Welcome!

Microsoft Cloud Authors: Pat Romanski, Srinivasan Sundara Rajan, Glenn Rossman, Janakiram MSV, Steven Mandel

News Feed Item

KongZhong announces the WAR SAGA Brand, creating China's leading military online game platform

BEIJING, April 20, 2014 /PRNewswire/ -- KongZhong Corporation (KONG), a leading provider of digital entertainment services for consumers in the PRC, today has officially announced, the "WAR SAGA" brand, "the leading brand for online military games in China", at a press conference at the Wangzuo Film Production Base in Beijing. Attendees at the event included Leilei Wang, the Chairman and CEO of KongZhong, Victor Kislyi, the founder and CEO of Wargaming, Oleg Gotynyan, the development director of War of Warplanes, Jiayao Dong, the vice president of Phoenix TV and famous TV host of military programs, General Wenlong Du, a renowned Chinese military expert, Xiaosong Gao, a famous musician and military enthusiast, the management team of KongZhong and Wargaming as well as over a hundred key media organizations and hundreds of fans of War Saga games.

At the conference, KongZhong celebrated the 3-year anniversary of World of Tanks' successful operation in China with the event's guests. At the same time, KongZhong announced that World of Warplanes, the 2nd epic war title developed by Wargaming, will begin its next closed beta test on April 25th.  Unlike prior closed beta tests, accounts will not be wiped at the end of this test, enabling players who participate to carry their game play history into the upcoming open beta.  In addition, KongZhong announced that the first technical test for World of Warships is expected to be held sometime in the fourth quarter of 2014.  As the trilogy of war games from Wargaming are getting closer to be simultaneously available to Chinese players, KongZhong formally announced its "WAR SAGA" brand strategy, emphasizing the Company's leading position and provider of military online games to the China game market.

World of Tanks' 3-year anniversary
Since March 15th, 2011, World of Tanks had been commercially operated for 3 years and has become the most welcomed and top-tier military online game in China. At the end of 2013, global registered users of World of Tanks increased to 80 million with roughly half of that figure coming from China and global PCUs of over 1.28 million.  Over the course of its successful operation, World of Tanks has introduced 27 large-scale content updates, including version 0.6.7, which introduced the first Chinese tank "59" (of which 700k Chinese players are owners of this tank), version 0.8.3, which introduced the Chinese tank series, and the version 0.8.9, whose biggest feature "Germany WT-100 tank" has become one of the most popular tanks in the game to-date.

World of Tanks has also made great contributions to Chinese e-sports since its launch in China. At the end of 2013, World of Tank's e-sport tournaments in China had been held in over 100 cities with the support from over 100,000 fans. The annual prize amount for WoT tournaments was more than RMB 1.0 mn while the annual broadcast of the China finals aired over 500 hours of WoT tournaments with a the total audience of over 20.0 mn viewers. In addition, Chinese team achieved 2nd place at the WCG World of Tanks e-sport tournament.

World of Warplanes to go begin closed beta on Apr, 25th 2014
Also created by Wargaming, World of Warplanes was born in Kiev, Ukraine, a famous historical city during the World War II time period. At the event, Oleg Gotynyan, the development director of World of Warplane, provided a comprehensive introduction of World of Warplanes to the China market, including key game play and the overall development process and philosophy. 

World of Warplanes is a massively multiplayer online game dedicated to the golden era of military aviation. It supplements the legendary World of Tanks game as a new part of the Wargaming.net universe. Teams of 15 players each battle against each other in an unceasing confrontation for air supremacy, but each moment will be remembered for a long time. Flying the "steel birds" from biplanes of the 1930s up to the first jet planes of 1950s, millions of pilots around the world are proving their own superiority.  The game features simple controls with fast-paced combat (less than 5 minutes for a typical battle), which KongZhong believes will appeal to a different market than World of Tanks.  Moreover, players in China, similar to players overseas will enjoy access to a single unified account, which will allow players to have direct access to all of Wargaming's MMO titles in a single portal and a single game economy.

