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Microsoft Cloud Authors: Kevin Benedict, Pat Romanski, Liz McMillan, Lori MacVittie, Elizabeth White

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Mobile Commerce News Weekly – Week of August 3, 2014

The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile commerce and marketing, mobile payments, mobile money, e-wallets, mobile banking, mobile ads and mobile security that I run across each week.  I am specifically targeting market size and market trend information.

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Mobile sales are expected to make up 19 percent of e-commerce sales in the United States in 2014, compared to 27 percent in Great Britain, according to eMarketer.  Read Original Content

Alibaba, China’s largest e-commerce organization, may be looking to invest in photo messaging application Snapchat. The app has become widely popular, used heavily by those that want to share pictures and short videos with the people they care about.  Read Original Content

According a report from Idealo, France and Spain are seeing a great deal of activity in their mobile space. Approximately 74 percent of the retailers in both countries are supporting mobile shopping.  Read Original Content

The cost and time to mobilize enterprise applications can actually meet or exceed the original cost and time to implement those systems. In their new report, “StarMobile Transforms Enterprise Apps into Mobile Apps”, 451 Research details the advantages of StarMobile’s app development tool and how it can drastically reduce the cost and time to mobilize enterprise applications. Download report here: http://starmobileinc.com/report-451research-starmobile-transforms-mobile-apps-into-enterprise-apps/

The number of Brazilians using mobile devices for purchase of products and services has skyrocketed with an 84.2 percent increase over the last 12 months. During that period, 2.89 million transactions were carried out, the equivalent to R$1.13 billion (US $497 million), according to the report WebShoppers by consultancy firm e-Bit.  Read Original Content

Nearly 25 percent of e-commerce site visits in the U.S. during the first quarter of 2014 came from smartphones, up from approximately 18 percent for the whole year 2013, according to data from Custora, compiled by BI Intelligence.  Read Original Content
LoopPay, a mobile payments firm, has announced it has won funding from Visa. The funding is expected to help LoopPay launch its new technology later this year. The firm’s Magnetic Secure Transmission technology may add yet another layer of security to mobile commerce while further bolstering the mobile payment infrastructure.  Read Original Content

The Mobile Marketing Association has announced the formation of the first ever Mobile Location Data Accuracy Group.  The focus of the group will be to “eliminate any confusion around mobile location data and to improve the trust and confidence brand marketers and agencies have in mobile location advertising and the data that drives it.”  Read Original Content

Despite being the largest smartphone market, mobile marketing in China is lagging behind other countries, according to a new report issued by Forrester Research, Inc. Although 36 percent of marketers in China have tested mobile strategies, only 16 percent have incorporated mobile as a consistent marketing channel.  Read Original Content

According to Constant Contact, more than three-quarters (77 percent) of small businesses are using mobile, compared with 66 percent last year.  Read Original Content

Hudson’s Bay Company is now testing out a new mobile marketing program designed to give shoppers in retail store locations the ability to receive messages in real time in order to enhance their overall shopping experience.  Read Original Content

Alibaba may not be the leading name in China’s e-commerce scene for much longer. Singapore’s YuuZoo and the Shanghai Media Group are planning to launch a new social media and e-commerce platform that intends to rival Alibaba in China.  Read Original Content

According to data from a BuzzCity report, 42 percent of consumers in Malaysia use mobile commerce in that country.  Read Original Content

According to a recent report released by Starbucks, mobile payments made up a full 15 percent of the total revenue brought in by the café chain in the United States.  Read Original Content

Facebook has released its Q2 2014 results, with revenues hitting $2.9 billion (£1.7 billion), up 61 percent on Q2 last year. Net profit, meanwhile, grew 138 percent to $791 million. The majority of this growth was driven by mobile, with ad revenues growing 151 percent to $1.6 billion, accounting for 62 percent of total ad revenue.  Read Original Content

Patents, reports, and rumors are coming together to provide a continually increasing body of evidence that suggests the iPhone 6, which is expected to be released this fall, will include a mobile wallet to allow owners to use their smartphones to pay for purchases.  Read Original Content

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Kevin Benedict
Writer, Speaker, Editor
Senior Analyst, Digital Transformation, EBA, Center for the Future of Work Cognizant
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Recommended Strategy Book Code Halos
Recommended iPad App Code Halos for iPads

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

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More Stories By Kevin Benedict

Kevin Benedict serves as the Senior Vice President, Solutions Strategy, at Regalix, a Silicon Valley based company, focused on bringing the best strategies, digital technologies, processes and people together to deliver improved customer experiences, journeys and success through the combination of intelligent solutions, analytics, automation and services. He is a popular writer, speaker and futurist, and in the past 8 years he has taught workshops for large enterprises and government agencies in 18 different countries. He has over 32 years of experience working with strategic enterprise IT solutions and business processes, and he is also a veteran executive working with both solution and services companies. He has written dozens of technology and strategy reports, over a thousand articles, interviewed hundreds of technology experts, and produced videos on the future of digital technologies and their impact on industries.

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