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Microsoft Cloud Authors: Jayaram Krishnaswamy, Elizabeth White, Andreas Grabner, Jim Kaskade, Pat Romanski

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Research and Markets: Global Tablet Market Forecasts & Opportunities Report, 2018

Research and Markets ( has announced the addition of the "Global Tablet Market Forecasts & Opportunities Report, 2018" report to their offering.

The report states that one of the key challenges in this market is the increasing adoption of phablets in emerging markets. Phablets are less cumbersome to handle and have additional features compared to tablets. Hence consumers, particularly in the emerging nations, prefer phablets over tablets.

One of the major trends being witnessed in the Global Tablet market is the growing demand for tablets in enterprises. In enterprises, tablets are preferred to PCs because they can help the management control and manage support costs better. Tablets are more reliable than NB computers because they have fewer moving parts and offer more benefits as a mobile computing device than NBs. The growth of tablets might affect the usage of PCs in enterprises. Although tablets may not replace PCs in enterprises in the near future, they are expected to emerge as the preferred computing device over the next few years. Thus, the growing demand for tablets may have a negative impact on the growth of the PC industry.

One of the major drivers in this market is the increasing need for mobile applications among consumers. Consumers want to be connected to the internet at all times for numerous purposes. The mobility factor and advancements in the wireless connectivity infrastructure have fostered the demand for tablets.

The key vendors dominating this space are

  • Inc.
  • Apple Inc.
  • ASUSTeK Computer Inc.
  • Lenovo Group Ltd.
  • Samsung Electronics Co. Ltd.,

The other vendors mentioned in the report are

  • Acer Inc.
  • BlackBerry Ltd.
  • Google Inc.
  • Huawei Technologies Co. Ltd.
  • LG Electronics Inc.
  • Microsoft Corp.
  • Motorola Inc.

Key Topics Covered:

  1. Executive Summary
  2. List of Abbreviations
  3. Scope of the Report
  4. Market Research Methodology
  5. Introduction
  6. Market Landscape
  7. Market Segmentation by Operating System
  8. Geographical Segmentation
  9. Key Leading Countries
  10. Buying Criteria
  11. Market Growth Drivers
  12. Drivers and their Impact
  13. Market Challenges
  14. Impact of Drivers and Challenges
  15. Market Trends
  16. Trends and their Impact
  17. Vendor Landscape
  18. Key Vendor Analysis

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