Welcome!

Microsoft Cloud Authors: John Basso, Liz McMillan, Pat Romanski, Elizabeth White, Mihai Corbuleac

News Feed Item

Univision & T-Mobile Launch “Univision Mobile” a Pioneering New Wireless Service Designed For Hispanic Americans

Univision Communications Inc. and T-Mobile US, Inc. (NYSE: TMUS) are joining forces to launch Univision Mobile, a pioneering wireless service created specifically for Hispanic Americans. The new service combines the insights and programming content of Univision, the leading media company serving Hispanic America, with T-Mobile’s wicked-fast network and Un-carrier™ wireless innovation and know-how. The new service will be available nationwide beginning May 19th.

Univision Mobile, with service provided by T-Mobile, promises affordable, flexible wireless service developed from the ground up to meet the unique needs of today’s Hispanic Americans. Anchored by the Univision Rewards program and portal, Univision Mobile also gives customers access to tailor-made content, events and apps – right out of the box, Univision Mobile customers are a click away from unique Univision content.

“Univision Mobile’s services and features have been created to satisfy the needs of the U.S. Hispanic community,” said Kevin Conroy, President, Digital & Enterprise Development, Univision Communications, Inc. “We’re providing the best value, no annual contract wireless service plans specifically tailored to our audience’s needs. This partnership further reinforces our commitment to serve our audience in every way possible and also clearly demonstrates how Univision is the gateway for any brand looking to connect with the influential and fast growing U.S. Hispanic community.”

With a population of nearly 56 million, Hispanic Americans are among America’s fastest growing groups. And, according to Nielsen, nearly three out of four Latinos own smartphones (72 percent), close to 10 percentage points higher than average in the United States. Moreover, a staggering 49 percent of Latinos say they plan to replace or upgrade smartphones within the next six months, based on findings from a recent Nielsen survey. Built on T-Mobile’s cutting-edge, data-strong network, Univision Mobile is uniquely suited to meet the needs of the highly connected, tech-savvy Hispanic American community – which has adopted smartphones at a much higher rate than any other group.

“Hispanic Americans are among the largest, most important and most influential groups in the US today,” said Mike Sievert, Chief Marketing Officer for T-Mobile, “And they deserve wireless tailored to their interests and needs. Univision Mobile is a completely unique wireless experience built to provide Hispanic Americans with both the content and mobile experience they crave from two brands they know and trust.”

As the exclusive national retailer, Walmart will offer Univision Mobile in approximately 1,800 of its stores throughout the country. The service will also be available at 6,000 independent dealer locations serving Hispanic communities throughout the country.

“As our customers continue to make the switch to no-contract wireless plans, we’re excited to provide them with another exceptional service that delivers what they want at a disruptive value,” said Mehrdad Akbar, vice president of wireless for Walmart U.S. “With more than 16 million Hispanic customers in our stores each week, we also know staying in touch with friends and loved ones outside the U.S. is very important. Univision Mobile will help them stay connected while providing access to the media content they want.”

Unlike carriers that try to lure in Hispanic customers with an international calling option for an added charge, dubbing it their “Hispanic Plan,” Univision Mobile’s services and features have been custom built to satisfy the needs of the U.S. Hispanic community, including:

  • Affordable “No Annual Contract” Plans
    • Unlimited Nationwide Talk and Text plans for just $30 per month
    • Unlimited Nationwide Talk, Text, and Web plans starting at just $45 per month ($45 plan includes up to 2.5GB of high-speed data)
  • International features in all plans: To address the international calling needs of Hispanic consumers, all Univision Mobile plans automatically include:
    • Unlimited international texting from the U.S. to select Latin American countries and 200+ countries and destinations around the world
    • 100 minutes to call mobile or landline numbers from the U.S. to eight Latin American countries, including Mexico
  • Unique Univision rewards
    • Ringtones and Wallpapers
    • Sneak peeks of new Univision shows and premieres
    • Opportunities for behind-the-scenes VIP access to Univision events and television/radio personalities
  • Univision Mobile “portal”
    • Gives smartphone customers access to news, sports, and entertainment, as well as Univision apps, including UVideos and Uforia

Customers can bring along their own compatible devices by simply purchasing a SIM card, or they can choose from a wide array of available devices. Customers with capable smartphones can also download the Univision Mobile application for access to additional content and rewards and to track their minutes, text and data usage.

Taxes & fees additional. $45 plan includes up to 2.5GB of 3G web, then slowed to 2G speeds for remainder of account cycle. Calls & text must originate on T-Mobile’s U.S. network. Portal & apps availability depends on selected plan. See UnivisionMobile.com for service, coverage & country lists.

About Univision Communications Inc.

Univision Communications Inc. (UCI) is the leading media company serving Hispanic America. The Company, a leading content creator in the U.S., includes Univision Network, one of the top five networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country reaching approximately 95% of U.S. Hispanic television households; UniMás, a leading Spanish-language broadcast television network reaching approximately 89% of U.S. Hispanic television households; Univision Cable Networks, including Galavisión, the country’s leading Spanish-language cable network, as well as Univision tlnovelas, a 24-hour cable network dedicated to novelas, Univision Deportes Network, a 24-hour cable network dedicated to sports, ForoTV, a 24-hour Spanish-language cable network dedicated to news, and an additional suite of cable offerings - De Película, De Película Clásico, Bandamax, Ritmoson and Telehit; Univision Television Group, which owns and/or operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Hispanic radio group which owns and/or operates 68 radio stations in 16 of the top 25 U.S. Hispanic markets and Puerto Rico, as well as Uforia, the leading Hispanic digital music service; UVideos, the first bilingual digital video network serving Hispanic America; an Interactive network of online and mobile apps and products including Univision.com, which continues to be the No. 1 most-visited Spanish-language website among U.S. online Hispanics, and Univision Partner Group, a specialized advertising and publisher network. UCI’s assets also include a minority stake in El Rey Network, a new 24-hour English-language network founded by maverick filmmaker Robert Rodriguez, and a joint venture with Disney/ABC Television Network for Fusion, a news, pop culture and satire TV and digital network. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit Univision.net.

