Welcome!

Microsoft Cloud Authors: Pat Romanski, Janakiram MSV, Jnan Dash, Andreas Grabner, Lori MacVittie

News Feed Item

Online Streaming Entertainment Providers Are Rapidly Building Brand Equity, According to the 2014 Harris Poll EquiTrend® Study

Netflix and Pandora experience significant increases in brand equity over the past two years, with Android and iPad showing similar trends in brand momentum

NEW YORK, March 12, 2014 /PRNewswire/ -- Brands associated with delivering the entertainment content we want, when we want, are rapidly increasing their brand equity, according to findings from the 2014 Harris Poll EquiTrend® (EQ). An examination of the 100 highest rated brands for 2014 shows brands that enable consumers to personalize their entertainment content and scheduling are growing their equity at a faster rate than brands in other categories.  Netflix increased at the fastest rate among the Top 100 measured brands over the last two years (2012 to 2014) and Pandora Internet Radio also showed impressive equity growth over the past two years, with the 4th-highest rate of equity growth among the Top 100 brands within that period. More than 1,500 brands were assessed across 170 categories this year – from automotive to department stores – on the Harris Poll EquiTrend Brand Equity Index, which is comprised of three key factors: Familiarity, Quality and Purchase Consideration. 

Findings from the 26th annual study show that not just streaming entertainment brands, but the devices and operating systems that enable them, are among those most aggressively accumulating equity over the last two years.  Android and Apple (both its iPads and its computers) are also among the top 10 brands experiencing aggressive equity increases.  Amazon once again holds the highest brand equity score in the study and retains its e-Retailer Brand of the Year distinction...and it is now heavily promoting its Amazon Instant Video and Prime Instant Video services.  

"Brand equity is not a measure that is typically subject to strong year-over-year vacillation; the growth curve is generally slow and steady," said Joan Sinopoli, Senior Vice President and Solutions Consultant at Nielsen Consumer Insights (formerly Harris Interactive).  "Netflix is a market disruptor: it addressed a consumer need for convenience and variety when it took on brick-and-mortar video stores.  Since then, the brand stumbled with its fee restructuring, took corrective action to restore consumer trust, and is taking advantage of the trend toward individualized entertainment.  It's now embarking on developing its own content, such as House of Cards."

"Something else these brands have in common is their ability to connect on a very deep level with the consumers they seek to attract," noted Sinopoli.  "They are all brands that consumers are passionate about—witness the continuing standoff between Android, which has become a strong brand all on its own, and the Apple products fueled by iOS; both the systems themselves and the products which run them inspire passion and debate among their followers.  Which system you choose becomes a reflection of who you are and how you see yourself."

So has America become so "wired" that it has lost its softer side?  EquiTrend results suggest not.  Multiple Hershey brands, including Hershey Kisses and Reese's Peanut Butter Cups, multiple M&M brands as well as Oreo cookies, occupy six out of the 10 top overall positions in the EquiTrend Brand Equity Index, and the classic Hershey's Milk Chocolate Candy Bar also acquired equity at an unusually fast pace over the last two years.  Are these odd bedfellows with the individual entertainment brands?  Not so, according to Sinopoli.  "After all," she notes, "you have to eat something while bingeing your favorite series."

2014 Harris Poll EquiTrend – Brands of the Year 
Harris Poll EquiTrend is an annual brand equity study that measures and compares the brand health of more than 1,500 unique brands across 170 categories. It evaluates consumers' engagement and offers a complete diagnostic of a brand's position within and outside of its industry.  Besides Brand Equity (comprised of Familiarity, Quality and Consideration), the study also provides subscribers with insight into various aspects of consumer engagement including Consumer Connection, Brand Momentum, Advocates/Saboteurs, Users/Non-Users and Co-Branding analysis.  Brands that rank highest in Equity receive the Harris Poll EquiTrend "Brand of the Year" award (2014 study rankings).

2014 Harris Poll EquiTrend Brands of the Year include:

Category

Award Category

2014 Brand of the Year

Automotive

Online Auto Shopping

Kelley Blue Book (KBB.com)

