|By Matthew Lobas||
|May 8, 2014 08:00 PM EDT||
The most creative, innovative and commercially successful work from the UK sport industry over the last year was rewarded at the BT Sport Industry Awards on Thursday evening, as those responsible for the greatest campaigns and brand performances of the year were presented with the coveted trophies in front of 1,750 industry peers, media and celebrities.
Although the full house included some of the biggest names from British and world sport, the sporting stars relinquished the limelight to recognise the contribution of those working behind the scenes in the world's most dynamic sports marketplace.
Campaigns and brands from across eight sports were rewarded, with the inclusion of winners from basketball and American football alongside the more traditional British sports of tennis, rugby, netball, football, sailing and cycling perhaps underlining the continuing internationalisation of the UK's sport industry.
But it was one of British sport's most traditional events that captured arguably the evening's biggest prize. Following Andy Murray's win, record viewing figures across the board and some of the most innovative digital work in the country, The Championships, Wimbledon, secured the coveted BT Sport Industry Award for Brand of the Year, Sponsored by Pinsent Masons.
It was not the only prize for tennis on the night, with adidas' sponsorship of Andy Murray named Best Sponsorship of a Team or Individual, Sponsored by Kantar Media. And adidas repeated its feat from the previous year of capturing a double, adding the Award for Best Use of PR, Sponsored by Action Images, for its colourful Chelsea FC kit launch campaign - 'It's Blue. What Else Matters?'
Liverpool and QPR joined Chelsea on the honours board by respectively winning Best International Marketing Campaign, Sponsored by London & Partners, and Best Use of Social Media, Sponsored by Sportlobster. Rugby matched football in terms of numbers, with Aviva's sponsorship of the Aviva Premiership, Essentially's management of Wales and Lions star Leigh Halfpenny, and HSBC's backing of the Lions all amongst the winners.
In the individual Awards, two men who have given decades of their lives to sport were rewarded and earned standing ovations from the room. Alan Pascoe, who recently retired as President of CSM and is one of the founding fathers of British sports marketing, received the Barclays Lifetime Achievement Award, while former NBA Commissioner David Stern received the inaugural International Impact Award. Meanwhile, Sir Ben Ainslie also added a BT Sport Industry Award to his long and illustrious honour roll, securing the Leadership in Sport Award, Sponsored by The Inzito Partnership, for his incredible feats with Team Oracle USA in the 2013 America's Cup.
The evening was a culmination of more than 60 hours of intensive judging, with the intricate judging process involving more than 50 key figures from across the industry - fully overseen by Deloitte, the Official Independent Scrutineer of the BT Sport Industry Awards.
Nick Keller, Chairman of the Sport Industry Group, commented: "The winners of the BT Sport Industry Awards 2014 reflect the international nature of this fantastic sector, and are testament to the unique place the British sport industry occupies on a global scale. From London to Australia, Dunblane to New York and Liverpool to South-East Asia, the work rewarded tonight has been selected from an absolutely stellar shortlist in which the quality has been higher than ever."
Simon Green, head of BT Sport, commented: "BT is proud to be part of such a dynamic, creative and exciting industry. With BT Sport approaching its first birthday, we have been thrilled to work with so many of the winners, shortlisters and attendees tonight over the past 12 months. Congratulations to all the winners and good luck for the year ahead."
Alan Pascoe, who won the Barclays Lifetime Achievement Award, summed up the mood in the room when he said: "I'm jealous of the young people starting in this business, because I wish I was starting again. You've got a great industry - most people would give their right arm to be in this business."
BT is the Headline Partner of the BT Sport Industry Award. Official Partners include Barclays, Deloitte and Eurosport. For more information on the event and the winners, go to www.sportindustry.biz
The full list of award winners is detailed below:
Best Sponsorship of a Team or Individual, sponsored by Kantar Media
adidas - Andy Murray - Hit The Winner
Best Management of a Sportsperson
Essentially - Leigh Halfpenny
Governing Body of the Year, sponsored by the Daily Telegraph
Best Live Experience, sponsored by Eurosport
NFL on Regent Street
Participation Event of the Year, sponsored by Robertson Taylor W&P Longreach
Community Programme of the Year
Join In Trust - The Join In Summer
Digital Platform of the Year, sponsored by Loughborough University in London
Sky Sports Digital Media
Best Use of Social Media, sponsored by Sportlobster
QPR - In A League of Their Own
Best Use of PR, sponsored by Action Images
adidas - 'It's Blue. What Else Matters?'
