|By Marketwired .||
|May 12, 2014 05:00 AM EDT||
MISSISSAUGA, ONTARIO -- (Marketwired) -- 05/12/14 -- #FUTBOLNOW - Pepsi® today announced the Pepsi Beats of the Beautiful Game album, an exclusive collection of 11 anthemic songs and companion short films, or 'filmtracks,' that capture the indelible international spirit, sights and sounds of the world's most popular game - football. The visual album will unite chart-topping musicians with award-winning directors to showcase the inextricably interwoven power of music, film and sport.
Pepsi Beats of the Beautiful Game showcases an eclectic mix of rising and celebrated musical artists from around the world including Kelly Rowland, Janelle Monae, Rita Ora, Don Omar, Santigold and Timbaland. Rising stars such as Jetta and R3hab are also featured alongside regional favorites Pearls Negras (Brazil), Jolin Tsai Yl-ling (China) and Hassan El Shafei (Egypt).
These artists' songs will serve as inspirations for 11 short films by dynamic directors, including Spike Lee, Idris Elba, Jessy Terrero, Diego Luna, Andy Morahan and The Kolton Brothers among others, whose accompanying filmtracks tell a story inspired by each song.
Beginning May 20th, Pepsi will premiere songs off the album as singles on the iTunes store, with accompanying filmtracks free to view the same day on www.pepsi.com/thegame, as well as artists' YouTube or Vevo channels.
The first in the album release: Young Astronauts-directed filmtrack for "Heroes," Janelle Monae's fresh take on the iconic David Bowie classic released a few weeks ago, makes its debut today.
"This visual album is a celebration of different artistic talents and intertwines two art forms that up until now existed mostly in service of one another. With Pepsi Beats of the Beautiful Game, we are finally elevating these artforms to an equal plane and showcasing them on a global level. The 'beats' are both musical and visual snapshots that speak to the spirit of football culture, where songs serve as inspiration for the films - and the films allow for greater interpretation of the songs," said Frank Cooper III, Chief Marketing Officer, Global Consumer Engagement, PepsiCo Global Beverages Group.
Pepsi Beats of the Beautiful Game also seeks to empower and create momentum for those often excluded from the center stage of football. Pepsi has partnered with Cine Favela, a cultural non-profit organization providing film education and tools to aspiring new young directors throughout Brazil. Cine Favela alumni will bring to life Pearls Negras' rhythmical track "Guerreira," showcasing the hidden talent and overwhelming passion and spirit that flows from the favelas of Brazil.
As the largest music, film and football collaboration in the brand's history, Pepsi Beats of the Beautiful Game audibly and visually captures the vibrant sights, sounds and stories that unite fans with the game of football. Track to track, the excitement, passion and intensity flows like a footballer performing on the pitch.
The complete 11-track Pepsi Beats of the Beautiful Game album (distributed by Caroline) drops June 9th internationally and June 10th in the U.S. Beginning today, the album is available for pre-sale on iTunes.
"I was immediately attracted to 'The Game' because I can identify with its theme of overcoming challenges and finding your voice. It's a very important message and I'm honored to partner with Pepsi on a project that brings the worlds of music, sports and film together," says Kelly Rowland. "As an artist - and a huge film and sports fan - it's been an incredible experience."
The full track list includes:
Janelle Monae, "Heroes," with filmtrack by The Young Astronauts Don Omar, "Pura Vida," with filmtrack by Jessy Terrero Rita Ora, "I Will Never Let You Down (Switch Remix)," with filmtrack by Diego Luna R3hab feat. Eva Simons, "Unstoppable," with filmtrack by Idris Elba Jetta, "Crescendo" Kelly Rowland, "The Game," with filmtrack by Spike Lee Santigold, "Kicking Down Doors," with filmtrack by Andy Morahan Timbaland staring Rachel Assil, "Whoever We Are," with filmtrack by The Kolton Brothers Pearls Negras, "Guerreira," with filmtrack by Cine Favela Jolin Tsai Yl-ling, "Now is the Time," with filmtrack by Cai Yiqi Hassan el Shafei, "Ahlam Men Gedial"
Dominic Pandiscia, President of Caroline stated, "Caroline and Pepsi share a vision of enabling talented artists the platform to accelerate music on a global scale. Pepsi Beats of the Beautiful Game captures the spirit of football and we couldn't be more excited to support the diverse roster of international talent."
Pepsi Beats of the Beautiful Game is part of the integrated 2014 Pepsi football campaign. The album follows the announcement of the brand's "Now Is What You Make It" global commercial and interactive film, as well as a creative art collection, "The Art of Football." The campaign will continue to deliver more experiences to fans throughout the year - bringing them closer to the game they love.
For more information on Pepsi and "Live For Now" visit www.pepsi.com and follow the conversation online with #FutbolNow.
NOTE TO EDITORS:
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses - Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola - make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.