Automotive-Manufacturers

Full Line Automotive

Honda Vehicles

Automotive-Manufacturers

Luxury Automotive

Mercedes-Benz Vehicles

Automotive-Manufacturers

Motorcycle

Ducati Motorcycles

Automotive-Manufacturers

Recreation Vehicle

Airstream Recreational Vehicles

Automotive-Service Centers

Auto Service Center

Discount Tire

Automotive-Supplier

Car Audio

Bose In-Vehicle Audio

Automotive-Supplier

Tire

Michelin Tires

Category

Award Category

2014 Brand of the Year

Financial Services - Bank

National Bank

CHASE Bank

Financial Services - Bank

Super Regional Bank

PNC Bank

Financial Services - Insurance

Insurance-Life

USAA Financial Services

Financial Services - Insurance

Insurance-Property & Casualty

AAA Insurance

Financial Services - Investment

Discount Brokerage

Fidelity Investments Financial Services

Financial Services - Investment

Investment

The Vanguard Group

Financial Services - Payment Card

Payment Card

Visa

Financial Services - Tax

Tax Preparation

TurboTax

Category

Award Category

2014 Brand of the Year

Food/Beverage-Beer

Beer

Blue Moon Beer

Food/Beverage-Beer

Light Beer

Sam Adams Light

Food/Beverage-Candy

Chocolate Candy

Hershey's Milk Chocolate Candy Bars

Food/Beverage-Candy

Non-Chocolate Candy

Reese's Pieces Candy

Food/Beverage-Candy

Premium Chocolate

Ghirardelli Chocolate

Food/Beverage-Coffee

Coffee

Dunkin' Donuts Ground Coffee

Food/Beverage-Energy Drink

Energy Drink

Full Throttle Energy Drink

Food/Beverage-Fruit Drink

Fruit Flavored Drink

Kool-Aid

Food/Beverage-Fruit Drink

Fruit Juice

Bolthouse Farms Juice

Food/Beverage-Salty Snacks

Potato Chip

Lay's Chips

Food/Beverage-Salty Snacks

Pretzel

Snyder's of Hanover Pretzels

Food/Beverage-Salty Snacks

Tortilla Chip

Doritos Chips

Food/Beverage-Snacks

Popcorn

Orville Redenbacher's Popcorn

Food/Beverage-Soft Drink

Diet Soft Drink

Diet Coke

Food/Beverage-Soft Drink

Soft Drink

Coca-Cola

Food/Beverage-Tea

Hot Tea

Lipton Tea

Food/Beverage-Water

Bottled Water

Ice Mountain Bottled Water

Foods/Beverage

Cookie

Oreo Cookies

Foods/Beverage

Frozen Pizza

Jack's Frozen Pizza

Foods/Beverage

Ice Cream

Häagen Dazs Ice Cream

Foods/Beverage

Yogurt

Dannon Yogurt

Category

Award Category

2014 Brand of the Year

Health & Fitness

Health & Fitness Club

Life Time Fitness

Health & Fitness

Sun Screen

Neutrogena Suncare

Health & Fitness

Health Insurance

Blue Cross and Blue Shield

Health & Fitness

Health Information Website

MayoClinic.org

Category

Award Category

2014 Brand of the Year

Household

Household Cleaner

Lysol All Purpose Cleaner

Household

Paint

KILZ

Household

Power Tool

Craftsman Tools

Household

Vacuum Cleaner

Dyson Vacuum

Household

Window Covering

Hunter Douglas Blinds & Shades

Household

Online Job Search

Indeed.com

Household

Major Appliance

KitchenAid Appliances

Household

Single Serve Coffee Maker

Keurig Single Serve Coffee Maker

Household

Small Kitchen Appliance

KitchenAid Small Appliances

Household

Greeting Card

Hallmark Greeting Cards

Household

Cat Food

Hill's Science Diet Cat Food

Household

Dog Food

Blue Buffalo Dog Food

Household

Real Estate Agency

Berkshire Hathaway HomeServices Real
Estate

Household

Online Home Search

Homes.com

Category

Award Category

2014 Brand of the Year

Media

Video Streaming Subscription

Netflix

Media-Magazine

Women's Magazine

MORE Magazine

Media-News service

News Service

National Public Radio (NPR)

Media-Television

Factual Entertainment TV

H2 Television Network

Media-Television

General Entertainment TV

AMC Television Network (American Movie
Classics)

Media-Television

Kids' TV

PBS KIDS Television Network

Media-Television

Late Night Talk Show

The Daily Show with Jon Stewart

Media-Television

Music TV

GAC (Great American Country)

Media-Television

Pay Cable TV Network

HBO Television Network

Media-Television

Sports TV

ESPN Television Network

Media-Television

TV Network

PBS Television Network (Public Broadcasting
Service)

Media-Television

TV News

The Weather Channel

Category

Award Category

2014 Brand of the Year

Non-Profit Corporations

Animal Welfare Non-Profit

PetSmart Charities

Non-Profit Corporations

Disability Non-Profit

National Down Syndrome Society

Non-Profit Corporations

Environmental Non-Profit

The Nature Conservancy

Non-Profit Corporations

Health Non-Profit

St. Jude Children's Research Hospital

Non-Profit Corporations

International Aid Non-Profit

Doctors Without Borders/Medecins Sans
Frontieres (MSF)