Best Sponsorship of an Event or Competition, sponsored by ICON
Aviva - Aviva Premiership Rugby
Best International Marketing Campaign, sponsored by London & Partners
Standard Chartered Bank - Road to Anfield 2013
Best Integrated Marketing Campaign, sponsored by Battersea Evolution
HSBC - British and Irish Lions - A Legendary Journey
Brand of the Year, sponsored by Pinsent Masons
The Championships, Wimbledon
Agency of the Year, sponsored by Colouration
The International Impact Award
The Barclays Lifetime Achievement Award
Alan Pascoe MBE
The Leadership in Sport Award, sponsored by The Inzito Partnership
Sir Ben Ainslie
Outstanding Contribution to Sport, sponsored by Singha Beer
For more information, please contact:
Sport Industry Group
0207 240 7700
NOTES TO EDITORS:
BT Sport Industry Awards
The BT Sport Industry Awards recognise and reward the best the sport business has to offer in marketing, PR, sponsorship, new media, publishing, advertising and design. The flagship event is Europe's largest and most prestigious commercial sport awards. To the attendees it is also the most important networking occasion in the sport business calendar where the highest profile sporting celebrities mix with the key decision-makers from governing bodies, brands, media companies and agencies.
Pictures are available at:
Login Name: BTSIA14
Once logged in, tick the click box in the My Collections section down the left hand side of the screen, and press the red search button for the images to appear. You will have view and download access to the imagery.
Distributed by http://www.pressat.co.uk/
“We're a global managed hosting provider. Our core customer set is a U.S.-based customer that is looking to go global,” explained Adam Rogers, Managing Director at ANEXIA, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Feb. 20, 2017 03:15 AM EST Reads: 1,301
In today's uber-connected, consumer-centric, cloud-enabled, insights-driven, multi-device, global world, the focus of solutions has shifted from the product that is sold to the person who is buying the product or service. Enterprises have rebranded their business around the consumers of their products. The buyer is the person and the focus is not on the offering. The person is connected through multiple devices, wearables, at home, on the road, and in multiple locations, sometimes simultaneously...
Feb. 20, 2017 02:00 AM EST Reads: 6,056
China Unicom exhibit at the 19th International Cloud Expo, which took place at the Santa Clara Convention Center in Santa Clara, CA, in November 2016. China United Network Communications Group Co. Ltd ("China Unicom") was officially established in 2009 on the basis of the merger of former China Netcom and former China Unicom. China Unicom mainly operates a full range of telecommunications services including mobile broadband (GSM, WCDMA, LTE FDD, TD-LTE), fixed-line broadband, ICT, data communica...
Feb. 20, 2017 01:00 AM EST Reads: 814
As businesses adopt functionalities in cloud computing, it’s imperative that IT operations consistently ensure cloud systems work correctly – all of the time, and to their best capabilities. In his session at @BigDataExpo, Bernd Harzog, CEO and founder of OpsDataStore, will present an industry answer to the common question, “Are you running IT operations as efficiently and as cost effectively as you need to?” He will expound on the industry issues he frequently came up against as an analyst, and...
Feb. 20, 2017 12:00 AM EST Reads: 1,386
WebRTC is about the data channel as much as about video and audio conferencing. However, basically all commercial WebRTC applications have been built with a focus on audio and video. The handling of “data” has been limited to text chat and file download – all other data sharing seems to end with screensharing. What is holding back a more intensive use of peer-to-peer data? In her session at @ThingsExpo, Dr Silvia Pfeiffer, WebRTC Applications Team Lead at National ICT Australia, looked at differ...
