Click here to close now.


Microsoft Cloud Authors: Jayaram Krishnaswamy, Elizabeth White, Andreas Grabner, Jim Kaskade, Pat Romanski

Blog Feed Post

FINE+RARE Extends Sales Model for Wine with Sceneric and hybris

European fine wine trader migrates to hybris' commerce platform to support market expansion and provide a superior online buying experience

London - 29 July 2014: Sceneric, a leading web and e-commerce consultancy, today announced it has launched a new commerce platform for FINE+RARE, one of Europe's largest fine wine merchants. With the launch of its new multi-device optimised website built and enabled by Sceneric and running on the hybris commerce platform, FINE+RARE celebrates its 20th anniversary of trading by providing its customers with a state-of-the-art commerce and digital buying experience designed to take customer service and satisfaction to a new level.

The new FINE+RARE commerce platform, developed by Sceneric using the highly scalable hybris Commerce Accelerator, features powerful omni-channel and internationalisation capabilities that enable FINE+RARE to quickly respond to the changing expectations of its rapidly growing customer base.

"Around 30 per cent of visitors to our website use a mobile or tablet device - a number that is set to grow in the future," confirms Michael Barker, CTO at FINE+RARE. "With hybris we've been able to deploy a fully responsive commerce site, delivering a consistent and highly engaging experience for customers, regardless of how they choose to interact with us."

FINE+RARE have a live catalogue of over 50,000 products from over 5,000 producers. Availability and price updates are fed into the system in near-real-time. hybris' powerful Product Content Management (PCM) solution centralises this data, enabling a 'single view of product' across all channels. This data is then used to provide customers with a richer, more engaging experience. For example, the faceted search facility allows customers to more efficiently browse and search the wide range of wines, allowing customers to fine-tune their selections.

"We've been able to create a highly effective search experience for customers, making it possible for them to explore the breadth and range of our offering, personalising and refining their navigation along the way," stated Barker. "This was important to us because one of FINE+RARE's key competitive differentiators is the ability to give buyers immediate access to the widest choice of wines available, anywhere."

In addition, the intuitive interface of hybris' Web Content Management System (WCMS) has allowed business owners to take full ownership of all online content, images and attributes. This has dramatically speeded up and simplified the processes to update the site content.

The complex workflows, business rules and processes underpinning FINE+RARE's distinctive B2B/B2C marketplace model represented a major integration challenge for Sceneric. The new commerce platform seamlessly manages payment gateways, order delivery and shipping, market price graphs and bonded warehouse storage options. In addition, with offices in the UK and Hong Kong, and customers located in over 50 countries, FINE+RARE serves an extensive range of international markets and the new commerce solution provides the multi-currency facility the company needs, together with the ability to calculate local duty and tax charges.

"hybris was the only commerce platform that offered the ability to efficiently implement our highly unusual hybrid B2B/B2C model," said Barker. "The Sceneric team applied their deep knowledge of hybris to deliver the commerce platform we wanted, complete with the capabilities we needed."

The site was deployed onto hybris' OnDemand infrastructure, a fully managed service that gives FINE+RARE the instant scalability it needs to cope with anticipated growth as the company pursues aggressive expansion plans, which include extending its market reach both at home and overseas.

"Making the move to the cloud represents a major positive for us," said Barker. "The hybris OnDemand model future-proofs our digital commerce strategy and enables us to instantly leverage the enterprise-class processing power, networking, security and storage we need. All of which leaves us free to concentrate on the business in hand."

The flexibility of hybris has also enabled FINE+RARE to quickly deliver changes. During the user testing phase, customers were encouraged to provide feedback on their experience with the site. "We have been able, in just a few weeks, to deliver many of these customer-requested features. This is a clear testament to hybris' flexibility and the excellent foundation provided by Sceneric."

Jim Herbert, Founding Director of Sceneric, commented: "It's been a privilege to work with FINE+RARE, developing a commerce platform that positions the company for future growth as it enters new markets and extends its reach to new customer categories."

"With a site optimised to cope with the growing number of mobile customers, FINE+RARE is able to embark on a new era of sophisticated digital marketing and merchandising that's set to transform customers' online experience," he continued. "As the company enters new geographies, the ability enabled by Sceneric and hybris to create localised commerce sites featuring language and pricing customisations will enable FINE+RARE to speak with clarity to its highly discerning customers."

