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Top 20 Mobile Health (mHealth) Companies 2014

NEW YORK, Feb. 5, 2014 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Top 20 Mobile Health (mHealth) Companies 2014

Leading Competitors in eHealth, Telemedicine & Health informatics

Report Details

The potential benefits of mobile health (mHealth) solutions range from improving healthcare system processes, from appointment booking software to the retrieval of crucial data, to patients being able to manage chronic conditions better with the help of mHealth apps on their mobile devices. Mobile communications can also transform how subscribers who live in remote or rural areas access health advice and how patients in these areas communicate with their health care practitioners.

The mHealth ecosystem is still largely undefined as the industry is in its infancy. The mobile healthcare market is broadly categorized into connected medical device and healthcare applications. The sector also includes mobile operators who are set to reap significant revenues from increased data consumption.

Healthcare practitioners will find workloads decreased and greater efficiency in treatments. Software and app developers will gain wide revenue streams from the creation of popular apps or solutions either through consumer purchase or subsidised purchase by health insurance companies. As a result, visiongain has determined that the 20 leading companies in the global mobile health market (including mobille operators) will account for $2.84bn of annual market revenue and the market dynamics are indicative of a highly fragmented sector ripe for new market entrants.

Why you should buy the Top 20 Mobile Health (mHealth) Companies 2014: Leading Competitors in eHealth, Telemedicine & Health informatics Report

Who are the leading players in the mobile health market? Visiongain's comprehensive analysis contains highly quantitative content delivering solid conclusions benefiting your analysis and illustrates new opportunities and potential revenue streams helping you to remain competitive. This definitive report will benefit your decision making and help to direct your future business strategy.

Avoid falling behind your competitors, missing critical business opportunities or losing industry influence. The report also assesses technologies, competitive forces and expected product pipeline developments. Read on to discover the prospects for the mobile health sector and find out what its future market prospects are.

We guarantee that you will receive the following key information which will benefit you in the following way

• View global leading 20 mobile health (mHealth) companies and analysis for 2013 to keep your knowledge ahead of your competition and ensure you exploit key business opportunities
- The report provides detailed market shares along with estimated revenues for leading mHealth companies.
- You will also discover original critical analysis, revealing insight into commercial developments, drivers and restraints allowing you to more effectively compete in the market.
• Why struggle to find key market data? Why miss crucial information? Our comprehensive report provides instant market insight
- Our 188 page report provides 83 tables, charts, and graphs. Let our analysts guide you with a thorough assessment of the leading players in the mHealth market.
- This analysis will achieve quicker, easier understanding. Also you will gain from our analyst's industry expertise allowing you to demonstrate your authority on the mHealth sector
• Understand what thought leaders are thinking. Leaders hold critical knowledge. Be part of this.
- By reading the exclusive expert interviews contained in the report you will keep up to speed with what is really happening in the industry. Don't' fall behind. You will gain a thorough knowledge on the mHealth sector finding strategic advantages for your work and will learn how your organisation can benefit.
- Read the full transcripts of exclusive expert opinion interviews from leading industry specialists informing your understanding and allowing you to assess prospects for investments and sales
- Qualcomm Life
- Epocrates
- Motion Computing
- Telcare
• Discover sales predictions for the key parameters of the global mHealth Market for 2013
- What are the secrets of the mHealth industry's progress? How will these markets expand? Which verticals will generate the most revenue? Use our forecasts and expert insight to grow your business and give you more industry influence. Find where you can gain and how your organisation can succeed. Avoid falling behind. You will discover the following forecasts:
- Global mHealth Revenue Forecast 2013-2018
- Global mHealth Revenue Forecast by Ecosystem Member Shares
- Global mHealth Revenues by Services Shares 2013-2018
- Regional mHealth Market Forecasts 2013-2018
• Identify who the leading companies are in the mHealth industry
- Our report reveals the technologies and companies which hold the greatest potential. In particular, exploring and analyzing the activities of these companies: See where the expected gains will be. Prospects for advances in the mHealth industry are strong, and from 2014 it holds many opportunities for revenue growth. View visiongain's assessment of the prospects for established competitors, rising companies, and new market entrants. Our work explains that potential, helping you stay ahead. Gain a thorough understanding of the competitive landscape with profiles of 20 leading mHealth companies examining their market share, mHealth revenues, positioning, capabilities, product portfolios, R&D activity, services, focus, strategies, M&A activity, and future outlook.
- AT&T
- athenahealth
- Apple
- Vodafone
- Epocrates
- CardioNet
- Jawbone
- Nike
- Fitbit
- Motion Computing
- Voxiva
- AgaMatrix
- Qualcomm Life
- Airstrip Technologies
- Withings
- Sotera Wireless
- Telcare
- AliveCor
- Diversinet
- iHealth Labs

