Welcome!

Microsoft Cloud Authors: David H Deans, Yeshim Deniz, Janakiram MSV, Andreas Grabner, Stackify Blog

News Feed Item

Over 1,000 Digital Marketing Executives Gather in Palm Desert for the 2014 IAB Annual Leadership Meeting

Today marks the opening of the Interactive Advertising Bureau’s (IAB) 2014 Annual Leadership Meeting, which has brought together more than 1,000 digital advertising leaders at the JW Marriott Desert Springs Resort & Spa in Palm Desert, CA, to address the year’s theme: “Marketing 2020: The Digital Agenda.” Sold out for the seventh year in a row, with the biggest attendance in the event’s history, the conference features a prestigious lineup of speakers who will discuss and debate issues related to the constantly shifting nature of the digital advertising industry – all with the goal of building a profitable future for marketing and media.

"This year's Annual Leadership Meeting is focused on removing the roadblocks that prevent digital media from reaching their full potential," said Randall Rothenberg, President and CEO, IAB. "We'll be tackling the biggest issues we face: fraudulent traffic, consumer privacy, data security, IP theft, mobile monetization, measurement standardization and much more. This three-day meeting gives us the chance to address these topics, learning from both speakers on-stage and from each other in dynamic Town Hall sessions. We take these conversations seriously because at some point soon digital media will be the largest advertising segment in the U.S., and our businesses will be dependent on interactive to drive new revenue and opportunity."

Nick D’Aloisio, founder of Summly, a next-generation newsfeed app, will give the opening keynote presentation on Sunday, February 9. Summly was acquired by Yahoo! last year, and D’Aloisio currently serves as a member of the Yahoo! mobile engineering team, helping to re-imagining the company’s core experiences for mobile and tablets. In addition to D’Aloisio, numerous industry luminaries and thought leaders will be featured on the conference mainstage, including:

  • Neil Ashe, President & Chief Executive Officer, Global eCommerce, Walmart, with Stephen Quinn, Executive Vice President and Chief Marketing Officer, Walmart
  • Spencer Baim, Chief Strategic Officer, VICE Media
  • Brian Boland, Vice President, Ad Products, Monetization and Atlas, Facebook
  • Andrew Creighton, President, VICE Media
  • Dr. Jeff Eisenach, Senior Vice President, Global Energy, Environment and Network Industries Practice, NERA
  • Dan Greenberg, Chief Executive Officer & Co-Founder, Sharethrough
  • Jack Haber, Vice President, Global Advertising & Digital, CP Colgate-Palmolive Company
  • Darren Herman, Vice President, Content Services, Mozilla
  • Terence Kawaja, Founder & Chief Executive Officer, LUMA Partners
  • Meredith Levien, Executive Vice President of Advertising, The New York Times Co.
  • Ann Lewnes, Senior Vice President & Chief Marketing Officer, Adobe Systems Incorporated
  • Bob Liodice, President and Chief Executive Officer, Association of National Advertisers
  • Lou Mastria, Managing Director, Digital Advertising Alliance
  • Neal Mohan, Vice President, Display Advertising, Google
  • Jamie Moldafsky, Chief Marketing Officer, Wells Fargo
  • Mike Perlis, President and Chief Executive Officer, Forbes Media
  • Tom Phillips, Chief Executive Officer, Dstillery
  • Guy Phillipson, Chief Executive Officer, IAB UK
  • Bob Pittman, Chairman & Chief Executive Officer, Clear Channel

Other digital marketing influencers will also speak and lead discussions at the event:

  • Kristi Argyilan, President, MAGNA Global North America, Mediabrands
  • John Battelle, Executive Chair, sovrn Holdings Inc. & Founder, Federated Media
  • David Cohen, Chief Investment Officer, UM & President Global Partnerships, MAGNA Global
  • James Deaker, Vice President, Revenue Management, Privacy and Policy, Yahoo
  • Quentin George, Co-Founder & Principal, \UNBOUND\
  • Gabe Gottlieb, Co-Founder and Chief Executive Officer, Adomic
  • Mark Howard, Chief Revenue Officer, Forbes Media
  • Jane Schachtel, Global Head of Technology & Telecom Strategy, Facebook
  • Cary Tilds, Chief Innovation Officer, GroupM

The IAB will post highlight videos from the event’s presentations for those who are unable to attend. For more information, visit iab.net/alm.

