Welcome!

Microsoft Cloud Authors: Pat Romanski, Srinivasan Sundara Rajan, Glenn Rossman, Janakiram MSV, Steven Mandel

News Feed Item

VGI Global Media (SET:VGI) and Master Ad (SET:MACO) Out-of-Home Media Giants Announce Partnership to Expand Business Together



Bangkok, May 12, 2014 - (ACN Newswire) - Mr. Kavin Kanjanapas, Chariman of the Executive Committee of VGI Global Media PCL ("VGI"), disclosed that on May 12, 2014, the company acquired shares of Master Ad PCL ("MACO"), a key player in Out-of-Home media which has advertising media locations in the central business district of Bangkok, residential communities and strategic communication routes. VGI acquired a total of 24.43% of total issued and paid-up shares of MACO, at the price of 9 Baht per share, totaling a value of 661,500,000 baht, from the major shareholders of MACO.

Mr. Noppadol Tansalarak, Chairman of the Executive Committee of MACO, said "VGI is an excellent out-of-home media partner. VGI not only has good location and attractive design for its advertising media but also has a strong executive and employees. Moreover, VGI also has good strategy and a high quality management system. Both VGI and MACO have seen each other's development in its respective out-of-home media sub-sector for a long time. I'm delighted to see further development beyond the current success of both companies in the future. In addition, existing major shareholders will still hold substantial shareholdings in Maco and existing management will continue managing Maco."

With over 26 years of operation, MACO is one of the leaders in out-of-home media industry especially in the Outdoor media category. MACO's key revenues are derived from billboard advertising services, advertising production services and other services that enhance MACO capacity to provide total solutions for its clients.

Currently, MACO is the owner of 1) 170 billboards installed on the edge of strategic communication route, 2) street installations including 188 trivision panels installed on BTS pillars, 1 Siam Square Media ,and 366 media panels under flyovers in Bangkok (consisting of 177 media panels under 1st phase and 249 media panels under 2nd phase), and 3) transit media including 80 media panels on walkways of BTS station, 124 media panels installed at toll booths of Expressway Authority of Thailand, and 7 media panels in Mochit 2 Bus Terminal.

Besides excellent media location, MACO also has excellent staff to seek locations which are attractive to consumers and a high quality team to procure and install large billboards whose structures comply with engineering standards. MACO's subsidiaries have the capability and technology to produce billboard structures, and large format printing media. MACO group also has innovative advertising medias, which are proved by several awards such as Coke bottle 3D Mapping on CPN building which awarded Media Lions level 2 in Cannes Lion 2013 in France. MACO also received Asia's 200 Best Under Billion from Forbes magazine and Company Performance Awards from SET Awards 2013 for two consecutive years.

Mr. Marut, Arthakaivalvatee, Chief Executive Officer of VGI, said "VGI believes that both VGI and MACO will achieve synergy from this partnership. Both companies will plan new strategy to build more value for each company, create marketing campaigns and sales advertising media together. This partnership will give more media alternatives which will help answer the various needs of its clients, and better penetrate target customer groups, which will result in higher revenue for VGI and MACO in the long run.

"This investment is an important step for VGI to expand its investment from the existing Transit Media and In-store Media, with main media Indoor to Outdoor Media, the market in which MACO is a leader. VGI is confident that this transaction will help and bring both companies to the leader position of Out-of-Home Media both in Thailand and in ASEAN countries."

According to AC Nielson, total Out-of Home market size was estimated to be 10,287 million Baht in 2013 comprising of 3 categories; 1) Outdoor Media of 4,167 million Baht 2) Mass Transit System of 3,528 million Baht ,and 3) Department Stores of 2,486 million Baht. Thus, Outdoor Media is one-third of total Out-of Home market size.

Ms. Suparanan Tanviruch, Chief Financial Officer of VGI, additionally informs that MACO's financial performance has robust growth over the past 3 years with 7.5% CAGR in revenue. In 2013, its revenue is 745.58 million Baht. Furthermore, net profit in the last 3 years grows 16.6% per year in average with net profit of 173.8 million Baht in 2013. Net profit margin is 23.3% in 2013. ROE in last 3 years is 20%-27%.

In the last 6 years, dividend yield is consistently high and paid 0.50 Baht per share under 2013 fiscal year or 5.56% of dividend yield at purchasing price 9.0 Baht per share. VGI will use operating cash flow and financing from financial institutions as source of fund for this transaction.

