|By RealWire News Distribution||
|July 29, 2014 04:09 AM EDT||
European fine wine trader migrates to hybris' commerce platform to support market expansion and provide a superior online buying experience
London - 29 July 2014: Sceneric, a leading web and e-commerce consultancy, today announced it has launched a new commerce platform for FINE+RARE, one of Europe's largest fine wine merchants. With the launch of its new multi-device optimised website built and enabled by Sceneric and running on the hybris commerce platform, FINE+RARE celebrates its 20th anniversary of trading by providing its customers with a state-of-the-art commerce and digital buying experience designed to take customer service and satisfaction to a new level.
The new FINE+RARE commerce platform, developed by Sceneric using the highly scalable hybris Commerce Accelerator, features powerful omni-channel and internationalisation capabilities that enable FINE+RARE to quickly respond to the changing expectations of its rapidly growing customer base.
"Around 30 per cent of visitors to our website use a mobile or tablet device - a number that is set to grow in the future," confirms Michael Barker, CTO at FINE+RARE. "With hybris we've been able to deploy a fully responsive commerce site, delivering a consistent and highly engaging experience for customers, regardless of how they choose to interact with us."
FINE+RARE have a live catalogue of over 50,000 products from over 5,000 producers. Availability and price updates are fed into the system in near-real-time. hybris' powerful Product Content Management (PCM) solution centralises this data, enabling a 'single view of product' across all channels. This data is then used to provide customers with a richer, more engaging experience. For example, the faceted search facility allows customers to more efficiently browse and search the wide range of wines, allowing customers to fine-tune their selections.
"We've been able to create a highly effective search experience for customers, making it possible for them to explore the breadth and range of our offering, personalising and refining their navigation along the way," stated Barker. "This was important to us because one of FINE+RARE's key competitive differentiators is the ability to give buyers immediate access to the widest choice of wines available, anywhere."
In addition, the intuitive interface of hybris' Web Content Management System (WCMS) has allowed business owners to take full ownership of all online content, images and attributes. This has dramatically speeded up and simplified the processes to update the site content.
The complex workflows, business rules and processes underpinning FINE+RARE's distinctive B2B/B2C marketplace model represented a major integration challenge for Sceneric. The new commerce platform seamlessly manages payment gateways, order delivery and shipping, market price graphs and bonded warehouse storage options. In addition, with offices in the UK and Hong Kong, and customers located in over 50 countries, FINE+RARE serves an extensive range of international markets and the new commerce solution provides the multi-currency facility the company needs, together with the ability to calculate local duty and tax charges.
"hybris was the only commerce platform that offered the ability to efficiently implement our highly unusual hybrid B2B/B2C model," said Barker. "The Sceneric team applied their deep knowledge of hybris to deliver the commerce platform we wanted, complete with the capabilities we needed."
The site was deployed onto hybris' OnDemand infrastructure, a fully managed service that gives FINE+RARE the instant scalability it needs to cope with anticipated growth as the company pursues aggressive expansion plans, which include extending its market reach both at home and overseas.
"Making the move to the cloud represents a major positive for us," said Barker. "The hybris OnDemand model future-proofs our digital commerce strategy and enables us to instantly leverage the enterprise-class processing power, networking, security and storage we need. All of which leaves us free to concentrate on the business in hand."
The flexibility of hybris has also enabled FINE+RARE to quickly deliver changes. During the user testing phase, customers were encouraged to provide feedback on their experience with the site. "We have been able, in just a few weeks, to deliver many of these customer-requested features. This is a clear testament to hybris' flexibility and the excellent foundation provided by Sceneric."
Jim Herbert, Founding Director of Sceneric, commented: "It's been a privilege to work with FINE+RARE, developing a commerce platform that positions the company for future growth as it enters new markets and extends its reach to new customer categories."
"With a site optimised to cope with the growing number of mobile customers, FINE+RARE is able to embark on a new era of sophisticated digital marketing and merchandising that's set to transform customers' online experience," he continued. "As the company enters new geographies, the ability enabled by Sceneric and hybris to create localised commerce sites featuring language and pricing customisations will enable FINE+RARE to speak with clarity to its highly discerning customers."
