that is elastic and allows precision control to allocate the right capacity and performance to each VM is critical for the Private Cloud that meets customers' needs for control, price/performance, scalability and overall TCO."

About Gridstore
Gridstore™ is the leader in software-defined storage purpose built for virtualization that is designed to accelerate applications in virtualized environments. Using its patented Server-Side Virtual Controller™ Technology (SVCT) to eliminate the I/O blender effect and accelerate applications Gridstore delivers vmOptimized™ Storage that self-optimizes to each application or VM across both virtual and physical environments. Leveraging a grid architecture, Gridstore delivers the first end-to-end storage QoS to ensure the most important App or VM performance is never compromised. The storage grid, that uses Gridstore's performance optimized nodes or capacity optimized nodes, starts with as few as 3 nodes and then can grow one or more at a time to deliver a cost effective scale-as-you-grow solution. Headquartered in Mountain View, CA. its products and services are available through a global network of value-added resellers. For more information, please visit: http://www.gridstore.com.

Follow Gridstore
Twitter: http://twitter.com/gridstore
LinkedIn: https://www.linkedin.com/company/2065619

© 2014 Gridstore. All rights reserved. Gridstore, the Gridstore logo, AutoPilot, vmOptimized, Direct I/O, FlashGrid, Grid, GridControl, GridProtect, GridScale, GridSensor, Server-side Virtual Controller Technology (SVCT), Thin-Provisioned vLUNS, TrueQoS, vController, vPool, and vStore are registered trademarks or pending trademarks of Gridstore in the U.S. and other countries. All other trademarks are the property of their respective owners. Information regarding products, services and offerings may be superseded by subsequent documents and are subject to change without notice. For the latest information and specifications regarding Gridstore and any of its offerings or services, please visit www.gridstore.com.

Media Contact:
Douglas W. Gruehl
Gridstore, Inc.
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and ...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settle...
Imagine if you will, a retail floor so densely packed with sensors that they can pick up the movements of insects scurrying across a store aisle. Or a component of a piece of factory equipment so well-instrumented that its digital twin provides resolution down to the micrometer.
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
Product connectivity goes hand and hand these days with increased use of personal data. New IoT devices are becoming more personalized than ever before. In his session at 22nd Cloud Expo | DXWorld Expo, Nicolas Fierro, CEO of MIMIR Blockchain Solutions, will discuss how in order to protect your data and privacy, IoT applications need to embrace Blockchain technology for a new level of product security never before seen - or needed.
Leading companies, from the Global Fortune 500 to the smallest companies, are adopting hybrid cloud as the path to business advantage. Hybrid cloud depends on cloud services and on-premises infrastructure working in unison. Successful implementations require new levels of data mobility, enabled by an automated and seamless flow across on-premises and cloud resources. In his general session at 21st Cloud Expo, Greg Tevis, an IBM Storage Software Technical Strategist and Customer Solution Architec...
When shopping for a new data processing platform for IoT solutions, many development teams want to be able to test-drive options before making a choice. Yet when evaluating an IoT solution, it’s simply not feasible to do so at scale with physical devices. Building a sensor simulator is the next best choice; however, generating a realistic simulation at very high TPS with ease of configurability is a formidable challenge. When dealing with multiple application or transport protocols, you would be...
We are given a desktop platform with Java 8 or Java 9 installed and seek to find a way to deploy high-performance Java applications that use Java 3D and/or Jogl without having to run an installer. We are subject to the constraint that the applications be signed and deployed so that they can be run in a trusted environment (i.e., outside of the sandbox). Further, we seek to do this in a way that does not depend on bundling a JRE with our applications, as this makes downloads and installations rat...
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
DX World EXPO, LLC, a Lighthouse Point, Florida-based startup trade show producer and the creator of "DXWorldEXPO® - Digital Transformation Conference & Expo" has announced its executive management team. The team is headed by Levent Selamoglu, who has been named CEO. "Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation," he said in making the announcement.
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lead...
Digital Transformation (DX) is not a "one-size-fits all" strategy. Each organization needs to develop its own unique, long-term DX plan. It must do so by realizing that we now live in a data-driven age, and that technologies such as Cloud Computing, Big Data, the IoT, Cognitive Computing, and Blockchain are only tools. In her general session at 21st Cloud Expo, Rebecca Wanta explained how the strategy must focus on DX and include a commitment from top management to create great IT jobs, monitor ...
"Cloud Academy is an enterprise training platform for the cloud, specifically public clouds. We offer guided learning experiences on AWS, Azure, Google Cloud and all the surrounding methodologies and technologies that you need to know and your teams need to know in order to leverage the full benefits of the cloud," explained Alex Brower, VP of Marketing at Cloud Academy, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clar...
The IoT Will Grow: In what might be the most obvious prediction of the decade, the IoT will continue to expand next year, with more and more devices coming online every single day. What isn’t so obvious about this prediction: where that growth will occur. The retail, healthcare, and industrial/supply chain industries will likely see the greatest growth. Forrester Research has predicted the IoT will become “the backbone” of customer value as it continues to grow. It is no surprise that retail is ...
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Conference Guru has been named “Media Sponsor” of the 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. A valuable conference experience generates new contacts, sales leads, potential strategic partners and potential investors; helps gather competitive intelligence and even provides inspiration for new products and services. Conference Guru works with conference organizers to pass great deals to gre...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develop...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
"Evatronix provides design services to companies that need to integrate the IoT technology in their products but they don't necessarily have the expertise, knowledge and design team to do so," explained Adam Morawiec, VP of Business Development at Evatronix, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...