Non-Profit Corporations

Social Services Non-Profit

Ronald McDonald House Charities

Non-Profit Corporations

Veterans Association Non-Profit

Wounded Warrior Project

Non-Profit Corporations

Youth Non-Profit

Girl Scouts of the USA

Category

Award Category

2014 Brand of the Year

Over-the-Counter Products

OTC Children's Pain Relief

Children's Advil

Over-the-Counter Products

OTC Cold / Allergy

Benadryl

Over-the-Counter Products

OTC Digestive Aid

TUMS

Over-the-Counter Products

OTC Fiber Supplement

Citrucel

Over-the-Counter Products

OTC Laxative

Peri-Colace

Over-the-Counter Products

OTC Pain Relief

Tylenol Pain Reliever

Over-the-Counter Products

OTC Sleep Aid

Advil PM

Category

Award Category

2014 Brand of the Year

Retail

Online Computer Retailer

Microsoft.com

Retail

Online Department Store

Kohls.com

Retail

Online Mass Merchandiser

Costco.com

Retail

Online Office Supplies

Staples.com

Retail

Gift Basket

Harry & David

Retail

Gasoline

Costco Gasoline

Retail

Convenience Store

Wawa Convenience Store

Retail

Department Store

Kohl's Department Stores

Retail

Discount Shoes Store

DSW Shoes

Retail

Hardware & Home Store

The Home Depot

Retail

Jeweler

Tiffany & Co.

Retail

Luxury Department Store

Nordstrom Department Store

Retail

Mass Merchandiser

Target Stores

Retail

Office Supply Store

Staples Stores

Retail

Off-Price Retailer

Ross Stores

Retail

Pharmacy

CVS Pharmacy

Retail

Sporting Goods Store

Cabela's

Retail

Value Store

Dollar Tree

Retail

Warehouse Club

Costco

Retail

E-Retailer

Amazon.com

Retail Store-Grocery

Midwest Region Grocery Store

Hy-Vee

Retail Store-Grocery

Northeast Region Grocery Store

Wegmans

Retail Store-Grocery

South Region Grocery Store

Publix

Retail Store-Grocery

West Region Grocery Store

Costco (Groceries)

Apparel/Accessories

Sporting Apparel

Nike Sports Apparel

Apparel/Accessories

Running Shoe

Merrell Running Shoes

Apparel/Accessories

Outdoor Wear

Columbia Outdoor Wear

Category

Award Category

2014 Brand of the Year

Tech

Gaming Console

Microsoft Xbox 360

Tech

Video Game Series

Super Mario Video Games

Tech

Computer Manufacturer

Apple Computers

Tech

Printing & Imaging

HP Printing & Imaging

Tech

Tablet Computer

Apple iPad Series Tablet

Tech

Consumer Electronics

Samsung Home Electronics

Tech

Digital Camera

Canon Digital Camera

Category

Award Category

2014 Brand of the Year

Telecommunications

Mobile Network

Verizon Mobile Network

Telecommunications

Mobile Phone

Apple iPhone

Telecommunications

Pre-Paid Mobile Carrier

Verizon Wireless (no contract wireless
service)

Category

Award Category

2014 Brand of the Year

Travel/Entertainment

Online Travel Service

Expedia.com

Travel/Entertainment-Airlines

Full Service Airline

Alaska/Horizon Airlines

Travel/Entertainment-Airlines

Value Airline

Southwest Airlines

Travel/Entertainment-Casinos

Las Vegas Casino

The Venetian Casino, Las Vegas

Travel/Entertainment-Cruise Line

Cruise Line

Disney Cruise Line

Travel/Entertainment-Hotels

Economy Hotel

Americas Best Value Inn

Travel/Entertainment-Hotels

Extended Stay Hotel

Homewood Suites by Hilton

Travel/Entertainment-Hotels

Full Service Hotel

Marriott Hotels

Travel/Entertainment-Hotels

Luxury Hotel

Omni Hotels & Resorts

Travel/Entertainment-Hotels

Mid-Market Hotel

Hampton Inn & Suites

Travel/Entertainment-Movie Theaters

Movie Theater

Regal Cinemas

Travel/Entertainment-Restaurants

Burger Restaurant

Dairy Queen

Travel/Entertainment-Restaurants

Casual Dining Restaurant

IHOP (International House of Pancakes)

Travel/Entertainment-Restaurants

Chicken Restaurant

Chick-fil-A

Travel/Entertainment-Restaurants

Coffee & Quick Service
Restaurant

Dunkin' Donuts Stores

Travel/Entertainment-Restaurants

Fast Casual Mexican Restaurant

Chipotle Mexican Grill

Travel/Entertainment-Restaurants

Italian Dining Restaurant

Maggiano's Little Italy Restaurant

Travel/Entertainment-Restaurants

Pizza Chain

Pizza Hut

Travel/Entertainment-Restaurants

Sandwich Shop

Subway

Travel/Entertainment-Sports

Sports League

NFL (National Football League)