About the IAB

The Interactive Advertising Bureau (IAB) is comprised of more than 600 leading media and technology companies that are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit iab.net.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
IoT is at the core or many Digital Transformation initiatives with the goal of re-inventing a company's business model. We all agree that collecting relevant IoT data will result in massive amounts of data needing to be stored. However, with the rapid development of IoT devices and ongoing business model transformation, we are not able to predict the volume and growth of IoT data. And with the lack of IoT history, traditional methods of IT and infrastructure planning based on the past do not app...
Internet-of-Things discussions can end up either going down the consumer gadget rabbit hole or focused on the sort of data logging that industrial manufacturers have been doing forever. However, in fact, companies today are already using IoT data both to optimize their operational technology and to improve the experience of customer interactions in novel ways. In his session at @ThingsExpo, Gordon Haff, Red Hat Technology Evangelist, shared examples from a wide range of industries – including en...
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. Jack Norris reviews best practices to show how companies develop, deploy, and dynamically update these applications and how this data-first...
Intelligent Automation is now one of the key business imperatives for CIOs and CISOs impacting all areas of business today. In his session at 21st Cloud Expo, Brian Boeggeman, VP Alliances & Partnerships at Ayehu, will talk about how business value is created and delivered through intelligent automation to today’s enterprises. The open ecosystem platform approach toward Intelligent Automation that Ayehu delivers to the market is core to enabling the creation of the self-driving enterprise.
Consumers increasingly expect their electronic "things" to be connected to smart phones, tablets and the Internet. When that thing happens to be a medical device, the risks and benefits of connectivity must be carefully weighed. Once the decision is made that connecting the device is beneficial, medical device manufacturers must design their products to maintain patient safety and prevent compromised personal health information in the face of cybersecurity threats. In his session at @ThingsExpo...
"We're a cybersecurity firm that specializes in engineering security solutions both at the software and hardware level. Security cannot be an after-the-fact afterthought, which is what it's become," stated Richard Blech, Chief Executive Officer at Secure Channels, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Grape Up will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct. 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company specializing in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market across the U.S. and Europe, Grape Up works with a variety of customers from emergi...
Detecting internal user threats in the Big Data eco-system is challenging and cumbersome. Many organizations monitor internal usage of the Big Data eco-system using a set of alerts. This is not a scalable process given the increase in the number of alerts with the accelerating growth in data volume and user base. Organizations are increasingly leveraging machine learning to monitor only those data elements that are sensitive and critical, autonomously establish monitoring policies, and to detect...
SYS-CON Events announced today that Massive Networks will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Massive Networks mission is simple. To help your business operate seamlessly with fast, reliable, and secure internet and network solutions. Improve your customer's experience with outstanding connections to your cloud.
Everything run by electricity will eventually be connected to the Internet. Get ahead of the Internet of Things revolution and join Akvelon expert and IoT industry leader, Sergey Grebnov, in his session at @ThingsExpo, for an educational dive into the world of managing your home, workplace and all the devices they contain with the power of machine-based AI and intelligent Bot services for a completely streamlined experience.
Because IoT devices are deployed in mission-critical environments more than ever before, it’s increasingly imperative they be truly smart. IoT sensors simply stockpiling data isn’t useful. IoT must be artificially and naturally intelligent in order to provide more value In his session at @ThingsExpo, John Crupi, Vice President and Engineering System Architect at Greenwave Systems, will discuss how IoT artificial intelligence (AI) can be carried out via edge analytics and machine learning techn...
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, will examine the regulations and provide insight on how it affects technology, challenges the established rules and will usher in new levels of diligence a...
In the enterprise today, connected IoT devices are everywhere – both inside and outside corporate environments. The need to identify, manage, control and secure a quickly growing web of connections and outside devices is making the already challenging task of security even more important, and onerous. In his session at @ThingsExpo, Rich Boyer, CISO and Chief Architect for Security at NTT i3, discussed new ways of thinking and the approaches needed to address the emerging challenges of security i...
SYS-CON Events announced today that Datera, that offers a radically new data management architecture, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datera is transforming the traditional datacenter model through modern cloud simplicity. The technology industry is at another major inflection point. The rise of mobile, the Internet of Things, data storage and Big...
An increasing number of companies are creating products that combine data with analytical capabilities. Running interactive queries on Big Data requires complex architectures to store and query data effectively, typically involving data streams, an choosing efficient file format/database and multiple independent systems that are tied together through custom-engineered pipelines. In his session at @BigDataExpo at @ThingsExpo, Tomer Levi, a senior software engineer at Intel’s Advanced Analytics ...
SYS-CON Events announced today that Datera will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datera offers a radically new approach to data management, where innovative software makes data infrastructure invisible, elastic and able to perform at the highest level. It eliminates hardware lock-in and gives IT organizations the choice to source x86 server nodes, with business model option...
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, Cloud Expo and @ThingsExpo are two of the most important technology events of the year. Since its launch over eight years ago, Cloud Expo and @ThingsExpo have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, I provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading the...
SYS-CON Events announced today that CA Technologies has been named "Platinum Sponsor" of SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business - from apparel to energy - is being rewritten by software. From planning to development to management to security, CA creates software that fuels transformation for companies in the applic...
SYS-CON Events announced today that GrapeUp, the leading provider of rapid product development at the speed of business, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company, specialized in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market acr...
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...