Click here to close now.

Welcome!

Microsoft Cloud Authors: Liz McMillan, Elizabeth White, Pat Romanski, Jaynesh Shah, Carmen Gonzalez

News Feed Item

In TV We (Still) Trust: 73 Percent of Americans Cite Television as Their Preferred and Most Trusted News Source - Topping Online, Print and Social Media

New Research Highlights How Much American News Consumption, Subscriptions and Sharing Habits Have Changed in Today's Digital Age

WALTHAM, Mass. and SAN FRANCISCO, March 27, 2014 /PRNewswire/ -- InkHouse and GMI, a Lightspeed Research company, today issued the results of a study revealing trends in American news consumption, specifically highlighting consumer attitudes and behaviors around reading, sharing, subscribing, paying (or in many cases not paying at all) for news.

Photo - http://photos.prnewswire.com/prnh/20140327/NE91744-INFO 

"We live in a digital age that comes with a lot of hype around online and social media. And there should be – it's our future. But we wanted to cut through the hype to understand what is really happening when it comes to how Americans actually consume and share news today. We undertook this study to find out, and the results have important implications for communications professionals who are looking to reach their audiences through the media," said Beth Monaghan, co-founder and principal of InkHouse.

Key Trends in American News Consumption:

  • TV is the big winner. Almost three quarters of Americans (73 percent) prefer to get their news from television, which also ranks first among the most trusted news outlets. Social media (23 percent) is the fifth preferred news outlet, behind news websites (52 percent), print magazines and newspapers (36 percent) and even radio (25 percent).
  • Americans still read articles (a lot). More than half of Americans (60 percent) read or watch the news every day, at an average of three to 10 news stories a day. Despite vocal debates about the detriment of social media on our ability to focus, 45 percent of Americans still prefer to read an entire article to just the headlines.
  • No one wants to pay for online news. Eighty-six percent of respondents believe that mobile and online news should be free. Only 10 percent of Americans pay for an online news subscription, but more than half (56 percent) pay for a print subscription.
  • Americans prefer to share news via email, not social media. Email edged out social media as the preferred way to share articles (34 percent versus 29 percent).
  • Press releases are trusted. Of company-generated news, respondents report trusting press releases the most (33 percent).

The data also revealed some generational differences: 

  • Social media gaining traction. Forty-one percent of 18-34 year olds chose social media as their preferred news source, after television and news websites. 
  • Social media vs. email. Not surprisingly, younger people are more likely to share news on social media: 50 percent of those ages 18 to 24 and 45 percent of those ages 24 to 35, compared to only eight percent of those 55 or older.

According to Monaghan, "The good news is that social media has not ruined our attention spans yet – Americans prefer reading full articles to just headlines. Attracting that audience is an art though. Those with great stories that can blend humor, useful information and timing just right are winning the minute-by-minute battle for hearts, minds, and of course, eyeballs."

"GMI is in the business of helping organizations understand consumers' habits and preferences. Reading and sharing the news is an area of study that changes very quickly as new technologies become available, and we were happy to support InkHouse in this important endeavor to separate hype from reality," said Jeff McCarrick, vice president at GMI Lightspeed.

To read the full survey results – including fun and surprising facts about Buzzfeed, Reddit and people's Facebook sharing likes and dislikes – check out InkHouse's eBook here: http://inkhouse.com/downloads/watch_read_tweet.pdf

An infographic illustrating the findings can be viewed here: http://www.inkhouse.net/?p=6744

Methodology
These research findings are based on a survey fielded in the U.S. between January 10 and 14, 2014 asking 1,000 adults aged 18+ their habits and preferences for reading and sharing the news. The survey was completed through GMI's Global Test Market double opted in panelists who have registered to participate in online surveys.  Respondents who were invited to participate in this survey were representative of adults age 18+ on age within gender, income, and region. Differential sampling was done to account for response rate differences by demographics. Quotas were also set in the survey to reflect the demographic composition of adults 18+. 