About Sceneric
Sceneric is an ecommerce solutions provider that works closely with its customers to help them achieve leadership positions in their markets. It achieves this by bringing a combination of in-depth industry knowledge, technical excellence and delivery expertise to support the operational objectives of its customers. A hybris Platinum Partner, Sceneric has offices in the UK, Europe, Asia Pacific and the USA. Founded in 2006, the company works with industry leaders such as ASOS, Legal & General, Nisbets, Barbour, LK Bennett, Rapha, Superdrug, Dr Martens and Sceneric is also a member of the DigitasLBi group of companies. For more information please visit:

About hybris software
hybris software, an SAP Company, helps businesses around the globe sell more goods, services and digital content through every touchpoint, channel and device. hybris delivers OmniCommerce™: state-of-the-art master data management for commerce and unified commerce processes that give a business a single view of its customers, products and orders, and its customers a single view of the business. hybris' omni-channel software is built on a single platform, based on open standards, that is agile to support limitless innovation, efficient to drive the best TCO, and scalable and extensible to be the last commerce platform companies will ever need. Both principal industry analyst firms rank hybris as a "leader" and list its commerce platform among the top two or three in the market. The same software is available on-premise, on-demand and managed hosted, giving merchants of all sizes maximum flexibility. Over 500 companies have chosen hybris, including global B2B sites W.W.Grainger, Rexel, General Electric, Thomson Reuters and 3M as well as consumer brands Toys"R"Us, Metro, Bridgestone, Levi's, Nikon, Galeries Lafayette, Migros, Nespresso and Lufthansa. hybris is the future of commerce™. For more information, visit

FINE+RARE is the leading international fine wine broker, with offices in London, Hong Kong and Singapore. Founded in 1994, its model, combined with cutting-edge technology, allows it to offer an unrivalled selection of wines at prices set by the market.

Free of the constraints of a traditional stockholding, FINE+RARE is agile, dynamic and impartial. FINE+RARE offers everything from Bordeaux at market-leading prices, the most elusive rare Burgundy, the finest from Italy and the newest from the New World, with its sourcing team constantly on the hunt for ex-cellar allocations from the most exciting producers throughout the world.

An account manager is always on hand to guide you on what to buy and what to sell and all wines can be stored in their temperature-controlled storage facilities. FINE+RARE's unique market-making system ensures that prices are correct and valuations can be offered that are uninfluenced by any stockholdings of their own. Whether buying, storing, selling or valuing FINE+RARE is more than a merchant, it is a marketplace.

For press information:
Julie Kirby
Ascendant Communications
[email protected]
07956 955625

Source: RealWire

Read the original blog entry...

More Stories By RealWire News Distribution

RealWire is a global news release distribution service specialising in the online media. The RealWire approach focuses on delivering relevant content to the receivers of our client's news releases. As we know that it is only through delivering relevance, that influence can ever be achieved.

