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Microsoft Cloud Authors: Pat Romanski, Srinivasan Sundara Rajan, Glenn Rossman, Janakiram MSV, Steven Mandel

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Cegedim Relationship Management präsentiert bahnbrechende Version von Mobile Intelligence mit innovativer Multichannel Engagement Suite

Cegedim Relationship Management meldete heute die Einführung der neuesten Version seiner Life-Science-orientierten Customer Relationship Management (CRM) Plattform Mobile Intelligence. Sie bietet eine bahnbrechende umfassende Einzelplattform, die Multichannel-Funktionen vereint und Life-Science-Teams in die Lage versetzt, bessere Kundeninteraktionen zu verwirklichen. Die Ankündigung erfolgte im Rahmen der jährlichen Kundenkonferenz von Cegedim in Rom, wo sich Führungskräfte der Life-Science-Branche versammelten, um gemeinsam die technologischen Fortschritte zu erörtern, die eine effizientere Geschäftsführung ermöglichen.

Durchführung einer Multichannel-Strategie für umfassende Kundenbeziehungen

Während sich die Healthcare-Branche weiterentwickelt und zunehmend an Komplexität gewinnt (insbesondere aufgrund der Einbeziehung unterschiedlicher Interessengruppen, aufgrund immer spezialisierterer Märkte sowie wachsender Regulierung und finanzieller Beschränkungen) sind kundenorientierte Life-Science-Unternehmen bestrebt, die Zusammenarbeit effizienter zu gestalten, um einen Mehrwert zu schaffen und die Compliance-Vorschriften einzuhalten. Multichannel-Kundeninteraktionen sind unerlässlich geworden, um effektive Kundenbeziehungen aufrechterhalten zu können. Mobile Intelligence verkörpert eine vielseitige Lösung, die sich flexibel an unterschiedliche Situationen anpasst und Unternehmen der Life-Science-Branche in die Lage versetzt, die Koordinierung ihrer Multichannel-Strategie zu bewältigen, die sie schließlich von ihren Wettbewerbern unterscheidet und dabei unterstützt, zusätzliche Einnahmequellen zu erschließen und bessere finanzielle Ergebnisse zu erzielen.

Mobile Intelligence sprengt die Grenzen des herkömmlichen CRM, wie es die Unternehmen bisher kannten, da die Umsetzbarkeit der Multichannel-Funktionen gewährleistet wird, indem das umfassendste Angebot an Absatzwegen von einer einzigen Plattform aus zur Verfügung gestellt werden kann. Über das Angebot an bestehenden Absatzwegen früherer Versionen von Mobile Intelligence hinaus, darunter persönliche Interaktion, Stichprobenverfahren, CLM (Closed Loop Marketing), Zusammenkünfte, Kongresse und Contact Center, unterstützt Mobile Intelligence nun auch rasch wachsende moderne Absatzwege.

  • Remote-Interaktionen - online und über iPad*
  • Sichere Nachrichtenübermittlung – E-Mail-Austausch für Außenteams und kundennahe Teams in Übereinstimmung mit den Vorschriften
  • Verbesserte CLM-Funktionen zur Steigerung der Flexibilität für die Anwender vor Ort
  • Soziales CRM, einschließlich kundenorientierter Zusammenarbeit zur Unterstützung der Yammer und Lync** Integration
  • Papierloses Event-Management

Mobile Intelligence 10 bietet ein umfassendes und beispielloses Set an Absatzwegen, die nativ in die Datensammlungen unterschiedlicher Stakeholder integriert sind“, so Laurent Labrune, CEO von Cegedim Relationship Management. „Auf diese Weise wird jedes kundennahe Team in die Lage versetzt, seine Multichannel-Engagement-Strategie mithilfe funktionsübergreifender, an seine Bedürfnisse angepasster mobiler Lösungen umzusetzen. Somit können sie ihre Präsenz aufrechterhalten, erhalten trotz finanzieller Beschränkungen Zugang zu den gewünschten Zielgruppen und können ihre Kundenbeziehungen auf äußerst effiziente Weise und in Übereinstimmung mit den Vorschriften pflegen.“

Die Cegedim CRM-Lösung unterstützt Life-Science-Unternehmen bei ihrem Übergang von einer herkömmlichen persönlichen Kundenbindungsstrategie zu einem konzertierten Multichannel-Engagement-Programm, das Kunden unterschiedlicher Kommunikationskanäle identifiziert, auf diese Weise einen einheitlichen Nachrichtenaustausch ermöglicht und die richtige, individuell angepasste Absatzwegzusammenstellung für jeden Kunden finden kann.

Zu den wichtigen Verbesserungen von Mobile Intelligence gehören: Offline-Schulungen für Bezirksleiter; mobile Bestellerfassung zur Handelsunterstützung und direkter Zugang zu der OneKey® HCP (Healthcare Professional, medizinisches Fachpersonal)/HCO (Healthcare Organization, Gesundheitsorganisation) Datenbank von Cegedim mit neuartigen integrierten Analysefunktionen.

* iPad ist ein Markenzeichen von Apple Inc.
** Yammer ist ein Markenzeichen von Yammer, Inc. und Lync ein Markenzeichen der Microsoft Corporation.

Über Cegedim Relationship Management:

Cegedim Relationship Management ist der führende Anbieter von Lösungen für das Kundenbeziehungsmanagement (Customer Relationship Management, CRM) für die Biowissenschaftsbranche. Die innovativen, speziell für die Biowissenschaft entwickelten Geschäftslösungen des Unternehmens basieren auf einem eingehenden Verständnis lokaler, regionaler und weltweiter Trends. Cegedim Relationship Management ermöglicht mehr als 200.000 Benutzern in den innovativsten Unternehmen der Welt, dem Markt stets einen Schritt voraus zu sein. Neben CRM-Lösungen stellt Cegedim Relationship Management Marketing-, Datenoptimierungs- und Compliance-Lösungen für Kunden in mehr als 80 Ländern bereit. Cegedim Relationship Management ist Teil der französischen Cegedim S.A. Group.

Nähere Informationen finden Sie unter www.cegedim.com/rm.
Folgen Sie Cegedim Relationship Management auf LinkedIn und Twitter.

Über Cegedim:

Cegedim wurde 1969 gegründet und ist ein globales Technologie- und Serviceunternehmen, das auf die Gesundheitsbranche spezialisiert ist. Cegedim bietet Dienstleistungen, technologische Hilfsmittel, Spezialsoftware, Datenfluss-Managementdienste und Datenbanken. Sein Angebot richtet sich insbesondere an Unternehmen der Gesundheitsbranche und der Biowissenschaft, Angehörige medizinischer Berufe und Versicherungsgesellschaften. Cegedim ist der weltweit führende Anbieter von CRM-Lösungen für die Biowissenschaften und außerdem einer der führenden Lieferanten strategischer Daten für die Gesundheitsbranche. Cegedim beschäftigt 8000 Mitarbeiter in mehr als 80 Ländern und erwirtschaftete 2013 einen Umsatz von 902 Millionen Euro. Cegedim SA ist an der Pariser Börse notiert (EURONEXT: CGM).

Nähere Informationen finden Sie unter www.cegedim.com.
Folgen Sie Cegedim auf Twitter: @CegedimGroup.

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