Caroline, re-launched in 2013, is the premiere service company to the independent artist and label community. Born of the DNA of the successful EMI Label Services division and building on the 30 year tradition of the historic Caroline Distribution (one of the U.S's largest independent distribution companies), Caroline has been defined as the definitive service company for a wide range of artists and labels including ATO Records, Hopeless Records, Welk Music Group, Votive, Dine Alone, Prospect Park, Alter Bridge, Slash, Tyrese, Raekwon, Candlelight and more. Caroline's services range from commercial marketing, through radio promotion, on-line marketing, product management and tour coordination, as well as branding and sync. Caroline offers its services on a global scale supporting the independent artist and label with a system that can touch every market around the world.
Helmed by President, Dominic Pandiscia, Caroline defines the essence of the independent culture and spirit while bringing all of the leverage of a major to the marketplace. Driven by commitment passion and hustle, Caroline delivers a transparent, flexible and tailor-maid vehicle to super-serve, support and nurture the independent community, artist and label.
Just as Caroline Distribution was the launching pad for the careers of artists such as Smashing Pumpkins, Hole, White Zombie, Ben Folds and The Chemical Brothers, Caroline continues to dedicate its efforts to the development of independent artists and labels to help ensure they achieve their maximized potential.
About Cine Favela
In 2003, a group of residents of the Heliopolis favela community got together to promote cultural inclusion through theater and film to underserved youths from the Sao Paulo outskirts. In 2004, the group founded the ACAHS (Associacao Cultural Artistica de Heliopolis e Sacoma), now known as the ASSOCIACAO CULTURAL ARTISTICA CINE FAVELA (Cine Favela Cultural Artistic Association). So being, CINE FAVELA, the first movie theater founded in a favela community in the world was born, lending it name to the sociocultural project. Since its founding, CINE FAVELA has fostered the FESTIVAL CINE FAVELA DE CINEMA, which in 2014, reached its 9th consecutive edition. The event has gathered more than 20,000 people from all over Brazil, directly benefiting more than 350 youths with workshop activities and showing more than 450 Brazilian and international films produced by cultural associations, NGOs, artist collectives, social projects and independent producers - making it the BIGGEST 'PERIPHERAL' FILM FESTIVAL IN THE WORLD.
For IoT to grow as quickly as analyst firms’ project, a lot is going to fall on developers to quickly bring applications to market. But the lack of a standard development platform threatens to slow growth and make application development more time consuming and costly, much like we’ve seen in the mobile space. In his session at @ThingsExpo, Mike Weiner, Product Manager of the Omega DevCloud with KORE Telematics Inc., discussed the evolving requirements for developers as IoT matures and conducted a live demonstration of how quickly application development can happen when the need to comply wit...
Jul. 31, 2015 08:45 AM EDT Reads: 305
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Architect for the Internet of Things and Intelligent Systems, described how to revolutionize your archit...
Jul. 30, 2015 07:30 PM EDT Reads: 1,403
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
Jul. 30, 2015 03:45 PM EDT Reads: 458
MuleSoft has announced the findings of its 2015 Connectivity Benchmark Report on the adoption and business impact of APIs. The findings suggest traditional businesses are quickly evolving into "composable enterprises" built out of hundreds of connected software services, applications and devices. Most are embracing the Internet of Things (IoT) and microservices technologies like Docker. A majority are integrating wearables, like smart watches, and more than half plan to generate revenue with APIs within the next year.
Jul. 30, 2015 02:30 PM EDT Reads: 108
The Internet of Everything (IoE) brings together people, process, data and things to make networked connections more relevant and valuable than ever before – transforming information into knowledge and knowledge into wisdom. IoE creates new capabilities, richer experiences, and unprecedented opportunities to improve business and government operations, decision making and mission support capabilities.
Jul. 30, 2015 01:45 PM EDT Reads: 273
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Opening Keynote at 16th Cloud Expo, Sandy Carter, IBM General Manager Cloud Ecosystem and Developers, and a Social Business Evangelist, d...
Jul. 30, 2015 12:00 PM EDT Reads: 2,061
In his keynote at 16th Cloud Expo, Rodney Rogers, CEO of Virtustream, discussed the evolution of the company from inception to its recent acquisition by EMC – including personal insights, lessons learned (and some WTF moments) along the way. Learn how Virtustream’s unique approach of combining the economics and elasticity of the consumer cloud model with proper performance, application automation and security into a platform became a breakout success with enterprise customers and a natural fit for the EMC Federation.
Jul. 30, 2015 09:00 AM EDT Reads: 2,163
The Internet of Things is not only adding billions of sensors and billions of terabytes to the Internet. It is also forcing a fundamental change in the way we envision Information Technology. For the first time, more data is being created by devices at the edge of the Internet rather than from centralized systems. What does this mean for today's IT professional? In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists addressed this very serious issue of profound change in the industry.
Jul. 29, 2015 03:00 PM EDT Reads: 1,274
Discussions about cloud computing are evolving into discussions about enterprise IT in general. As enterprises increasingly migrate toward their own unique clouds, new issues such as the use of containers and microservices emerge to keep things interesting. In this Power Panel at 16th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the state of cloud computing today, and what enterprise IT professionals need to know about how the latest topics and trends affect their organization.