Discover Information found nowhere else in this independent assessment of the leading players in the mHealth market

The Top 20 Mobile Health (mHealth) Companies 2014: Leading Competitors in eHealth, Telemedicine & Health informatics report provides impartial analysis of leading players in the mHealth market. With the independent business intelligence found only in our work, you will discover where the prospects are for profit. In particular, our new research provides you with key strategic advantages: Our informed forecasts, independent and objective analysis, exclusive interviews and revealing company profiles will provide you with that necessary edge, allowing you to gain ground over your competitors.

With this report you are less likely to fall behind in knowledge or miss crucial business opportunities. You will save time and receive recognition for your market insight. See how this report could benefit and enhance your research, analysis, company presentations and ultimately your individual business decisions and your company's prospects.

What makes this report unique?

Visiongain consulted widely with leading industry experts and full transcripts from these exclusive interviews with Epocrates, Telcare, Motion Computing and Qualcomm Life are included in the report. Visiongain's research methodology involves an exclusive blend of primary and secondary sources providing informed analysis. This methodology allows insight into the key drivers and restraints behind market dynamics and competitive developments. The report therefore presents an ideal balance of qualitative analysis combined with extensive quantitative data.

How the Top 20 Mobile Health (mHealth) Companies 2014: Leading Competitors in eHealth, Telemedicine & Health informatics report can benefit you

Visiongain's report is for anyone requiring a competitive analysis of the mobile health market. You will discover market share and revenue forecasts, technological trends, predictions and expert opinion providing you with independent analysis derived from our extensive primary and secondary research. Only by purchasing this report will you receive this critical business intelligence revealing where revenue growth is likely and where the lucrative potential market prospects are. Don't miss this key opportunity to gain a competitive advantage.
1. Executive Summary

1.1 Mobile Communications to Transform Healthcare
1.2 Benefits of mHealth
1.3 mHealth Ecosystem
1.4 Benefits of This Report
1.5 Report Structure
1.6 Methodology

2. Introduction to the mHealth Market

2.1 mHealth Market Structure Overview
2.2 Key Definitions
2.2.1 mHealth Definition
2.2.2 eHealth Definition
2.2.3 Telemedicine Definition
2.2.4 Health Informatics Definition
2.3 mHealth Drivers
2.3.1 Are Emerging Economies a Key Market for mHealth?
2.3.2 The role of Developed Economies on the mHealth Market?
2.4 mHealth Technologies
2.5 Expected Impact of mHealth
2.6 mHealth App Categories

3. Global mHealth Market

3.1 The mHealth Initiative
3.2 Global mHealth Revenue Forecast 2013-2018
3.2.1 Global mHealth Revenue Forecast by Ecosystem Member Shares
3.3 Global mHealth Revenues by Services Shares 2013-2018
3.4 Regional mHealth Market Forecasts 2013-2018
3.5 Opportunities for Mobile Operators
3.6 M2M and Mobile Health
3.7 Telecom Operators in the mHealth Market
3.8 Mobile Medical Applications
3.9 Connected mHealth Devices