@ThingsExpo Stories
Nowadays, a large number of sensors and devices are connected to the network. Leading-edge IoT technologies integrate various types of sensor data to create a new value for several business decision scenarios. The transparent cloud is a model of a new IoT emergence service platform. Many service providers store and access various types of sensor data in order to create and find out new business values by integrating such data.
There are so many tools and techniques for data analytics that even for a data scientist the choices, possible systems, and even the types of data can be daunting. In his session at @ThingsExpo, Chris Harrold, Global CTO for Big Data Solutions for EMC Corporation, will show how to perform a simple, but meaningful analysis of social sentiment data using freely available tools that take only minutes to download and install. Participants will get the download information, scripts, and complete end-to-end walkthrough of the analysis from start to finish. Participants will also be given the pract...
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome,” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in high-performance, high-efficiency server, storage technology and green computing, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/Big Data, HPC and Embedded Systems worldwide. Supermi...
WebRTC services have already permeated corporate communications in the form of videoconferencing solutions. However, WebRTC has the potential of going beyond and catalyzing a new class of services providing more than calls with capabilities such as mass-scale real-time media broadcasting, enriched and augmented video, person-to-machine and machine-to-machine communications. In his session at @ThingsExpo, Luis Lopez, CEO of Kurento, will introduce the technologies required for implementing these ideas and some early experiments performed in the Kurento open source software community in areas ...
Electric power utilities face relentless pressure on their financial performance, and reducing distribution grid losses is one of the last untapped opportunities to meet their business goals. Combining IoT-enabled sensors and cloud-based data analytics, utilities now are able to find, quantify and reduce losses faster – and with a smaller IT footprint. Solutions exist using Internet-enabled sensors deployed temporarily at strategic locations within the distribution grid to measure actual line loads.
“In the past year we've seen a lot of stabilization of WebRTC. You can now use it in production with a far greater degree of certainty. A lot of the real developments in the past year have been in things like the data channel, which will enable a whole new type of application," explained Peter Dunkley, Technical Director at Acision, in this interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The Internet of Everything is re-shaping technology trends–moving away from “request/response” architecture to an “always-on” Streaming Web where data is in constant motion and secure, reliable communication is an absolute necessity. As more and more THINGS go online, the challenges that developers will need to address will only increase exponentially. In his session at @ThingsExpo, Todd Greene, Founder & CEO of PubNub, will explore the current state of IoT connectivity and review key trends and technology requirements that will drive the Internet of Things from hype to reality.
There will be 20 billion IoT devices connected to the Internet soon. What if we could control these devices with our voice, mind, or gestures? What if we could teach these devices how to talk to each other? What if these devices could learn how to interact with us (and each other) to make our lives better? What if Jarvis was real? How can I gain these super powers? In his session at 17th Cloud Expo, Chris Matthieu, co-founder and CTO of Octoblu, will show you!
Today’s connected world is moving from devices towards things, what this means is that by using increasingly low cost sensors embedded in devices we can create many new use cases. These span across use cases in cities, vehicles, home, offices, factories, retail environments, worksites, health, logistics, and health. These use cases rely on ubiquitous connectivity and generate massive amounts of data at scale. These technologies enable new business opportunities, ways to optimize and automate, along with new ways to engage with users.
Through WebRTC, audio and video communications are being embedded more easily than ever into applications, helping carriers, enterprises and independent software vendors deliver greater functionality to their end users. With today’s business world increasingly focused on outcomes, users’ growing calls for ease of use, and businesses craving smarter, tighter integration, what’s the next step in delivering a richer, more immersive experience? That richer, more fully integrated experience comes about through a Communications Platform as a Service which allows for messaging, screen sharing, video...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal an...
SYS-CON Events announced today that Sandy Carter, IBM General Manager Cloud Ecosystem and Developers, and a Social Business Evangelist, will keynote at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
WebRTC converts the entire network into a ubiquitous communications cloud thereby connecting anytime, anywhere through any point. In his session at WebRTC Summit,, Mark Castleman, EIR at Bell Labs and Head of Future X Labs, will discuss how the transformational nature of communications is achieved through the democratizing force of WebRTC. WebRTC is doing for voice what HTML did for web content.
As a company adopts a DevOps approach to software development, what are key things that both the Dev and Ops side of the business must keep in mind to ensure effective continuous delivery? In his session at DevOps Summit, Mark Hydar, Head of DevOps, Ericsson TV Platforms, will share best practices and provide helpful tips for Ops teams to adopt an open line of communication with the development side of the house to ensure success between the two sides.
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data shows "less than 10 percent of IoT developers are making enough to support a reasonably sized team....
The IoT market is on track to hit $7.1 trillion in 2020. The reality is that only a handful of companies are ready for this massive demand. There are a lot of barriers, paint points, traps, and hidden roadblocks. How can we deal with these issues and challenges? The paradigm has changed. Old-style ad-hoc trial-and-error ways will certainly lead you to the dead end. What is mandatory is an overarching and adaptive approach to effectively handle the rapid changes and exponential growth.
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi's VP Business Development and Engineering, will explore the IoT cloud-based platform technologies driving this change including privacy controls, data transparency and integration of real time context w...
Developing software for the Internet of Things (IoT) comes with its own set of challenges. Security, privacy, and unified standards are a few key issues. In addition, each IoT product is comprised of at least three separate application components: the software embedded in the device, the backend big-data service, and the mobile application for the end user's controls. Each component is developed by a different team, using different technologies and practices, and deployed to a different stack/target - this makes the integration of these separate pipelines and the coordination of software upd...
The IoT is upon us, but today’s databases, built on 30-year-old math, require multiple platforms to create a single solution. Data demands of the IoT require Big Data systems that can handle ingest, transactions and analytics concurrently adapting to varied situations as they occur, with speed at scale. In his session at @ThingsExpo, Chad Jones, chief strategy officer at Deep Information Sciences, will look differently at IoT data so enterprises can fully leverage their IoT potential. He’ll share tips on how to speed up business initiatives, harness Big Data and remain one step ahead by apply...