Click here to close now.




















Welcome!

Microsoft Cloud Authors: Adine Deford, Elizabeth White, the Editor, Michael Krems, Xenia von Wedel

Blog Feed Post

FINE+RARE Extends Sales Model for Wine with Sceneric and hybris

European fine wine trader migrates to hybris' commerce platform to support market expansion and provide a superior online buying experience

London - 29 July 2014: Sceneric, a leading web and e-commerce consultancy, today announced it has launched a new commerce platform for FINE+RARE, one of Europe's largest fine wine merchants. With the launch of its new multi-device optimised website built and enabled by Sceneric and running on the hybris commerce platform, FINE+RARE celebrates its 20th anniversary of trading by providing its customers with a state-of-the-art commerce and digital buying experience designed to take customer service and satisfaction to a new level.

The new FINE+RARE commerce platform, developed by Sceneric using the highly scalable hybris Commerce Accelerator, features powerful omni-channel and internationalisation capabilities that enable FINE+RARE to quickly respond to the changing expectations of its rapidly growing customer base.

"Around 30 per cent of visitors to our website use a mobile or tablet device - a number that is set to grow in the future," confirms Michael Barker, CTO at FINE+RARE. "With hybris we've been able to deploy a fully responsive commerce site, delivering a consistent and highly engaging experience for customers, regardless of how they choose to interact with us."

FINE+RARE have a live catalogue of over 50,000 products from over 5,000 producers. Availability and price updates are fed into the system in near-real-time. hybris' powerful Product Content Management (PCM) solution centralises this data, enabling a 'single view of product' across all channels. This data is then used to provide customers with a richer, more engaging experience. For example, the faceted search facility allows customers to more efficiently browse and search the wide range of wines, allowing customers to fine-tune their selections.

"We've been able to create a highly effective search experience for customers, making it possible for them to explore the breadth and range of our offering, personalising and refining their navigation along the way," stated Barker. "This was important to us because one of FINE+RARE's key competitive differentiators is the ability to give buyers immediate access to the widest choice of wines available, anywhere."

In addition, the intuitive interface of hybris' Web Content Management System (WCMS) has allowed business owners to take full ownership of all online content, images and attributes. This has dramatically speeded up and simplified the processes to update the site content.

The complex workflows, business rules and processes underpinning FINE+RARE's distinctive B2B/B2C marketplace model represented a major integration challenge for Sceneric. The new commerce platform seamlessly manages payment gateways, order delivery and shipping, market price graphs and bonded warehouse storage options. In addition, with offices in the UK and Hong Kong, and customers located in over 50 countries, FINE+RARE serves an extensive range of international markets and the new commerce solution provides the multi-currency facility the company needs, together with the ability to calculate local duty and tax charges.

"hybris was the only commerce platform that offered the ability to efficiently implement our highly unusual hybrid B2B/B2C model," said Barker. "The Sceneric team applied their deep knowledge of hybris to deliver the commerce platform we wanted, complete with the capabilities we needed."

The site was deployed onto hybris' OnDemand infrastructure, a fully managed service that gives FINE+RARE the instant scalability it needs to cope with anticipated growth as the company pursues aggressive expansion plans, which include extending its market reach both at home and overseas.

"Making the move to the cloud represents a major positive for us," said Barker. "The hybris OnDemand model future-proofs our digital commerce strategy and enables us to instantly leverage the enterprise-class processing power, networking, security and storage we need. All of which leaves us free to concentrate on the business in hand."

The flexibility of hybris has also enabled FINE+RARE to quickly deliver changes. During the user testing phase, customers were encouraged to provide feedback on their experience with the site. "We have been able, in just a few weeks, to deliver many of these customer-requested features. This is a clear testament to hybris' flexibility and the excellent foundation provided by Sceneric."

Jim Herbert, Founding Director of Sceneric, commented: "It's been a privilege to work with FINE+RARE, developing a commerce platform that positions the company for future growth as it enters new markets and extends its reach to new customer categories."

"With a site optimised to cope with the growing number of mobile customers, FINE+RARE is able to embark on a new era of sophisticated digital marketing and merchandising that's set to transform customers' online experience," he continued. "As the company enters new geographies, the ability enabled by Sceneric and hybris to create localised commerce sites featuring language and pricing customisations will enable FINE+RARE to speak with clarity to its highly discerning customers."