World of Warships' First Technical test in Q4, 2014
Additionally, it was revealed at the conference, that World of Warship's first technical test is now scheduled in China for sometime during the fourth quarter of 2014.  World of Warships is an MMO naval warfare action game dedicated to the naval clashes of the 20th century. The game was created by Lesta Studio, a St.Peterburg team under the leadership of Wargaming. It is the 3rd epic title of "WAR SAGA." In World of Warships, the battlefield will move from the air to the ocean, where the game will provide players numerous strategic opportunities for success in naval combat.  Like World of Warplanes, players in China, will enjoy access to a single unified account, which will allow players to have direct access to all of Wargaming's MMO titles in a single portal and a single game economy.

Revealed: the Leading Brand of Online Military Games Brand "WAR SAGA" in China
At the event, based on the "War Trilogy" (Tanks, Warplanes, and Warships), Wang Leilei, the Chairman and CEO of KongZhong, revealed the "WAR SAGA" brand which embodies the unification of Wargaming's titles and an inauguration ceremony of the "WAR SAGA" brand was led by Leilei Wang and Victor Kislyi.

KongZhong has accumulated a rich set of operating and marketing experience in the war game genre from operating World of Tanks since the beginning of 2011. Through these experiences, KongZhong is highly attuned to the requirements of online military game fans in China market as well as having accumulated a significant community of online military game fans onto the KongZhong game platform, to create competitive advantages in the China online game market.

Leilei Wang said, "World of Tanks is now the most successful military title in Chinese gaming market.  I would like to give thanks for the long-term support from Wargaming development team. Wargaming is one of the best creators of military games in the world and I believe this will ensure the quality and success of World of Warplanes' upcoming Chinese launch. KongZhong is Wargaming's most trustworthy partner and I hope that we can bring more military masterpieces to Chinese fans together in future under the WAR SAGA brand."

Victor Kislyi said, "Wargaming and KongZhong have formed into a unique, long-term partnership in the 3-years since our cooperation of World of Tanks. World of Tanks had made great success worldwide since its launch, which has created a stable foundation for the WAR SAGA brand. As the leading brand of online war games, WAR SAGA would achieve higher value than a stand along game and has further room to develop its market leading position in future via the official launch of World of Warplanes and World of Warships."

About KongZhong
KongZhong (KONG), listed in Nasdaq in 2004, is one of the leading providers of digital entertainment services for consumers in the PRC. We operate three main business units, namely WVAS, mobile games and Internet games. Within Internet games, KONG has the exclusive publishing rights for World of Tanks, World of Warplanes, World of Warships, Guild Wars 2 and other titles in mainland China. Since the acquisition of our proprietary smartphone game engine platform in 2011, KONG has expanded our smartphone game development team across 4 cities in China currently developing over 10 smartphone games across various genres, including MMORPG, RTS, military, and fantasy.

About Wargaming
Wargaming is an award-winning online game developer and publisher and one of the leaders in the free-to-play MMO market. Founded as a privately held company in 1998, Wargaming has shipped more than 15 titles and employs around 2,800 professionals across such key regions as North America, Europe, Russia, Asia and Australia.  Currently, Wargaming is focused on its team-based MMO war series dedicated to mid-20th century warfare that will include the company's flagship armored MMO World of Tanks, launched in April 2011 and currently boasting over 75 million players worldwide, the flight combat World of Warplanes that took off in November 2013 with over 4.5 million pilots, and the naval World of Warships, scheduled for release in 2014.