About T-Mobile US, Inc.

As America's Un-carrier, T-Mobile US, Inc. (NYSE: "TMUS") is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The company's advanced nationwide 4G and expanding 4G LTE network delivers outstanding wireless experiences for customers who are unwilling to compromise on quality and value. Based in Bellevue, Wash., T-Mobile US provides services through its subsidiaries and operates its flagship brands, T-Mobile and MetroPCS. It currently serves approximately 49.1 million wireless subscribers and provides products and services through 70,000 points of distribution. For more information, please visit http://www.t-mobile.com.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Large scale deployments present unique planning challenges, system commissioning hurdles between IT and OT and demand careful system hand-off orchestration. In his session at @ThingsExpo, Jeff Smith, Senior Director and a founding member of Incenergy, will discuss some of the key tactics to ensure delivery success based on his experience of the last two years deploying Industrial IoT systems across four continents.
There will be new vendors providing applications, middleware, and connected devices to support the thriving IoT ecosystem. This essentially means that electronic device manufacturers will also be in the software business. Many will be new to building embedded software or robust software. This creates an increased importance on software quality, particularly within the Industrial Internet of Things where business-critical applications are becoming dependent on products controlled by software. Qua...
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2016 Silicon Valley. The 19th Cloud Expo and 6th @ThingsExpo will take place on November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Interne...
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, discussed how research has demonstrated the value of Machine Learning in delivering next generation analytics to imp...
In addition to all the benefits, IoT is also bringing new kind of customer experience challenges - cars that unlock themselves, thermostats turning houses into saunas and baby video monitors broadcasting over the internet. This list can only increase because while IoT services should be intuitive and simple to use, the delivery ecosystem is a myriad of potential problems as IoT explodes complexity. So finding a performance issue is like finding the proverbial needle in the haystack.
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develo...
SYS-CON Events announced today that MangoApps will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device.
Basho Technologies has announced the latest release of Basho Riak TS, version 1.3. Riak TS is an enterprise-grade NoSQL database optimized for Internet of Things (IoT). The open source version enables developers to download the software for free and use it in production as well as make contributions to the code and develop applications around Riak TS. Enhancements to Riak TS make it quick, easy and cost-effective to spin up an instance to test new ideas and build IoT applications. In addition to...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
"We've discovered that after shows 80% if leads that people get, 80% of the conversations end up on the show floor, meaning people forget about it, people forget who they talk to, people forget that there are actual business opportunities to be had here so we try to help out and keep the conversations going," explained Jeff Mesnik, Founder and President of ContentMX, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
“delaPlex Software provides software outsourcing services. We have a hybrid model where we have onshore developers and project managers that we can place anywhere in the U.S. or in Europe,” explained Manish Sachdeva, CEO at delaPlex Software, in this SYS-CON.tv interview at @ThingsExpo, held June 7-9, 2016, at the Javits Center in New York City, NY.
From wearable activity trackers to fantasy e-sports, data and technology are transforming the way athletes train for the game and fans engage with their teams. In his session at @ThingsExpo, will present key data findings from leading sports organizations San Francisco 49ers, Orlando Magic NBA team. By utilizing data analytics these sports orgs have recognized new revenue streams, doubled its fan base and streamlined costs at its stadiums. John Paul is the CEO and Founder of VenueNext. Prior ...
IoT is rapidly changing the way enterprises are using data to improve business decision-making. In order to derive business value, organizations must unlock insights from the data gathered and then act on these. In their session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, and Peter Shashkin, Head of Development Department at EastBanc Technologies, discussed how one organization leveraged IoT, cloud technology and data analysis to improve customer experiences and effi...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform and how we integrate our thinking to solve complicated problems. In his session at 19th Cloud Expo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm ...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
Big Data engines are powering a lot of service businesses right now. Data is collected from users from wearable technologies, web behaviors, purchase behavior as well as several arbitrary data points we’d never think of. The demand for faster and bigger engines to crunch and serve up the data to services is growing exponentially. You see a LOT of correlation between “Cloud” and “Big Data” but on Big Data and “Hybrid,” where hybrid hosting is the sanest approach to the Big Data Infrastructure pro...
A critical component of any IoT project is what to do with all the data being generated. This data needs to be captured, processed, structured, and stored in a way to facilitate different kinds of queries. Traditional data warehouse and analytical systems are mature technologies that can be used to handle certain kinds of queries, but they are not always well suited to many problems, particularly when there is a need for real-time insights.
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
With 15% of enterprises adopting a hybrid IT strategy, you need to set a plan to integrate hybrid cloud throughout your infrastructure. In his session at 18th Cloud Expo, Steven Dreher, Director of Solutions Architecture at Green House Data, discussed how to plan for shifting resource requirements, overcome challenges, and implement hybrid IT alongside your existing data center assets. Highlights included anticipating workload, cost and resource calculations, integrating services on both sides...
"We are a well-established player in the application life cycle management market and we also have a very strong version control product," stated Flint Brenton, CEO of CollabNet,, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.