About Sceneric
Sceneric is an ecommerce solutions provider that works closely with its customers to help them achieve leadership positions in their markets. It achieves this by bringing a combination of in-depth industry knowledge, technical excellence and delivery expertise to support the operational objectives of its customers. A hybris Platinum Partner, Sceneric has offices in the UK, Europe, Asia Pacific and the USA. Founded in 2006, the company works with industry leaders such as ASOS, Legal & General, Nisbets, Barbour, LK Bennett, Rapha, Superdrug, Dr Martens and MoneySupermarket.com. Sceneric is also a member of the DigitasLBi group of companies. For more information please visit: www.sceneric.com

About hybris software
hybris software, an SAP Company, helps businesses around the globe sell more goods, services and digital content through every touchpoint, channel and device. hybris delivers OmniCommerce™: state-of-the-art master data management for commerce and unified commerce processes that give a business a single view of its customers, products and orders, and its customers a single view of the business. hybris' omni-channel software is built on a single platform, based on open standards, that is agile to support limitless innovation, efficient to drive the best TCO, and scalable and extensible to be the last commerce platform companies will ever need. Both principal industry analyst firms rank hybris as a "leader" and list its commerce platform among the top two or three in the market. The same software is available on-premise, on-demand and managed hosted, giving merchants of all sizes maximum flexibility. Over 500 companies have chosen hybris, including global B2B sites W.W.Grainger, Rexel, General Electric, Thomson Reuters and 3M as well as consumer brands Toys"R"Us, Metro, Bridgestone, Levi's, Nikon, Galeries Lafayette, Migros, Nespresso and Lufthansa. hybris is the future of commerce™. For more information, visit www.hybris.com.

About FINE+RARE
FINE+RARE is the leading international fine wine broker, with offices in London, Hong Kong and Singapore. Founded in 1994, its model, combined with cutting-edge technology, allows it to offer an unrivalled selection of wines at prices set by the market.

Free of the constraints of a traditional stockholding, FINE+RARE is agile, dynamic and impartial. FINE+RARE offers everything from Bordeaux at market-leading prices, the most elusive rare Burgundy, the finest from Italy and the newest from the New World, with its sourcing team constantly on the hunt for ex-cellar allocations from the most exciting producers throughout the world.

An account manager is always on hand to guide you on what to buy and what to sell and all wines can be stored in their temperature-controlled storage facilities. FINE+RARE's unique market-making system ensures that prices are correct and valuations can be offered that are uninfluenced by any stockholdings of their own. Whether buying, storing, selling or valuing FINE+RARE is more than a merchant, it is a marketplace.

For press information:
Julie Kirby
Ascendant Communications
[email protected]
07956 955625

Source: RealWire

Read the original blog entry...

More Stories By RealWire News Distribution

RealWire is a global news release distribution service specialising in the online media. The RealWire approach focuses on delivering relevant content to the receivers of our client's news releases. As we know that it is only through delivering relevance, that influence can ever be achieved.