About VGI Global Media PCL

VGI Global Media Public Company Limited (SET:VGI) is Thailand's major provider of out-of-home media solutions, having more than 10,000 items of large still-image screens in the BTS skytrain network and large retail stores nationwide. It also has over 11,000 sq.m. of advertising space in the product display zones of large modern trade stores, as well as about 5,000 items of digital screens and media in the BTS platform and train areas, the Tesco Lotus, Big C, and Watson stores, and large office towers throughout Bangkok, and mega LED and outdoor led screens under its management. In addition, the company runs retail shops in 23 BTS stations and radio networks covering nearly 2,000 modern trade stores in Thailand. For more information, please see www.vgi.co.th.

Master Ad PCL

Master Ad Public Company Limited (SET:MACO) is a leading out-of-home media advertising company in Thailand with media coverage of more than 1,200 ad display units nationwide. With over 24 years of experience, we specialize in providing clients with creative out-of-home media solutions ranging from billboard, street furniture, transit, ambient advertising to made-to-order job. We have been emphasized on the creation of our products and services under the concept of Smart, Creative and Innovative. Through state-of-the-art technology in order to improve communication efficiency and attractiveness, our team develops imaginative and intelligent ways for our clients to reach and connect their audiences and impress them. For more information, please visit www.masterad.com.

Source: VGI Global Media PCL

Contact:
VGI Global Media PCL
Investor Relations Department
Tel: +66-2273-8636; +66-2273-8639   
E-mail: [email protected]

Master Ad PCL
Investor Relations Department
Tel: +66-2938-3388 x487
E-mail: [email protected] 




Copyright 2014 ACN Newswire. All rights reserved.

More Stories By ACN Newswire

Copyright 2008 ACN Newswire. All rights reserved. Republication or redistribution of ACN Newswire content is expressly prohibited without the prior written consent of ACN Newswire. ACN Newswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
Video experiences should be unique and exciting! But that doesn’t mean you need to patch all the pieces yourself. Users demand rich and engaging experiences and new ways to connect with you. But creating robust video applications at scale can be complicated, time-consuming and expensive. In his session at @ThingsExpo, Zohar Babin, Vice President of Platform, Ecosystem and Community at Kaltura, will discuss how VPaaS enables you to move fast, creating scalable video experiences that reach your...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Businesses are struggling to manage the information flow and interactions between all of these new devices and things jumping on their network, and the apps and IT systems they control. The data businesses gather is only helpful if they can do something with it. In his session at @ThingsExpo, Chris Witeck, Principal Technology Strategist at Citrix, will discuss how different the impact of IoT will be for large businesses, expanding how IoT will allow large organizations to make their legacy ap...
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
SYS-CON Events announced today the Enterprise IoT Bootcamp, being held November 1-2, 2016, in conjunction with 19th Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA. Combined with real-world scenarios and use cases, the Enterprise IoT Bootcamp is not just based on presentations but with hands-on demos and detailed walkthroughs. We will introduce you to a variety of real world use cases prototyped using Arduino, Raspberry Pi, BeagleBone, Spark, and Intel Edison. Y...
The vision of a connected smart home is becoming reality with the application of integrated wireless technologies in devices and appliances. The use of standardized and TCP/IP networked wireless technologies in line-powered and battery operated sensors and controls has led to the adoption of radios in the 2.4GHz band, including Wi-Fi, BT/BLE and 802.15.4 applied ZigBee and Thread. This is driving the need for robust wireless coexistence for multiple radios to ensure throughput performance and th...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
The many IoT deployments around the world are busy integrating smart devices and sensors into their enterprise IT infrastructures. Yet all of this technology – and there are an amazing number of choices – is of no use without the software to gather, communicate, and analyze the new data flows. Without software, there is no IT. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will look at the protocols that communicate data and the emerging data analy...
“We're a global managed hosting provider. Our core customer set is a U.S.-based customer that is looking to go global,” explained Adam Rogers, Managing Director at ANEXIA, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
According to Forrester Research, every business will become either a digital predator or digital prey by 2020. To avoid demise, organizations must rapidly create new sources of value in their end-to-end customer experiences. True digital predators also must break down information and process silos and extend digital transformation initiatives to empower employees with the digital resources needed to win, serve, and retain customers.
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
The Jevons Paradox suggests that when technological advances increase efficiency of a resource, it results in an overall increase in consumption. Writing on the increased use of coal as a result of technological improvements, 19th-century economist William Stanley Jevons found that these improvements led to the development of new ways to utilize coal. In his session at 19th Cloud Expo, Mark Thiele, Chief Strategy Officer for Apcera, will compare the Jevons Paradox to modern-day enterprise IT, e...
What happens when the different parts of a vehicle become smarter than the vehicle itself? As we move toward the era of smart everything, hundreds of entities in a vehicle that communicate with each other, the vehicle and external systems create a need for identity orchestration so that all entities work as a conglomerate. Much like an orchestra without a conductor, without the ability to secure, control, and connect the link between a vehicle’s head unit, devices, and systems and to manage the ...
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lea...