SOURCE KongZhong Corporation

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
If you’re responsible for an application that depends on the data or functionality of various IoT endpoints – either sensors or devices – your brand reputation depends on the security, reliability, and compliance of its many integrated parts. If your application fails to deliver the expected business results, your customers and partners won't care if that failure stems from the code you developed or from a component that you integrated. What can you do to ensure that the endpoints work as expect...
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, provided tips on how to be successful in large scale machine learning...
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
If you had a chance to enter on the ground level of the largest e-commerce market in the world – would you? China is the world’s most populated country with the second largest economy and the world’s fastest growing market. It is estimated that by 2018 the Chinese market will be reaching over $30 billion in gaming revenue alone. Admittedly for a foreign company, doing business in China can be challenging. Often changing laws, administrative regulations and the often inscrutable Chinese Interne...
Enterprise IT has been in the era of Hybrid Cloud for some time now. But it seems most conversations about Hybrid are focused on integrating AWS, Microsoft Azure, or Google ECM into existing on-premises systems. Where is all the Private Cloud? What do technology providers need to do to make their offerings more compelling? How should enterprise IT executives and buyers define their focus, needs, and roadmap, and communicate that clearly to the providers?
Complete Internet of Things (IoT) embedded device security is not just about the device but involves the entire product’s identity, data and control integrity, and services traversing the cloud. A device can no longer be looked at as an island; it is a part of a system. In fact, given the cross-domain interactions enabled by IoT it could be a part of many systems. Also, depending on where the device is deployed, for example, in the office building versus a factory floor or oil field, security ha...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management solutions, helping companies worldwide activate their data to drive more value and business insight and to transform moder...
The many IoT deployments around the world are busy integrating smart devices and sensors into their enterprise IT infrastructures. Yet all of this technology – and there are an amazing number of choices – is of no use without the software to gather, communicate, and analyze the new data flows. Without software, there is no IT. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will look at the protocols that communicate data and the emerging data analy...
Digital innovation is the next big wave of business transformation based on digital technologies of which IoT and Big Data are key components, For example: Business boundary innovation is a challenge to excavate third-party business value using IoT and BigData, like Nest Business structure innovation may propose re-building business structure from scratch, as Uber does in the taxicab industry The social model innovation is also a big challenge to the new social architecture with the design fr...
Fifty billion connected devices and still no winning protocols standards. HTTP, WebSockets, MQTT, and CoAP seem to be leading in the IoT protocol race at the moment but many more protocols are getting introduced on a regular basis. Each protocol has its pros and cons depending on the nature of the communications. Does there really need to be only one protocol to rule them all? Of course not. In his session at @ThingsExpo, Chris Matthieu, co-founder and CTO of Octoblu, walk you through how Oct...
Is your aging software platform suffering from technical debt while the market changes and demands new solutions at a faster clip? It’s a bold move, but you might consider walking away from your core platform and starting fresh. ReadyTalk did exactly that. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, will discuss why and how ReadyTalk diverted from healthy revenue and over a decade of audio conferencing product development to start an innovati...
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at EMC, will introduce a methodology for capturing, enriching and sharing data (and analytics) across the organizati...
There is little doubt that Big Data solutions will have an increasing role in the Enterprise IT mainstream over time. Big Data at Cloud Expo - to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA - has announced its Call for Papers is open. Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is...
IoT is fundamentally transforming the auto industry, turning the vehicle into a hub for connected services, including safety, infotainment and usage-based insurance. Auto manufacturers – and businesses across all verticals – have built an entire ecosystem around the Connected Car, creating new customer touch points and revenue streams. In his session at @ThingsExpo, Macario Namie, Head of IoT Strategy at Cisco Jasper, will share real-world examples of how IoT transforms the car from a static p...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2016 Silicon Valley. The 19th Cloud Expo and 6th @ThingsExpo will take place on November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Interne...
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Video experiences should be unique and exciting! But that doesn’t mean you need to patch all the pieces yourself. Users demand rich and engaging experiences and new ways to connect with you. But creating robust video applications at scale can be complicated, time-consuming and expensive. In his session at @ThingsExpo, Zohar Babin, Vice President of Platform, Ecosystem and Community at Kaltura, will discuss how VPaaS enables you to move fast, creating scalable video experiences that reach your...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
SYS-CON Events announced today that China Unicom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. China United Network Communications Group Co. Ltd ("China Unicom") was officially established in 2009 on the basis of the merger of former China Netcom and former China Unicom. China Unicom mainly operates a full range of telecommunications services including mobile broadband (GSM, WCDMA, LTE F...