About InkHouse
InkHouse Media + Marketing is a public relations and content marketing agency serving technology, consumer, energy, real estate and financial services organizations. InkHouse provides public relations and social content services such as infographics and videos that help clients connect with prospects, customers and influencers through unique story angles and social content campaigns. Located in Waltham, Mass., and San Francisco, Calif., InkHouse was founded in 2007 and has been named an Agency of the Year by both PR News and Bulldog Reporter. Visit www.inkhouse.com for more information. Follow us on Twitter at @InkHousePR.

About GMI Research
GMI empowers insights. From intelligent sampling to award-winning survey engagement software to sample management and custom reporting, GMI adds value at every stage of the research process.  With millions of deeply profiled double opt-in panelists across 40 proprietary panels throughout the Americas, Europe, the Middle East, and Asia Pacific, and with real-time respondent sourcing and advanced sample balancing capabilities, GMI offers a wide range of respondent access in a single, trusted partner. 

Along with a full suite of data collection services including specialty panels, custom panels and communities, mobile surveys, and observed digital behavior and ad tracking, GMI delivers the industry's most complete and highest-quality online research.  GMI is part of Lightspeed Research, the leading provider of technology-enabled solutions and online respondents for global market research.  For more information, visit www.gmi-mr.com and www.gmi-mrblog.com.

