Click here to close now.


Microsoft Cloud Authors: Carmen Gonzalez, Pat Romanski, Keith Mayer, Jayaram Krishnaswamy, Elizabeth White

News Feed Item

Women In Consulting (WIC) Names 2014 Board of Directors

Bay-Area-Based Collaborative Organization Helps Consultants and Small Business Owners Succeed; Focuses on Educational and Networking Programs

SAN JOSE, CA--(Marketwired - April 22, 2014) - Women In Consulting (WIC), a collaborative community of professional consultants and small-business owners, today announced its 2014 Board of Directors.

WIC offers monthly meetings with highly regarded speakers throughout the Bay Area. Members of the email community share everything from best practices, job leads, and technical assistance to professional recommendations and productivity tools. The organization provides other online benefits and services such as its highly rated webinars on-demand and value-based partnerships with companies like Apple Computer, Office Depot, and Armstrong & Associates insurance brokers.

"WIC is the go-to organization for Bay Area consultants who want to grow their businesses," said WIC's president, Kathie Sherman. "This is much more than a networking organization because WIC members are very collaborative. They share quality referrals, resources and information; work together on projects; and generously give of their experience and expertise."

The 2014 WIC Board of Directors consists of the following professionals, who bring years of experience to the organization.

President - Kathie Sherman returns as WIC's president for the second year. Previously she had served as WIC's vice president and director of membership. As president of TenFour Marketing, Kathie helps companies double responses in their direct marketing programs. Focused on increasing both response and conversion rates, tracking and measuring results, optimizing campaigns, and getting strong ROI for her customers, she works with companies of many sizes who want to make every marketing dollar count.

Executive Vice President of Operations - Jennifer Berkley Jackson returns for her third term as the executive vice president of operations. Jennifer has also served as WIC's treasurer and vice president of membership. The founder and owner of The Insight Advantage, Jennifer helps businesses integrate customer insight to make key business decisions in the face of emerging customer needs. She also teaches the Power of Marketing Research at the University of California at Santa Cruz Extension in Silicon Valley and is co-chair of the SF chapter of Qualitative Research Consultants Association (QRCA).

Vice President of Programs - Kathy Klotz-Guest is WIC's new vice president of programs. An improviser, storyteller, and marketer, Kathy is the founder of the marketing and communications firm, Keeping it Human. Kathy helps executives and teams tell their best stories in human-speak: a language that customers trust. She also runs the Jargonorrhea Live marketing podcast. Her clients have included Yahoo!, Autodesk, Cisco and United Way. Trained at ComedySportz and at BATS, Kathy still performs weekly with her stage "partners in crime." Kathy is a founding member of the Improvisational Comedy Upstarts (ICU).

Vice President of Finance / Treasurer - Joanna Nowak returns for the third year as vice president of finance. A principal at a boutique wealth management firm, MoneyWise Financial Advisors, Joanna specializes in working at the intersection of a science-based approach to investing and heart-centered approach to life planning, and managing wealth. Her work with women honors their core values and aspirations, and allows them to live their lives from a position of financial strength, abundance, and freedom.

Vice President of Membership and Strategic Audiences Director - Deborah Siegle continues as vice president of membership and director of the WIC Leaders' Network, a role she has held for six years. The principal of Strategic Marketing Solutions, Deb helps clients with strategic research, market and product development, technology industry analysis, and customer loyalty and experience projects. With more than 25 years of experience in her field, she quickly identifies core issues, developing actionable strategies and tactics that make a measurable difference to her clients. For the last five years, Deb has been a judge for the Edison Awards, honoring innovation and innovators.

Vice President of Marketing Communications / Corporate Secretary Beverley Bird returns for the second year as vice president of marketing communications. As founder of Blaze Communication, Beverley develops integrated marketing programs that "turn the dial" to achieve business results fast and put her B2B clients on the map. She specializes in the full range of technology marketing communications, social media, public relations and analyst relations.

Programs Director - Lisa LaMagna is the new programs director. Her firm, Lisa LaMagna + Associates, provides expert counsel and strategic programs for businesses and financial audiences. For companies that want to build, expand or protect their reputations, the firm delivers results with high-value customers, business and financial media, and professional investors. Lisa has personally counseled more than 50 CEOs and CFOs on critical communications and relationship-building issues.

Director of Educational Programs - Kristin Baier is the new director of online and workshop educational programs. The founder and creative director of Persuations eLearning, Kristin helps companies and individuals package their expertise for their customers, employees and partners. Leveraging more than 20 years' experience in Fortune 500 product, sales and partner marketing, she works with subject matter experts to clarify, capture and package the information that really matters. Her work includes sales demo guides and playbooks, on-demand courses, web videos, and live presentation materials.

