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Microsoft Cloud Authors: Pat Romanski, Elizabeth White, Liz McMillan, Mihai Corbuleac, David Bermingham

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Research and Markets: The Personal Cloud: A Strategic Imperative for Operators with Apple, Dropbox, Google and Microsoft Dominating

Research and Markets (http://www.researchandmarkets.com/research/sjf4s2/the_personal) has announced the addition of the "The Personal Cloud: A Strategic Imperative for Operators - Competitive Market Trends, Forecasts and Operator Business Models" report to their offering.

The 'Personal Cloud: A Strategic Imperative for Operators' report provides an overview of operators and cloud computing, an analysis of the personal cloud market, the results of an operator online survey about their views on personal cloud and a detailed assessment of how operators are positioning their personal cloud services.

Highlights

  • The number of global personal cloud accounts has increased 60% over the past two years, and the author expects it to grow a CAGR of 25% from 2013 to 2018.
  • Apple, Dropbox, Google and Microsoft dominate the market, together having over 85% of personal cloud accounts.
  • By the end of 2014, over half of all operators around the world will have launched a personal cloud service.
  • Personal cloud services offer many benefits and opportunities for operators that are well positioned to differentiate their services.

Synopsis

  • An overview of cloud computing with respect to network operators and the different ways in which they can benefit from it
  • Market size, growth and market shares by number of accounts, as well as a revenue forecast.
  • An analysis of the positioning of the major players, of the various business models and of conversion rates.
  • An analysis of why we believe the personal cloud opportunity is strategically important for network operators.
  • An analysis of the evolution and development of personal cloud services.
  • An analysis of the different business models available to operators including churn reduction, premium services, advertising and content distribution.
  • An in-depth case study of KDDI.
  • An analysis of the different ways in which operators can differentiate their personal cloud services, in particular integrating with other services and growth opportunities.
  • The results of an online survey of network operators about their views on personal cloud.

Key Topics Covered:

Section 1: Cloud computing market context and definitions

Section 2: Personal cloud market trends, players and opportunity

Section 3: Personal cloud opportunity and positioning strategies for network operators

Section 4: Operator survey results

Companies Mentioned

  • Amazon
  • Apple
  • Dropbox
  • Google
  • KDDI
  • Microsoft
  • Orange

For more information visit http://www.researchandmarkets.com/research/sjf4s2/the_personal

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