4. Competitor Positioning in the mHealth Market

4.1 Leading 20 Companies in the mHealth Market 2013
4.2 Composition of the mHealth Market in 2013

5. Leading 20 mHealth Companies

5.1 AliveCor
5.1.1 AliveCor Heart Monitor USPs
5.1.2 AliveCor Gains Extra Investment for International Expansion
5.1.3 AliveCor Supports UCSF's Online Health eHeart Study
5.1.4 Competitors
5.2 athenahealth Inc.
5.2.1 athenahealth Current Offerings
5.2.2 athenahealth Awards
5.2.3 athenahealth Acquires Epocrates
5.3 Epocrates
5.3.1 Epocrates mHealth Offerings Epocrates mHealth Offerings - Apple iOS Epocrates mHealth Offerings - Android OS Epocrates mHealth Offerings - Blackberry OS
5.3.2 The New "Epocrates Bugs + Drugs" App
5.3.3 Epocrates Monetising mHealth Offerings - Analysis
5.4 Apple Inc.
5.4.1 Apple's mHealth Strategy
5.4.2 mHealth Apps - Does Apple Have a Monopoly?
5.4.3 Apple and the Healthcare Industry
5.4.4 Apple's Standalone mHealth Device
5.4.5 iPhone 5S Features will Benefit Mobile Health Apps
5.5 Motion Computing
5.5.1 Motion Computing mHealth Offerings
5.6 Telcare
5.6.1 Telcare's Market and Business Model
5.6.2 Telcare's Current Offerings
5.6.3 Telcare and Telenor Connexion Partner for mHealth
5.6.4 Telcare, Inc. and Badgeville Partner
5.7 Vodafone
5.7.1 Vodafone mHealth Solutions
5.7.2 Vodafone mHealth Case Studies TRxCARE and Vodafone Help Improve Patient Care mHealth Clinical Research Patient Reported Outcomes
5.7.3 Vodafone mHealth Professional
5.7.4 Vodafone mHealth Partnerships
5.8 Voxiva
5.8.1 Voxiva Offerings Text4baby Text4kids Txt4health Text2quit Care4life Connect4health
5.8.2 Voxiva Delivers 100 Millionth Health Message
5.9 Qualcomm Life, a Qualcomm Company
5.9.1 2net Platform The 2net Hub and 2net Mobile
5.9.2 Qualcomm Life Acquires HealthyCircles
5.9.3 Qualcomm Life Ecosystem
5.9.4 Case Study - Improving Day-to-Day Management of Asthma
5.9.5 Qualcomm Announces mHealth Momentum in Europe
5.10 Diversinet Corp
5.10.1 Diversinet's mobiHealth Wallet
5.10.2 Diversinet's mobiMessenger
5.10.3 Diversinet Announces Sale of its Business
5.11 AT&T ForHealth
5.11.1 AT&T mHealth Solutions
5.11.2 Creating Connected mHealth Apps
5.11.3 mHealth Pilot Programs Smart Slippers Employee Diabetes Management
5.11.4 Mobile Resource Management
5.11.5 AT&T Vitality GlowCaps
5.12 Fitbit
5.13 Withings
5.13.1 Withings Raises $30 Million
5.14 Jawbone
5.14.1 UP by Jawbone
5.14.2 UP 3.0 and UP24 - New Wristband Addition
5.14.3 Jawbone Recent Acquisitions
5.15 AirStrip Technologies
5.15.1 AirStrip ONE
5.15.2 AirStrip Accelerator Services
5.15.3 Partners and Customers AirStrip Partners With Samsung
5.16 iHealth Lab Inc.
5.17 Nike
5.17.1 Nike mHealth Products
5.18 CardioNet/BioTelemetry
5.18.1 CardioNet MCOT MCOT Study
5.18.2 Event and Holter Monitoring
5.19 AgaMatrix
5.19.1 AgaMatrix and Sanofi
5.20 Sotera Wireless
5.20.1 ViSi Mobile