Harris Poll EquiTrend® Methodology
A sample of 41,806 U.S. consumers ages 15 and over were surveyed online from January 3 through January 31, 2014 and the survey took an average of 30 minutes to complete. The total number of brands rated was 1,531. Each respondent was asked to rate a total of 40 randomly selected brands. Each brand received approximately 1,000 ratings. Data were weighted to be representative of the entire U.S. population of consumers ages 15 and over based on age by sex, education, race/ethnicity, region, income, and data from respondents ages 18 and over were also weighted for their propensity to be online. Respondents for this survey were selected from among those who have agreed to participate in Harris Poll surveys. The data have been weighted to reflect the composition of the adult population. Because the sample is based on those who agreed to participate in our panel, no estimates of theoretical sampling error can be calculated.

The Brand Equity Index is the keystone to the EquiTrend program, providing an understanding of a brand's overall strength. A brand's Equity is determined by a calculation of Familiarity, Quality and Purchase Consideration. Brand of the Year is determined by a simple ranking of brands.

These statements conform to the principles of disclosure of the National Council on Public Polls.

Harris Poll EquiTrend® study results disclosed in this release may not be used for advertising, marketing or promotional purposes without the prior written consent of Harris Poll.

Product and brand names are trademarks or registered trademarks of their respective owners.

About Nielsen & The Harris Poll  
On February 3, 2014, Nielsen acquired Harris Interactive and The Harris Poll.  Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com.

Press Contact:
Corporate Communications
The Harris Poll
212-539-9600
Press.TheHarrisPoll@Nielsen.com 

SOURCE Harris Interactive

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
WebRTC defines no default signaling protocol, causing fragmentation between WebRTC silos. SIP and XMPP provide possibilities, but come with considerable complexity and are not designed for use in a web environment. In his session at @ThingsExpo, Matthew Hodgson, technical co-founder of the Matrix.org, discussed how Matrix is a new non-profit Open Source Project that defines both a new HTTP-based standard for VoIP & IM signaling and provides reference implementations.
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound e...
We all know that data growth is exploding and storage budgets are shrinking. Instead of showing you charts on about how much data there is, in his General Session at 17th Cloud Expo, Scott Cleland, Senior Director of Product Marketing at HGST, showed how to capture all of your data in one place. After you have your data under control, you can then analyze it in one place, saving time and resources.
910Telecom exhibited at the 19th International Cloud Expo, which took place at the Santa Clara Convention Center in Santa Clara, CA, in November 2016. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and exchanges.
SYS-CON Events announced today that Linux Academy, the foremost online Linux and cloud training platform and community, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Linux Academy was founded on the belief that providing high-quality, in-depth training should be available at an affordable price. Industry leaders in quality training, provided services, and student certification passes, its goal is to c...
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
The IoT industry is now at a crossroads, between the fast-paced innovation of technologies and the pending mass adoption by global enterprises. The complexity of combining rapidly evolving technologies and the need to establish practices for market acceleration pose a strong challenge to global enterprises as well as IoT vendors. In his session at @ThingsExpo, Clark Smith, senior product manager for Numerex, discussed how Numerex, as an experienced, established IoT provider, has embraced a new m...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
SYS-CON Events announced today that CA Technologies has been named "Platinum Sponsor" of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, New York, and 21st International Cloud Expo, which will take place in November in Silicon Valley, California.
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningf...
With billions of sensors deployed worldwide, the amount of machine-generated data will soon exceed what our networks can handle. But consumers and businesses will expect seamless experiences and real-time responsiveness. What does this mean for IoT devices and the infrastructure that supports them? More of the data will need to be handled at - or closer to - the devices themselves.
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, discussed the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports.
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @CloudExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.
In 2014, Amazon announced a new form of compute called Lambda. We didn't know it at the time, but this represented a fundamental shift in what we expect from cloud computing. Now, all of the major cloud computing vendors want to take part in this disruptive technology. In his session at 20th Cloud Expo, John Jelinek IV, a web developer at Linux Academy, will discuss why major players like AWS, Microsoft Azure, IBM Bluemix, and Google Cloud Platform are all trying to sidestep VMs and containers...
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
In his session at @ThingsExpo, Sudarshan Krishnamurthi, a Senior Manager, Business Strategy, at Cisco Systems, will discuss how IT and operational technology (OT) work together, as opposed to being in separate siloes as once was traditional. Attendees will learn how to fully leverage the power of IoT in their organization by bringing the two sides together and bridging the communication gap. He will also look at what good leadership must entail in order to accomplish this, and how IT managers ca...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...