Sceneric is an ecommerce solutions provider that works closely with its customers to help them achieve leadership positions in their markets. It achieves this by bringing a combination of in-depth industry knowledge, technical excellence and delivery expertise to support the operational objectives of its customers. A hybris Platinum Partner, Sceneric has offices in the UK, Europe, Asia Pacific and the USA. Founded in 2006, the company works with industry leaders such as ASOS, Legal & General, Nisbets, Barbour, LK Bennett, Rapha, Superdrug, Dr Martens and MoneySupermarket.com. Sceneric is also a member of the DigitasLBi group of companies. For more information please visit: www.sceneric.com
About hybris software
hybris software, an SAP Company, helps businesses around the globe sell more goods, services and digital content through every touchpoint, channel and device. hybris delivers OmniCommerce™: state-of-the-art master data management for commerce and unified commerce processes that give a business a single view of its customers, products and orders, and its customers a single view of the business. hybris' omni-channel software is built on a single platform, based on open standards, that is agile to support limitless innovation, efficient to drive the best TCO, and scalable and extensible to be the last commerce platform companies will ever need. Both principal industry analyst firms rank hybris as a "leader" and list its commerce platform among the top two or three in the market. The same software is available on-premise, on-demand and managed hosted, giving merchants of all sizes maximum flexibility. Over 500 companies have chosen hybris, including global B2B sites W.W.Grainger, Rexel, General Electric, Thomson Reuters and 3M as well as consumer brands Toys"R"Us, Metro, Bridgestone, Levi's, Nikon, Galeries Lafayette, Migros, Nespresso and Lufthansa. hybris is the future of commerce™. For more information, visit www.hybris.com.
FINE+RARE is the leading international fine wine broker, with offices in London, Hong Kong and Singapore. Founded in 1994, its model, combined with cutting-edge technology, allows it to offer an unrivalled selection of wines at prices set by the market.
Free of the constraints of a traditional stockholding, FINE+RARE is agile, dynamic and impartial. FINE+RARE offers everything from Bordeaux at market-leading prices, the most elusive rare Burgundy, the finest from Italy and the newest from the New World, with its sourcing team constantly on the hunt for ex-cellar allocations from the most exciting producers throughout the world.
An account manager is always on hand to guide you on what to buy and what to sell and all wines can be stored in their temperature-controlled storage facilities. FINE+RARE's unique market-making system ensures that prices are correct and valuations can be offered that are uninfluenced by any stockholdings of their own. Whether buying, storing, selling or valuing FINE+RARE is more than a merchant, it is a marketplace.
For press information:
The Internet of Everything (IoE) brings together people, process, data and things to make networked connections more relevant and valuable than ever before – transforming information into knowledge and knowledge into wisdom. IoE creates new capabilities, richer experiences, and unprecedented opportunities to improve business and government operations, decision making and mission support capabilities.
Aug. 1, 2015 10:00 AM EDT Reads: 284
For IoT to grow as quickly as analyst firms’ project, a lot is going to fall on developers to quickly bring applications to market. But the lack of a standard development platform threatens to slow growth and make application development more time consuming and costly, much like we’ve seen in the mobile space. In his session at @ThingsExpo, Mike Weiner, Product Manager of the Omega DevCloud with KORE Telematics Inc., discussed the evolving requirements for developers as IoT matures and conducted a live demonstration of how quickly application development can happen when the need to comply wit...
Jul. 31, 2015 08:45 AM EDT Reads: 308
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Architect for the Internet of Things and Intelligent Systems, described how to revolutionize your archit...
Jul. 30, 2015 07:30 PM EDT Reads: 1,405
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
Jul. 30, 2015 03:45 PM EDT Reads: 462
MuleSoft has announced the findings of its 2015 Connectivity Benchmark Report on the adoption and business impact of APIs. The findings suggest traditional businesses are quickly evolving into "composable enterprises" built out of hundreds of connected software services, applications and devices. Most are embracing the Internet of Things (IoT) and microservices technologies like Docker. A majority are integrating wearables, like smart watches, and more than half plan to generate revenue with APIs within the next year.
Jul. 30, 2015 02:30 PM EDT Reads: 117
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Opening Keynote at 16th Cloud Expo, Sandy Carter, IBM General Manager Cloud Ecosystem and Developers, and a Social Business Evangelist, d...
Jul. 30, 2015 12:00 PM EDT Reads: 2,063
In his keynote at 16th Cloud Expo, Rodney Rogers, CEO of Virtustream, discussed the evolution of the company from inception to its recent acquisition by EMC – including personal insights, lessons learned (and some WTF moments) along the way. Learn how Virtustream’s unique approach of combining the economics and elasticity of the consumer cloud model with proper performance, application automation and security into a platform became a breakout success with enterprise customers and a natural fit for the EMC Federation.
Jul. 30, 2015 09:00 AM EDT Reads: 2,164
The Internet of Things is not only adding billions of sensors and billions of terabytes to the Internet. It is also forcing a fundamental change in the way we envision Information Technology. For the first time, more data is being created by devices at the edge of the Internet rather than from centralized systems. What does this mean for today's IT professional? In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists addressed this very serious issue of profound change in the industry.
Jul. 29, 2015 03:00 PM EDT Reads: 1,278
Discussions about cloud computing are evolving into discussions about enterprise IT in general. As enterprises increasingly migrate toward their own unique clouds, new issues such as the use of containers and microservices emerge to keep things interesting. In this Power Panel at 16th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the state of cloud computing today, and what enterprise IT professionals need to know about how the latest topics and trends affect their organization.