6. SWOT Analysis of the mHealth Market

7. Expert Opinion

7.1 Visiongain Interview with Telcare
7.1.1 Company Background and Product Offerings
7.1.2 mHealth Solutions Significantly Reduce Costs
7.1.3 Key Trends and Developments Driving mHealth Adoption
7.1.4 mHealth Devices Will Proliferate in the Coming Years
7.1.5 Device Interoperability to Drive Innovation in mHealth
7.1.6 Connected Devices Set for Explosive Growth
7.1.7 Leading Players in the mHealth Arena
7.2 Visiongain Interview with Epocrates, an athenahealth company
7.2.1 Company Background and Product Offerings
7.2.2 Providing Connectivity Across Platforms is Challenging
7.2.3 Privacy & Security Policies Slowing the mHealth Market
7.2.4 Rapid Growth of Digital Omnivores Among Clinicians
7.2.5 Mobile Health Applications Gaining Traction
7.2.6 Positive Market Outlook for mHealth Market
7.3 Visiongain Interview with Motion Computing
7.3.1 Company Background and Product Offerings
7.3.2 Consumer Grade Tablets to be Key Enablers for mHealth
7.3.3 Automation of Processes and Workflows to be the Norm
7.3.4 EMS Technology to Impact Healthcare

8. Conclusions

8.1 Mobile Devices Have the Potential to Become Powerful Medical Tools
8.2 Untapped Potential for mHealth
8.3 Overcoming Obstacles to mHealth Uptake
8.4 Market Share & Outlook for the 20 Leading mHealth Companies

9. Glossary

List of Tables

Table 2.2: eHealth Definitions and Variations
Table 2.4: mHealth Technologies and Devices
Table 2.5: mHealth Applications 2013
Table 3.3 Global mHealth Revenue Forecast 2013-2018 ($ Billions, AGR %)
Table 3.6: Global mHealth Revenues Forecast by Services Shares 2013-2018 (%)
Table 3.11: Regional mHealth Revenue Forecast 2013-2018 (%)
Table 3.12: Telecom Operators mHealth Initiatives
Table 3.13: Connected mHealth Devices (Device Name, Type, Company and Description)
Table 4.1 Leading 20 Companies in the mHealth Market 2013 (Market Ranking, mHealth Revenues, Market Share %)
Table 5.1 AliveCor Overview 2013 (Total revenue, market ranking, % market share, HQ, Website)
Table 5.3 AliveCor's Heart Monitor USPs (Feature, Benefit)
Table 5.4 athenahealth Overview 2013 (Total revenue, market ranking, % market share, HQ, Ticker, contact, Website)
Table 5.6: athenahealth Current Offerings 2013 (Service, Product, Use)
Table 5.7 Epocrates Overview 2013 (Total revenue, market ranking, % market share, HQ, Ticker, contact, Website)
Table 5.9: Epocrates mHealth Offering for devices Running on Apple iOS 2013 (Product, Price $, Application)
Table 5.10: Epocrates mHealth Offering for devices Running on Android OS 2013 (Product, Price $, Application)
Table 5.11: Epocrates mHealth Offering for devices Running on Blackberry OS 2013 (Product, Price $, Application)
Table 5.12 Apple Overview 2013 (Total revenue, market ranking, % market share, HQ, Ticker, contact, Website)
Table 5.14 Motion Computing Overview 2013 (Total revenue, market ranking, % market share, HQ, contact, Website)
Table 5.16: Motion Computing mHealth Solutions Use Cases and Benefits 2013
Table 5.17 Telcare Overview 2013 (Total revenue, market ranking, % market share, HQ, Ticker, contact, Website)
Table 5.19: Telcare Offerings 2013 (Product/Service, Features)
Table 5.20 Vodafone Overview 2013 (Total revenue, market ranking, % market share, HQ, Ticker, contact, Website)
Table 5.22: Vodafone mHealth Solutions 2013
Table 5.23: Vodafone and TRxCARE Case Study
Table 5.24: Clinical Research Patient Reported Outcomes Case Study
Table 5.25 Voxiva Overview 2013 (Total revenue, market ranking, % market share, HQ, Ticker, contact, Website)
Table 5.27 Qualcomm Life Overview 2013 (Total revenue, market ranking, % market share, HQ, Ticker, contact, Website)
Table 5.29 Case Study - Qualcomm and Asthmapolis
Table 5.30 Diversinet Overview 2013 (Total revenue, market ranking, % market share, HQ, Ticker, contact, Website)
Table 5.32: Diversinet's mobiHealth Wallet Key Features and Benefits
Table 5.33: Diversinet mobiMessenger Key Features and Benefits
Table 5.34 AT&T Overview 2013 (Total revenue, market ranking, % market share, HQ, Ticker, contact, Website)
Table 5.36: AT&T Mobile Resource Management
Table 5.37 Fitbit Overview 2013 (Total revenue, market ranking, % market share, HQ, Ticker, contact, Website)
Table 5.39: Fitbit Product Offerings
Table 5.40 Withings Overview 2013 (Total revenue, market ranking, % market share, HQ, Ticker, contact, Website)
Table 5.42: Withings Product Offerings
Table 5.43 Jawbone Overview 2013 (Total revenue, market ranking, % market share, HQ, Ticker, contact, Website)
Table 5.45 Airstrip Technologies Overview 2013 (Total revenue, market ranking, % market share, HQ, contact, Website)
Table 5.47: AirStrip Clinical Solutions
Table 5.48 iHealth Labs Technologies Overview 2013 (Total revenue, market ranking, % market share, HQ, contact, Website)
Table 5.50: iHealth Labs Product Offerings
Table 5.51 Nike Overview 2013 (Total revenue, market ranking, % market share, HQ, Ticker, contact, Website)
Table 5.53: Nike Product Offerings
Table 5.54: CardioNet Overview 2013 (Total revenue, market ranking, % market share, HQ, Ticker, contact, Website)
Table 5.56: CardioNet Product Offerings
Table 5.57 Agamatrix Overview 2013 (Total revenue, market ranking, % market share, HQ, contact, Website)
Table 5.59: AgaMatrix Product Offerings
Table 5.60 Sotera Wireless Overview 2013 (Total revenue, market ranking, % market share, HQ, contact, Website)
Table 6.1 SWOT Analysis of the mHealth Market 2013
Table 8.1 The 20 Leading mHealth Companies 2013: (Market Share Allocation (%), Revenue From mHealth $mn)

