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Microsoft Cloud Authors: Greg O'Connor, Wesley Coelho, Elizabeth White, Adine Deford, the Editor

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Hipcricket Strengthens Sales Force With New Senior Hires and Promotions

New Executive Positions to Lead Further Adoption of Hipcricket's Industry Leading Mobile Advertising and Marketing Solutions Across Major U.S. Markets

BELLEVUE, WA -- (Marketwired) -- 02/06/14 -- Hipcricket®, Inc. (OTCBB: HIPP) (OTCQB: HIPP), the leader in mobile engagement and analytics, has bolstered its senior sales staff to take advantage of the company's expanding business pipeline and to better serve the growing needs of its major-brand customers.

The company has created two new national senior sales positions, appointing Phil Miano as senior vice president eastern U.S. sales and promoting Matt Nelson to vice president of western U.S. sales. The company also promoted John Green to vice president of sales.

The appointment of these seasoned sales leaders follows other recent hires that expanded Hipcricket's sales presence in New York City, San Francisco, Detroit and Boston. The company recently reported a record level of fiscal third quarter bookings (the dollar value of contracts signed during the quarter), up 51% over the fiscal third quarter of 2013.

"These three highly experienced and dynamic sales professionals are deeply in-tune with the mobile market, particularly how Hipcricket's unique value proposition relates to our clients," said Hipcricket COO, Doug Stovall. "Their appointments highlight our growing mobile advertising capabilities and they will help us to more effectively leverage the tremendous revenue-generating potential of our industry-leading AD LIFE mobile engagement platform."

Since 1998, Miano has extensively engaged in all aspects of digital and mobile sales, including leading the launch of mobile advertising at AOL. As AOL's national sales director, he oversaw the strategic and tactical aspects of mobile advertising for more than 30 AOL mobile brands, including MapQuest, TMZ, Shoutcast and Fanhouse. He was responsible for a number of industry "firsts," including the Advertising.com iPhone network, expandable "plays everywhere" mobile rich media and early-stage behavioral targeting on the mobile device. Before AOL, Miano was Microsoft's first U.S. hire to lead its global mobile advertising efforts. More recently, he was senior vice president of network development and demand sales at Collider Media, a startup focused on user level mobile targeting, which was acquired in June 2012 by Videology.

Nelson, who has led Hipcricket's west coast sales efforts since 2010, has a 15-year proven track record in digital and mobile sales. He was previously sales manager of west coast advertising for the Weather Channel, where he established key relations with Microsoft, Visa and Clorox. Prior to Hipcricket, Nelson managed a number of major brands at NAVTEQ, including Best Western, Shell and Wells Fargo, delivering advertising into in-car GPS, personal navigation devices (PND) and mobile mapping applications.

Since joining Hipcricket in 2012, Green has excelled with marquee Hipcricket Fortune 100 brands. Prior to Hipcricket, he worked in Chicago's broadcast and cable industry with leading organizations such as CBS and Comcast, where he led highly successful advertising sales campaigns. To date, Green has sold more than $200 million in advertising through digital sites, cable and broadcast TV.

About Hipcricket, Inc.
Hipcricket, Inc. (OTCBB: HIPP) & (OTCQB: HIPP) provides a unified mobile engagement platform that drives awareness, sales and loyalty. The AD LIFE® platform has been used by internationally recognized brands and agencies to power over 400,000 campaigns across SMS, 2D/QR codes, mobile websites, advertising networks, social media and branded apps. Hipcricket, Inc. is headquartered in Bellevue, Wash. For additional Hipcricket news and information, please visit www.hipcricket.com or text "NEWS" to 24474.

Hipcricket®, Augme Technologies™, Augme®, AD LIFE®, BOOMBOX®, AD SERVE® and the Hipcricket and Augme logo are trademarks of Hipcricket, Inc. All rights reserved. 2009-14.

Forward-Looking Statements
This press release contains forward-looking statements regarding future events and our future financial performance. All statements other than present and historical facts contained in this release, including any statements regarding our plans for future operations, anticipated future financial position, anticipated results of operations, financing plans, business strategy, competitive position, opportunities for growth and industry trends, are forward-looking statements. All forward-looking statements involve risks, uncertainties and contingencies, many of which are beyond our control. Our actual results, performance, or achievements may differ materially from those projected or assumed in any of the forward-looking statements. Factors that could cause actual results to differ materially from the forward-looking statements include, among others: overall economic and business conditions; the demand for our products and services; competitive factors in our industry; the emergence of new technologies; our cash position; the availability of funding sources; the strength of our intellectual property portfolio; and changes in government regulations in our industry. A more detailed discussion of these factors is set forth in our annual report on Form 10-K for the year ended February 28, 2013 and other reports filed with the U.S. Securities and Exchange Commission. The Company does not intend, and undertakes no duty, to update any forward-looking statement to reflect future events or circumstances.

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