Finance Director - Joanne Lehmkuhl is also returning in her role as finance director for the third consecutive year. The owner and founder of Virtual Ms Moneypenny, LLC, Joanne provides administrative support solutions to small business owners. She helps clients free up time to generate more profits by taking noncritical, but essential, tasks off their plate. Her specialties include marketing support, client relations, online research, business systems and resources, and publishing services.

Partnerships and Sponsorships Director - Sue Hay is returning as director of partnerships, a role she has held since 2011. As CEO of BeWhys Marketing Inc., Sue and her team help B2B companies develop and implement lead-generation marketing programs. BeWhys is focused on optimizing clients' lead-management process, increasing conversion rates, developing and reporting on Key Performance Indicators (KPIs), and consistently improving results on marketing spend. BeWhys has worked with a clients ranging from Apple Computer, Ariba, Callidus Cloud and Cisco Systems to

Membership Director - Danielle Terrazas returns as the director of membership. Danielle manages creative projects for clients ranging from small businesses to local municipalities, universities, private schools, and non-profits. With years of design expertise and marketing/business knowledge, Danielle blends the creative and the practical to make sure the client's message is always clear. Previously, Danielle was a designer for ChaseVP Printing, and owned and operated her own graphic design and printing studio.

Marketing and PR Director -  Kay Paumier serves as marketing and PR director for the third year. The founder and owner of Communications Plus, Kay has more than 25 years of experience in public relations and marketing communications. She helps B2B companies that are struggling to stand out in the crowd spread the word about their products and services, making them better known, more credible, and more profitable. Her services include media relations, publicity, writing, product launches, and website content.

Internet Director - Jeannie Shea continues as WIC's Internet director. The owner of Bay to Bay Technical Solutions, Jeannie has 20 years' experience in corporate and small business IT as a desktop and software support specialist, network administrator, and applications trainer. Bay to Bay Technical Solutions provides a wide range of IT services to consultants and small business owners. Through its telephone, remote-connection and in-person technical support, the company helps its clients manage their networks, computers, and mobile devices.

Satellites Director  - Wendy Wood is the new director of WIC's satellite groups. The president and creative director of Wendy Wood Design, Wendy helps marketing professionals visualize their business messages. With more than 18 years' experience with visual branding and corporate design, Wendy combines business sense, fresh perspective and expertise to bring creative ideas and valuable insight to any project. Her work includes establishing a visual branding look and feel, logo design and guidelines, tradeshow graphics and marketing collateral design.

Social Media Director - Amy Smith serves as WIC's new Social Media Director. As principal of Amy Smith Consulting, Amy specializes in marketing and public relations for technology companies, startups, and entrepreneurs. She is also a co-founder of Project Gado, a startup using a revolutionary scanning technology to digitize photos for small archives and individuals.

Administrative Secretary - Melissa Stacey returns to the WIC board as administrative secretary, having served as WIC's treasurer from 2008 to 2012. As the owner of Feeling Organized, Melissa specializes in organization for homes, offices and small businesses. She works with each client to create unique organizing systems that are geared toward their specific needs, lifestyles and/or work style. Melissa's expertise includes filing systems, operation manuals, paper management, closet spaces, offices and workflow. Melissa is the co-author of Get Organized Today.

About WIC
Women In Consulting (WIC) is a vibrant, diverse, and powerful community of consultants and small business owners working to build strong businesses. Founded in the San Francisco Bay Area in 1998, WIC provides its 300+ members and affiliates a forum to connect and share with like-minded professionals. Established as a nonprofit, collaborative community to foster successful businesses for its members, WIC sponsors programs and activities to help members network, improve their skills, and thrive even in a tumultuous economic climate, and also provides consulting leadership and support to the community at large.

For more information:

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessions, I wanted to share some of my observations on emerging trends. As cyber security serves as a fou...
The Internet of Everything is re-shaping technology trends–moving away from “request/response” architecture to an “always-on” Streaming Web where data is in constant motion and secure, reliable communication is an absolute necessity. As more and more THINGS go online, the challenges that developers will need to address will only increase exponentially. In his session at @ThingsExpo, Todd Greene, Founder & CEO of PubNub, exploreed the current state of IoT connectivity and review key trends and technology requirements that will drive the Internet of Things from hype to reality.
Continuous processes around the development and deployment of applications are both impacted by -- and a benefit to -- the Internet of Things trend. To help better understand the relationship between DevOps and a plethora of new end-devices and data please welcome Gary Gruver, consultant, author and a former IT executive who has led many large-scale IT transformation projects, and John Jeremiah, Technology Evangelist at Hewlett Packard Enterprise (HPE), on Twitter at @j_jeremiah. The discussion is moderated by me, Dana Gardner, Principal Analyst at Interarbor Solutions.
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound effect on the world, and what should we expect to see over the next couple of years.
With all the incredible momentum behind the Internet of Things (IoT) industry, it is easy to forget that not a single CEO wakes up and wonders if “my IoT is broken.” What they wonder is if they are making the right decisions to do all they can to increase revenue, decrease costs, and improve customer experience – effectively the same challenges they have always had in growing their business. The exciting thing about the IoT industry is now these decisions can be better, faster, and smarter. Now all corporate assets – people, objects, and spaces – can share information about themselves and thei...
PubNub has announced the release of BLOCKS, a set of customizable microservices that give developers a simple way to add code and deploy features for realtime apps.PubNub BLOCKS executes business logic directly on the data streaming through PubNub’s network without splitting it off to an intermediary server controlled by the customer. This revolutionary approach streamlines app development, reduces endpoint-to-endpoint latency, and allows apps to better leverage the enormous scalability of PubNub’s Data Stream Network.
I recently attended and was a speaker at the 4th International Internet of @ThingsExpo at the Santa Clara Convention Center. I also had the opportunity to attend this event last year and I wrote a blog from that show talking about how the “Enterprise Impact of IoT” was a key theme of last year’s show. I was curious to see if the same theme would still resonate 365 days later and what, if any, changes I would see in the content presented.
Apps and devices shouldn't stop working when there's limited or no network connectivity. Learn how to bring data stored in a cloud database to the edge of the network (and back again) whenever an Internet connection is available. In his session at 17th Cloud Expo, Ben Perlmutter, a Sales Engineer with IBM Cloudant, demonstrated techniques for replicating cloud databases with devices in order to build offline-first mobile or Internet of Things (IoT) apps that can provide a better, faster user experience, both offline and online. The focus of this talk was on IBM Cloudant, Apache CouchDB, and ...
Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem" in this scenario: microservice A (releases daily) depends on a couple of additions to backend B (re...
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true change and transformation possible.
There are over 120 breakout sessions in all, with Keynotes, General Sessions, and Power Panels adding to three days of incredibly rich presentations and content. Join @ThingsExpo conference chair Roger Strukhoff (@IoT2040), June 7-9, 2016 in New York City, for three days of intense 'Internet of Things' discussion and focus, including Big Data's indespensable role in IoT, Smart Grids and Industrial Internet of Things, Wearables and Consumer IoT, as well as (new) IoT's use in Vertical Markets.
Container technology is shaping the future of DevOps and it’s also changing the way organizations think about application development. With the rise of mobile applications in the enterprise, businesses are abandoning year-long development cycles and embracing technologies that enable rapid development and continuous deployment of apps. In his session at DevOps Summit, Kurt Collins, Developer Evangelist at, examined how Docker has evolved into a highly effective tool for application delivery by allowing increasingly popular Mobile Backend-as-a-Service (mBaaS) platforms to quickly crea...
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data shows "less than 10 percent of IoT developers are making enough to support a reasonably sized team....
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningful and actionable insights. In his session at @ThingsExpo, Paul Turner, Chief Marketing Officer at...
The cloud. Like a comic book superhero, there seems to be no problem it can’t fix or cost it can’t slash. Yet making the transition is not always easy and production environments are still largely on premise. Taking some practical and sensible steps to reduce risk can also help provide a basis for a successful cloud transition. A plethora of surveys from the likes of IDG and Gartner show that more than 70 percent of enterprises have deployed at least one or more cloud application or workload. Yet a closer inspection at the data reveals less than half of these cloud projects involve production...
Internet of @ThingsExpo, taking place June 7-9, 2016 at Javits Center, New York City and Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 18th International @CloudExpo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo New York Call for Papers is now open.
We all know that data growth is exploding and storage budgets are shrinking. Instead of showing you charts on about how much data there is, in his General Session at 17th Cloud Expo, Scott Cleland, Senior Director of Product Marketing at HGST, showed how to capture all of your data in one place. After you have your data under control, you can then analyze it in one place, saving time and resources.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York and Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound cha...
We are rapidly moving to a brave new world of interconnected smart homes, cars, offices and factories known as the Internet of Things (IoT). Sensors and monitoring devices will touch every part of our lives. Let's take a closer look at the Internet of Things. The Internet of Things is a worldwide network of objects and devices connected to the Internet. They are electronics, sensors, software and more. These objects connect to the Internet and can be controlled remotely via apps and programs. Because they can be accessed via the Internet, these devices create a tremendous opportunity to inte...