List of Figures

Figure 2.1 Global mHealth Market Structure Overview
Figure 2.3: Telecare vs. Telehealth Infographic
Figure 3.1: Global Deaths from NCDs vs. Deaths Not from NCDs (%)
Figure 3.2 Global mHealth Revenue Forecast 2013-2018 ($ Billions, AGR %)
Figure 3.4 Global mHealth Revenue Forecast by Ecosystem Member Shares 2013 (%)
Figure 3.5: Global mHealth Revenues by Services Shares 2013-2018 (%)
Figure 3.7: Global mHealth Revenue Forecast by Services Shares 2013 (%)
Figure 3.8: Global mHealth Revenue Forecast by Services Shares 2015 (%)
Figure 3.9: Global mHealth Revenue Forecast by Services Shares 2018 (%)
Figure 3.10: Regional mHealth Revenue Forecast 2013-2018 (%)
Figure 4.2 Leading 20 Companies in the mHealth Market Share 2013 (% share)
Figure 5.2 AliveCor mhealth Market Share 2013 (%)
Figure 5.5 athenahealth mHealth Market Share 2013 (%)
Figure 5.8 Epocrates mHealth Market Share 2013 (%)
Figure 5.13 Apple mHealth Market Share 2013 (%)
Figure 5.15 Motion Computing mHealth Market Share 2013 (%)
Figure 5.18 Telcare mHealth Market Share 2013 (%)
Figure 5.21 Vodafone mHealth Market Share 2013 (%)
Figure 5.26 Voxiva mHealth Market Share 2013 (%)
Figure 5.28 Qualcomm mHealth Market Share 2013 (%)
Figure 5.31 Diversinet mHealth Market Share 2013 (%)
Figure 5.35 AT&T mHealth Market Share 2013 (%)
Figure 5.38 Fitbit mHealth Market Share 2013 (%)
Figure 5.41 Withings mHealth Market Share 2013 (%)
Figure 5.44 Jawbone mHealth Market Share 2013 (%)
Figure 5.46 Airstrip Technologies mHealth Market Share 2013 (%)
Figure 5.49 iHealth Labs mHealth Market Share 2013 (%)
Figure 5.52 Nike mHealth Market Share 2013 (%)
Figure 5.55 CardioNet mHealth Market Share 2013 (%)
Figure 5.58 AgaMatrix mHealth Market Share 2013 (%)
Figure 5.61 Sotera Wireless mHealth Market Share 2013 (%)