@ThingsExpo Stories
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
Consumer IoT applications provide data about the user that just doesn’t exist in traditional PC or mobile web applications. This rich data, or “context,” enables the highly personalized consumer experiences that characterize many consumer IoT apps. This same data is also providing brands with unprecedented insight into how their connected products are being used, while, at the same time, powering highly targeted engagement and marketing opportunities. In his session at @ThingsExpo, Nathan Treloar, President and COO of Bebaio, will explore examples of brands transforming their businesses by t...
Through WebRTC, audio and video communications are being embedded more easily than ever into applications, helping carriers, enterprises and independent software vendors deliver greater functionality to their end users. With today’s business world increasingly focused on outcomes, users’ growing calls for ease of use, and businesses craving smarter, tighter integration, what’s the next step in delivering a richer, more immersive experience? That richer, more fully integrated experience comes about through a Communications Platform as a Service which allows for messaging, screen sharing, video...
With the proliferation of connected devices underpinning new Internet of Things systems, Brandon Schulz, Director of Luxoft IoT – Retail, will be looking at the transformation of the retail customer experience in brick and mortar stores in his session at @ThingsExpo. Questions he will address include: Will beacons drop to the wayside like QR codes, or be a proximity-based profit driver? How will the customer experience change in stores of all types when everything can be instrumented and analyzed? As an area of investment, how might a retail company move towards an innovation methodolo...
The Internet of Things (IoT) is about the digitization of physical assets including sensors, devices, machines, gateways, and the network. It creates possibilities for significant value creation and new revenue generating business models via data democratization and ubiquitous analytics across IoT networks. The explosion of data in all forms in IoT requires a more robust and broader lens in order to enable smarter timely actions and better outcomes. Business operations become the key driver of IoT applications and projects. Business operations, IT, and data scientists need advanced analytics t...
A producer of the first smartphones and tablets, presenter Lee M. Williams will talk about how he is now applying his experience in mobile technology to the design and development of the next generation of Environmental and Sustainability Services at ETwater. In his session at @ThingsExpo, Lee Williams, COO of ETwater, will talk about how he is now applying his experience in mobile technology to the design and development of the next generation of Environmental and Sustainability Services at ETwater.
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
SYS-CON Events announced today that IceWarp will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. IceWarp, the leader of cloud and on-premise messaging, delivers secured email, chat, documents, conferencing and collaboration to today's mobile workforce, all in one unified interface
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies leverage disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advanced analytics, and DevOps to advance innovation and increase agility. Specializing in designing, imple...
While many app developers are comfortable building apps for the smartphone, there is a whole new world out there. In his session at @ThingsExpo, Narayan Sainaney, Co-founder and CTO of Mojio, will discuss how the business case for connected car apps is growing and, with open platform companies having already done the heavy lifting, there really is no barrier to entry.
SYS-CON Events announced today that Micron Technology, Inc., a global leader in advanced semiconductor systems, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Micron’s broad portfolio of high-performance memory technologies – including DRAM, NAND and NOR Flash – is the basis for solid state drives, modules, multichip packages and other system solutions. Backed by more than 35 years of technology leadership, Micron's memory solutions enable the world's most innovative computing, consumer,...
As more intelligent IoT applications shift into gear, they’re merging into the ever-increasing traffic flow of the Internet. It won’t be long before we experience bottlenecks, as IoT traffic peaks during rush hours. Organizations that are unprepared will find themselves by the side of the road unable to cross back into the fast lane. As billions of new devices begin to communicate and exchange data – will your infrastructure be scalable enough to handle this new interconnected world?
As more and more data is generated from a variety of connected devices, the need to get insights from this data and predict future behavior and trends is increasingly essential for businesses. Real-time stream processing is needed in a variety of different industries such as Manufacturing, Oil and Gas, Automobile, Finance, Online Retail, Smart Grids, and Healthcare. Azure Stream Analytics is a fully managed distributed stream computation service that provides low latency, scalable processing of streaming data in the cloud with an enterprise grade SLA. It features built-in integration with Azur...
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome,” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
Akana has announced the availability of the new Akana Healthcare Solution. The API-driven solution helps healthcare organizations accelerate their transition to being secure, digitally interoperable businesses. It leverages the Health Level Seven International Fast Healthcare Interoperability Resources (HL7 FHIR) standard to enable broader business use of medical data. Akana developed the Healthcare Solution in response to healthcare businesses that want to increase electronic, multi-device access to health records while reducing operating costs and complying with government regulations.
For IoT to grow as quickly as analyst firms’ project, a lot is going to fall on developers to quickly bring applications to market. But the lack of a standard development platform threatens to slow growth and make application development more time consuming and costly, much like we’ve seen in the mobile space. In his session at @ThingsExpo, Mike Weiner, Product Manager of the Omega DevCloud with KORE Telematics Inc., discussed the evolving requirements for developers as IoT matures and conducted a live demonstration of how quickly application development can happen when the need to comply wit...
The Internet of Everything (IoE) brings together people, process, data and things to make networked connections more relevant and valuable than ever before – transforming information into knowledge and knowledge into wisdom. IoE creates new capabilities, richer experiences, and unprecedented opportunities to improve business and government operations, decision making and mission support capabilities.
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Architect for the Internet of Things and Intelligent Systems, described how to revolutionize your archit...
MuleSoft has announced the findings of its 2015 Connectivity Benchmark Report on the adoption and business impact of APIs. The findings suggest traditional businesses are quickly evolving into "composable enterprises" built out of hundreds of connected software services, applications and devices. Most are embracing the Internet of Things (IoT) and microservices technologies like Docker. A majority are integrating wearables, like smart watches, and more than half plan to generate revenue with APIs within the next year.
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Opening Keynote at 16th Cloud Expo, Sandy Carter, IBM General Manager Cloud Ecosystem and Developers, and a Social Business Evangelist, d...