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Mattersight Announces Avtex as New Channel Partner

Leading Interactive Intelligence Partner to Resell Mattersight's Predictive Behavioral Routing Solution

CHICAGO, IL -- (Marketwired) -- 07/08/14 -- Mattersight Corporation (NASDAQ: MATR), a leading provider of enterprise analytics, today announced that Avtex, an Interactive Intelligence partner focused on designing, implementing, and supporting contact center solutions, will resell its Predictive Behavioral Routing solution. Mattersight® Predictive Behavioral Routing matches customer calls with the best available contact center agent based upon communication preferences, personality, and other behavioral characteristics. Mattersight also announced that it is an Interactive Intelligence Product Alliance Partner.

"Avtex has a tremendous reputation in the marketplace as a customer-centric company, and its team has a firm understanding of the needs of contact centers, particularly Interactive Intelligence users," said Brett Theisen, Vice President of Strategic Business Development at Mattersight. "Avtex likes the scalability and flexibility of Predictive Behavioral Routing to meet the needs of small- and medium-sized businesses, as well as large enterprises. Our proven solutions were developed to align perfectly with industry needs and to quickly deliver a return on investment to our clients."

"Whether for customer service, sales or retention, there is a definite need in the market for a solution that can route on communication preference," said Laurie Legus, Avtex Vice President of Sales. "We have a reputation of providing best-of-breed products and services. By building a strategic alliance with Mattersight, we enhance our offerings and are able to meet the needs of customers."

About Mattersight
Mattersight is a leader in enterprise analytics focused on customer and employee interactions and behaviors. Mattersight® Behavioral Analytics captures and analyzes customer and employee interactions, employee desktop data and other contextual information to optimally route customers to the best available employee, improve operational performance, and predict future customer and employee outcomes. Mattersight's analytics are based on millions of proprietary algorithms and the application of unique behavioral models. The company's SaaS+ delivery model combines analytics in the cloud with deep customer partnerships to drive significant business value. Mattersight's solutions are used by leading companies in Healthcare, Insurance, Financial Services, Telecommunications, Cable, Utilities, Education, Hospitality and Government. See What Matters™ by visiting

About Avtex
Avtex provides professional services and strategic consulting encompassing a full 360 degrees suite of solutions including user experience design, application development, unified communications, contact centers, portals, business intelligence, and customer relationship management. Driven by technology know-how and passionate about customer experience, Avtex is uniquely qualified to help clients deliver exceptional experiences to their customers using technology. Backed by strategic partnerships with Microsoft, Interactive Intelligence and Sitecore, Avtex is a strong provider of customer experience technology solutions and services. Avtex is a Microsoft Gold Certified and Managed Partner and a platinum-elite reseller of Interactive Intelligence communications software. Find out more about Avtex online at or follow Avtex on Twitter at @avtex.

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