Feb. 19, 2017 10:30 PM EST Reads: 6,138
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
Feb. 19, 2017 09:30 PM EST Reads: 825
IoT offers a value of almost $4 trillion to the manufacturing industry through platforms that can improve margins, optimize operations & drive high performance work teams. By using IoT technologies as a foundation, manufacturing customers are integrating worker safety with manufacturing systems, driving deep collaboration and utilizing analytics to exponentially increased per-unit margins. However, as Benoit Lheureux, the VP for Research at Gartner points out, “IoT project implementers often un...
Feb. 19, 2017 08:00 PM EST Reads: 2,827
SYS-CON Events announced today that Technologic Systems Inc., an embedded systems solutions company, will exhibit at SYS-CON's @ThingsExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Technologic Systems is an embedded systems company with headquarters in Fountain Hills, Arizona. They have been in business for 32 years, helping more than 8,000 OEM customers and building over a hundred COTS products that have never been discontinued. Technologic Systems’ pr...
Feb. 19, 2017 06:45 PM EST Reads: 3,142
SYS-CON Events announced today that IoT Now has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. IoT Now explores the evolving opportunities and challenges facing CSPs, and it passes on some lessons learned from those who have taken the first steps in next-gen IoT services.
Feb. 19, 2017 06:15 PM EST Reads: 1,080
SYS-CON Events announced today that WineSOFT will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Based in Seoul and Irvine, WineSOFT is an innovative software house focusing on internet infrastructure solutions. The venture started as a bootstrap start-up in 2010 by focusing on making the internet faster and more powerful. WineSOFT’s knowledge is based on the expertise of TCP/IP, VPN, SSL, peer-to-peer, mob...
Feb. 19, 2017 06:00 PM EST Reads: 1,395
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @CloudExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.
Feb. 19, 2017 05:45 PM EST Reads: 947
With billions of sensors deployed worldwide, the amount of machine-generated data will soon exceed what our networks can handle. But consumers and businesses will expect seamless experiences and real-time responsiveness. What does this mean for IoT devices and the infrastructure that supports them? More of the data will need to be handled at - or closer to - the devices themselves.
Feb. 19, 2017 05:00 PM EST Reads: 1,607
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
Feb. 19, 2017 05:00 PM EST Reads: 8,004
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, discussed the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports.
Feb. 19, 2017 05:00 PM EST Reads: 910
The security needs of IoT environments require a strong, proven approach to maintain security, trust and privacy in their ecosystem. Assurance and protection of device identity, secure data encryption and authentication are the key security challenges organizations are trying to address when integrating IoT devices. This holds true for IoT applications in a wide range of industries, for example, healthcare, consumer devices, and manufacturing. In his session at @ThingsExpo, Lancen LaChance, vic...
Feb. 19, 2017 05:00 PM EST Reads: 8,157
SYS-CON Events announced today that Dataloop.IO, an innovator in cloud IT-monitoring whose products help organizations save time and money, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Dataloop.IO is an emerging software company on the cutting edge of major IT-infrastructure trends including cloud computing and microservices. The company, founded in the UK but now based in San Fran...
Feb. 19, 2017 04:15 PM EST Reads: 2,075
In his session at @ThingsExpo, Sudarshan Krishnamurthi, a Senior Manager, Business Strategy, at Cisco Systems, will discuss how IT and operational technology (OT) work together, as opposed to being in separate siloes as once was traditional. Attendees will learn how to fully leverage the power of IoT in their organization by bringing the two sides together and bridging the communication gap. He will also look at what good leadership must entail in order to accomplish this, and how IT managers ca...
Feb. 19, 2017 02:30 PM EST Reads: 1,213
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
Feb. 19, 2017 02:00 PM EST Reads: 1,050
SYS-CON Events announced today that Cloud Academy will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloud Academy is the industry’s most innovative, vendor-neutral cloud technology training platform. Cloud Academy provides continuous learning solutions for individuals and enterprise teams for Amazon Web Services, Microsoft Azure, Google Cloud Platform, and the most popular cloud computing technologies. Ge...
Feb. 19, 2017 01:15 PM EST Reads: 886
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
Feb. 19, 2017 12:45 PM EST Reads: 1,141