Jul. 29, 2015 02:00 PM EDT Reads: 1,189
It is one thing to build single industrial IoT applications, but what will it take to build the Smart Cities and truly society-changing applications of the future? The technology won’t be the problem, it will be the number of parties that need to work together and be aligned in their motivation to succeed. In his session at @ThingsExpo, Jason Mondanaro, Director, Product Management at Metanga, discussed how you can plan to cooperate, partner, and form lasting all-star teams to change the world and it starts with business models and monetization strategies.
Jul. 28, 2015 04:30 PM EDT Reads: 1,765
Converging digital disruptions is creating a major sea change - Cisco calls this the Internet of Everything (IoE). IoE is the network connection of People, Process, Data and Things, fueled by Cloud, Mobile, Social, Analytics and Security, and it represents a $19Trillion value-at-stake over the next 10 years. In her keynote at @ThingsExpo, Manjula Talreja, VP of Cisco Consulting Services, discussed IoE and the enormous opportunities it provides to public and private firms alike. She will share what businesses must do to thrive in the IoE economy, citing examples from several industry sectors.
Jul. 28, 2015 11:00 AM EDT Reads: 2,044
There will be 150 billion connected devices by 2020. New digital businesses have already disrupted value chains across every industry. APIs are at the center of the digital business. You need to understand what assets you have that can be exposed digitally, what their digital value chain is, and how to create an effective business model around that value chain to compete in this economy. No enterprise can be complacent and not engage in the digital economy. Learn how to be the disruptor and not the disruptee.
Jul. 27, 2015 10:00 AM EDT Reads: 2,034
Akana has released Envision, an enhanced API analytics platform that helps enterprises mine critical insights across their digital eco-systems, understand their customers and partners and offer value-added personalized services. “In today’s digital economy, data-driven insights are proving to be a key differentiator for businesses. Understanding the data that is being tunneled through their APIs and how it can be used to optimize their business and operations is of paramount importance,” said Alistair Farquharson, CTO of Akana.
Jul. 27, 2015 09:00 AM EDT Reads: 328
Business as usual for IT is evolving into a "Make or Buy" decision on a service-by-service conversation with input from the LOBs. How does your organization move forward with cloud? In his general session at 16th Cloud Expo, Paul Maravei, Regional Sales Manager, Hybrid Cloud and Managed Services at Cisco, discusses how Cisco and its partners offer a market-leading portfolio and ecosystem of cloud infrastructure and application services that allow you to uniquely and securely combine cloud business applications and services across multiple cloud delivery models.
Jul. 27, 2015 08:00 AM EDT Reads: 1,905
The enterprise market will drive IoT device adoption over the next five years. In his session at @ThingsExpo, John Greenough, an analyst at BI Intelligence, division of Business Insider, analyzed how companies will adopt IoT products and the associated cost of adopting those products. John Greenough is the lead analyst covering the Internet of Things for BI Intelligence- Business Insider’s paid research service. Numerous IoT companies have cited his analysis of the IoT. Prior to joining BI Intelligence, he worked analyzing bank technology for Corporate Insight and The Clearing House Payment...
Jul. 26, 2015 09:00 PM EDT Reads: 1,576
"Optimal Design is a technology integration and product development firm that specializes in connecting devices to the cloud," stated Joe Wascow, Co-Founder & CMO of Optimal Design, in this SYS-CON.tv interview at @ThingsExpo, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 25, 2015 02:00 PM EDT Reads: 397
SYS-CON Events announced today that CommVault has been named “Bronze Sponsor” of SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. A singular vision – a belief in a better way to address current and future data management needs – guides CommVault in the development of Singular Information Management® solutions for high-performance data protection, universal availability and simplified management of data on complex storage networks. CommVault's exclusive single-platform architecture gives companies unp...
Jul. 25, 2015 01:00 PM EDT Reads: 1,959
Electric Cloud and Arynga have announced a product integration partnership that will bring Continuous Delivery solutions to the automotive Internet-of-Things (IoT) market. The joint solution will help automotive manufacturers, OEMs and system integrators adopt DevOps automation and Continuous Delivery practices that reduce software build and release cycle times within the complex and specific parameters of embedded and IoT software systems.
Jul. 25, 2015 12:15 PM EDT Reads: 469
"ciqada is a combined platform of hardware modules and server products that lets people take their existing devices or new devices and lets them be accessible over the Internet for their users," noted Geoff Engelstein of ciqada, a division of Mars International, in this SYS-CON.tv interview at @ThingsExpo, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 25, 2015 12:00 PM EDT Reads: 1,539
Internet of Things is moving from being a hype to a reality. Experts estimate that internet connected cars will grow to 152 million, while over 100 million internet connected wireless light bulbs and lamps will be operational by 2020. These and many other intriguing statistics highlight the importance of Internet powered devices and how market penetration is going to multiply many times over in the next few years.
Jul. 25, 2015 09:00 AM EDT Reads: 1,492