SOURCE Inkhouse

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
The true value of the Internet of Things (IoT) lies not just in the data, but through the services that protect the data, perform the analysis and present findings in a usable way. With many IoT elements rooted in traditional IT components, Big Data and IoT isn’t just a play for enterprise. In fact, the IoT presents SMBs with the prospect of launching entirely new activities and exploring innovative areas. CompTIA research identifies several areas where IoT is expected to have the greatest impact.
SYS-CON Events announced today that BMC will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. BMC delivers software solutions that help IT transform digital enterprises for the ultimate competitive business advantage. BMC has worked with thousands of leading companies to create and deliver powerful IT management services. From mainframe to cloud to mobile, BMC pairs high-speed digital innovation with robust IT industrialization – allowing customers to provide amazing user experiences with optimized IT per...
2015 predictions circa 1970: houses anticipate our needs and adapt, city infrastructure is citizen and situation aware, office buildings identify and preprocess you. Today smart buildings have no such collective conscience, no shared set of fundamental services to identify, predict and synchronize around us. LiveSpace and M2Mi are changing that. LiveSpace Smart Environment devices deliver over the M2Mi IoT Platform real time presence, awareness and intent analytics as a service to local connected devices. In her session at @ThingsExpo, Sarah Cooper, VP Business of Development at M2Mi, will d...
The Industrial Internet revolution is now underway, enabled by connected machines and billions of devices that communicate and collaborate. The massive amounts of Big Data requiring real-time analysis is flooding legacy IT systems and giving way to cloud environments that can handle the unpredictable workloads. Yet many barriers remain until we can fully realize the opportunities and benefits from the convergence of machines and devices with Big Data and the cloud, including interoperability, data security and privacy.
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In this session, James Kirkland, Red Hat's Chief Architect for the Internet of Things and Intelligent Systems, will describe how to revolutionize your architecture and...
We’re entering a new era of computing technology that many are calling the Internet of Things (IoT). Machine to machine, machine to infrastructure, machine to environment, the Internet of Everything, the Internet of Intelligent Things, intelligent systems – call it what you want, but it’s happening, and its potential is huge. IoT is comprised of smart machines interacting and communicating with other machines, objects, environments and infrastructures. As a result, huge volumes of data are being generated, and that data is being processed into useful actions that can “command and control” thi...
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, discussed single-value, geo-spatial, and log time series data. By focusing on enterprise applications and the data center, he will use OpenTSDB as an example t...
All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades. With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo, June 9-11, 2015, at the Javits Center in New York City. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be
We are reaching the end of the beginning with WebRTC, and real systems using this technology have begun to appear. One challenge that faces every WebRTC deployment (in some form or another) is identity management. For example, if you have an existing service – possibly built on a variety of different PaaS/SaaS offerings – and you want to add real-time communications you are faced with a challenge relating to user management, authentication, authorization, and validation. Service providers will want to use their existing identities, but these will have credentials already that are (hopefully) i...
SYS-CON Events announced today that MetraTech, now part of Ericsson, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Ericsson is the driving force behind the Networked Society- a world leader in communications infrastructure, software and services. Some 40% of the world’s mobile traffic runs through networks Ericsson has supplied, serving more than 2.5 billion subscribers.
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using the URL as a basic building block, we open this up and get the same resilience that the web enjoys.
Thanks to widespread Internet adoption and more than 10 billion connected devices around the world, companies became more excited than ever about the Internet of Things in 2014. Add in the hype around Google Glass and the Nest Thermostat, and nearly every business, including those from traditionally low-tech industries, wanted in. But despite the buzz, some very real business questions emerged – mainly, not if a device can be connected, or even when, but why? Why does connecting to the cloud create greater value for the user? Why do connected features improve the overall experience? And why do...
SYS-CON Events announced today that O'Reilly Media has been named “Media Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York City, NY. O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O'Reilly Media has been a chronicler and catalyst of cutting-edge development, homing in on the technology trends that really matter and spurring their adoption by amplifying "faint signals" from the alpha geeks who are creating the future. An active participa...
Imagine a world where targeting, attribution, and analytics are just as intrinsic to the physical world as they currently are to display advertising. Advances in technologies and changes in consumer behavior have opened the door to a whole new category of personalized marketing experience based on direct interactions with products. The products themselves now have a voice. What will they say? Who will control it? And what does it take for brands to win in this new world? In his session at @ThingsExpo, Zack Bennett, Vice President of Customer Success at EVRYTHNG, will answer these questions a...
The 4th International Internet of @ThingsExpo, co-located with the 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - announces that its Call for Papers is open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and assessments, including a decade of leading incident response and digital forensics. He is co-author of t...
The Internet of Things is a misnomer. That implies that everything is on the Internet, and that simply should not be - especially for things that are blurring the line between medical devices that stimulate like a pacemaker and quantified self-sensors like a pedometer or pulse tracker. The mesh of things that we manage must be segmented into zones of trust for sensing data, transmitting data, receiving command and control administrative changes, and peer-to-peer mesh messaging. In his session at @ThingsExpo, Ryan Bagnulo, Solution Architect / Software Engineer at SOA Software, focused on desi...
The multi-trillion economic opportunity around the "Internet of Things" (IoT) is emerging as the hottest topic for investors in 2015. As we connect the physical world with information technology, data from actions, processes and the environment can increase sales, improve efficiencies, automate daily activities and minimize risk. In his session at @ThingsExpo, Ed Maguire, Senior Analyst at CLSA Americas, will describe what is new and different about IoT, explore financial, technological and real-world impact across consumer and business use cases. Why now? Significant corporate and venture...
Today’s enterprise is being driven by disruptive competitive and human capital requirements to provide enterprise application access through not only desktops, but also mobile devices. To retrofit existing programs across all these devices using traditional programming methods is very costly and time consuming – often prohibitively so. In his session at @ThingsExpo, Jesse Shiah, CEO, President, and Co-Founder of AgilePoint Inc., discussed how you can create applications that run on all mobile devices as well as laptops and desktops using a visual drag-and-drop application – and eForms-buildi...
While great strides have been made relative to the video aspects of remote collaboration, audio technology has basically stagnated. Typically all audio is mixed to a single monaural stream and emanates from a single point, such as a speakerphone or a speaker associated with a video monitor. This leads to confusion and lack of understanding among participants especially regarding who is actually speaking. Spatial teleconferencing introduces the concept of acoustic spatial separation between conference participants in three dimensional space. This has been shown to significantly improve comprehe...