Microsoft Cloud Authors: Jim Kaskade, Lori MacVittie, Andreas Grabner, Janakiram MSV, Pat Romanski

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Research and Markets: Global Virtual Event Market Report 2014-2018: Collaboration Software/Unified Communication and Video Conferencing/Web Conferencing/Social Networking

Research and Markets (http://www.researchandmarkets.com/research/3lc72w/global_virtual) has announced the addition of the "Global Virtual Event Market 2014-2018" report to their offering.

The Global Virtual Event market will grow at a CAGR of 21% to 2018

Hybrid events are a combination of virtual components with physical events. They help the audience to have face-to-face interaction with exhibitors at a physical event. In addition, a virtual environment helps reduce operating costs and reach more attendees. Hybrid events serve two audiences: one that cannot attend the event and one that wants to review the events that they have missed. As virtual events are mostly conducted in dire economic situations when there are travel restrictions and budget cuts, there is added pressure to generate ROI. These events help increase customer participation and capture more market share across geographical regions. Moreover, these kinds of events help expand networking opportunities and improve the brand image of the company.

According to the report, one of the major drivers in this market is the increased global convergence of information. As a result of rapid globalization, enterprises are expanding their businesses in various geographies. This in turn increases the demand for international communication facilities for sharing information. Communication is facilitated by messages, emails, calls, conferences, face-to-face meetings, and online chats, thereby driving the need for virtual events.

Further, the report states that one of the major challenges in this market is the leakage of confidential information. Virtual events facilitate access to enterprise information using external networks, increasing the risk of data security breaches.

The Global Virtual Event market can be divided into four segments:

  • Collaboration Software
  • Unified Communication and Video Conferencing
  • Web Conferencing
  • Social Networking

Key Vendors

  • Alcatel-Lucent SA
  • Avaya Inc.
  • Cisco Systems Inc.
  • Citrix Systems Inc.
  • IBM Corp.
  • Microsoft Corp.

Other Prominent Vendors

  • Aastra Technologies Ltd.
  • Adobe Systems Inc.
  • AT&T Inc.
  • Atlassain Pty Ltd.
  • blueKiwi Software Inc.
  • BroadSoft Inc.
  • Communispace Corp.
  • IGLOO Software Inc.
  • Interactive Intelligence Inc.
  • Jive Software Inc.
  • Liferay Inc.
  • Lithium Technologies Inc.
  • Mitel Networks
  • NEC Corp.
  • Saba Software Inc.
  • SAP AG
  • Siemens Enterprise Network
  • Socialtext Inc.
  • SuccessFactors Inc.
  • Telligent System Inc.
  • Toshiba Corp.
  • Traction Software Inc.
  • Yammer Inc.

For more information visit http://www.researchandmarkets.com/research/3lc72w/global_virtual

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