Jul. 29, 2015 02:00 PM EDT Reads: 1,185
It is one thing to build single industrial IoT applications, but what will it take to build the Smart Cities and truly society-changing applications of the future? The technology won’t be the problem, it will be the number of parties that need to work together and be aligned in their motivation to succeed. In his session at @ThingsExpo, Jason Mondanaro, Director, Product Management at Metanga, discussed how you can plan to cooperate, partner, and form lasting all-star teams to change the world and it starts with business models and monetization strategies.
Jul. 28, 2015 04:30 PM EDT Reads: 1,765
Converging digital disruptions is creating a major sea change - Cisco calls this the Internet of Everything (IoE). IoE is the network connection of People, Process, Data and Things, fueled by Cloud, Mobile, Social, Analytics and Security, and it represents a $19Trillion value-at-stake over the next 10 years. In her keynote at @ThingsExpo, Manjula Talreja, VP of Cisco Consulting Services, discussed IoE and the enormous opportunities it provides to public and private firms alike. She will share what businesses must do to thrive in the IoE economy, citing examples from several industry sectors.
Jul. 28, 2015 11:00 AM EDT Reads: 2,043
There will be 150 billion connected devices by 2020. New digital businesses have already disrupted value chains across every industry. APIs are at the center of the digital business. You need to understand what assets you have that can be exposed digitally, what their digital value chain is, and how to create an effective business model around that value chain to compete in this economy. No enterprise can be complacent and not engage in the digital economy. Learn how to be the disruptor and not the disruptee.
Jul. 27, 2015 10:00 AM EDT Reads: 2,030
Akana has released Envision, an enhanced API analytics platform that helps enterprises mine critical insights across their digital eco-systems, understand their customers and partners and offer value-added personalized services. “In today’s digital economy, data-driven insights are proving to be a key differentiator for businesses. Understanding the data that is being tunneled through their APIs and how it can be used to optimize their business and operations is of paramount importance,” said Alistair Farquharson, CTO of Akana.
Jul. 27, 2015 09:00 AM EDT Reads: 327
Business as usual for IT is evolving into a "Make or Buy" decision on a service-by-service conversation with input from the LOBs. How does your organization move forward with cloud? In his general session at 16th Cloud Expo, Paul Maravei, Regional Sales Manager, Hybrid Cloud and Managed Services at Cisco, discusses how Cisco and its partners offer a market-leading portfolio and ecosystem of cloud infrastructure and application services that allow you to uniquely and securely combine cloud business applications and services across multiple cloud delivery models.
Jul. 27, 2015 08:00 AM EDT Reads: 1,905
The enterprise market will drive IoT device adoption over the next five years. In his session at @ThingsExpo, John Greenough, an analyst at BI Intelligence, division of Business Insider, analyzed how companies will adopt IoT products and the associated cost of adopting those products. John Greenough is the lead analyst covering the Internet of Things for BI Intelligence- Business Insider’s paid research service. Numerous IoT companies have cited his analysis of the IoT. Prior to joining BI Intelligence, he worked analyzing bank technology for Corporate Insight and The Clearing House Payment...
Jul. 26, 2015 09:00 PM EDT Reads: 1,576
"Optimal Design is a technology integration and product development firm that specializes in connecting devices to the cloud," stated Joe Wascow, Co-Founder & CMO of Optimal Design, in this SYS-CON.tv interview at @ThingsExpo, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 25, 2015 02:00 PM EDT Reads: 393
SYS-CON Events announced today that CommVault has been named “Bronze Sponsor” of SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. A singular vision – a belief in a better way to address current and future data management needs – guides CommVault in the development of Singular Information Management® solutions for high-performance data protection, universal availability and simplified management of data on complex storage networks. CommVault's exclusive single-platform architecture gives companies unp...
Jul. 25, 2015 01:00 PM EDT Reads: 1,959
Electric Cloud and Arynga have announced a product integration partnership that will bring Continuous Delivery solutions to the automotive Internet-of-Things (IoT) market. The joint solution will help automotive manufacturers, OEMs and system integrators adopt DevOps automation and Continuous Delivery practices that reduce software build and release cycle times within the complex and specific parameters of embedded and IoT software systems.
Jul. 25, 2015 12:15 PM EDT Reads: 462
"ciqada is a combined platform of hardware modules and server products that lets people take their existing devices or new devices and lets them be accessible over the Internet for their users," noted Geoff Engelstein of ciqada, a division of Mars International, in this SYS-CON.tv interview at @ThingsExpo, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 25, 2015 12:00 PM EDT Reads: 1,539
Internet of Things is moving from being a hype to a reality. Experts estimate that internet connected cars will grow to 152 million, while over 100 million internet connected wireless light bulbs and lamps will be operational by 2020. These and many other intriguing statistics highlight the importance of Internet powered devices and how market penetration is going to multiply many times over in the next few years.
Jul. 25, 2015 09:00 AM EDT Reads: 1,491