Companies Listed

360 Capital Partners
A&D Medical
Airstrip Technologies
Alegent Creighton
Alive Technologies
AMM Technologies
AMR Group
Andreessen Horowitz
Andon Health
ANT+ Wireless
Apple Inc.
AT&T ForHealth
AT&T Mobility
athenahealth Inc.
BAM Labs
Baxter Healthcare
Beam Technologies
BlackBerry Ltd
Body Media
Boston Scientific
Body Trace
Boston LifeLabs
Bpifrance, Idinvest Partners
Burrill & Company
Calgary Scientific
Cambridge Consultant
Cambridge Temperature Concepts Limited
Compliance Meds Technologies
Card Guard
Cardio Net
Cardiac Designs
CDC Entreprises
Cell Novo
Center for Body Computing
Cerner Capital
CHOICE Electronic Technology
Care Technology Systems
Dayton Industrial
Delphi Ventures
Dignity Health
Diversinet Corp
eCardio Diagnostics
Echo Therapeutics
Entra Health Systems
Ephone International
EPI Mobile Health Solutions
Everist Genomics
Facebook Inc.
Fast Company
Fitbit Inc
Fora Care
Foundry Group
Gavi Alliance
GE Healthcare
Geneva Healthcare
Genesis Health Technologies (GHT)
GlaxoSmithKline (GSK)
Health eHeart
Health Evolution Partners
Healthy Circles
Holter Monitoring
Honeywell HomMed
Hospital Corporation of America (HCA)
iHealth Lab Inc.
Intel Capital
Ingram Micro
Intermountain Healthcare
IMS Health
Iqua (Savox Group)
iTMP Technology
Johnson & Johnson
Khosla Ventures
Kiwok Nordic AB
Kyto Electronic
Living N motion
Lose It!
Massive Health
Medical Electronic
Medical International Research
Microsoft Corporation
Microsoft Research
Motion Computing
mHealth Company (mHC)
New Element
Nike Inc
Nonin Medical
Onyx II
Orange Business Services
PAD Products Inc.
Palomar Pomerado Health
Perfect Third
PHT Corp
Polar Electro
Practice Fusion
Pro Plus
Proteus Digital Health
Qualcomm Incorporated
Qualcomm Life
Qualcomm Ventures
Reflectance Medical
Reka Health
Remnart Technologies
Rescue Alert
Roche Diagnostics
RS Tech Medic
Safeguard Scientifics Inc. (SFE)
Sanderling Ventures
Sanofi Aventis
SAP Ventures
Saudi Telecom Company
Sequoia Capital
SHL Telemedicine
Sierra Wireless
Softbank Capital
SoftTech VC
Sotera Wireless Inc.
Sports Tracker
Telenor Connexion
Texas Instruments
True Ventures
TZ Medical
UFFE Medical
Under Armour
Vanguard Health Systems
Verizon Wireless
Verizon Communications
ViSi Mobile System
Vitality Inc.
Vitaphone Health Solutions
Vivify Health
Vodafone Corp Plc
Vyzin Electronics Private Limited
Wahoo Fitness
West Health Investment Fund
Westminster International Ltd

Government Agencies and Other Organizations Mentioned in This Report

American Academy of Paediatrics (AAP)
American Congress of Obstetricians and Gynaecologists (ACOG)
American College of Cardiology
American Medical Association (AMA)
American Diabetes Association (ADA)
Accreditation Council for Pharmacy Education (ACPE)
American Nurses Credentialing Center (ANCC)
Cellular Telephone Institute of America (CTIA)
Department of Health and Human Services
Food and Drug Administration (FDA)
FSI (France's sovereign wealth fund)
GSM Association (GSMA)
Healthy Mothers Healthy Babies Coalition (HMHB)
International Telecommunication Union (ITU)
Korea Advanced Institute of Science
National Aeronautics and Space Administration (NASA)
National Comprehensive Cancer Network (NCCN)
National Healthy Mothers
National Latino Research Center (California State University)
Oklahoma Life Sciences Fund
St. Jude Medical
The American Hospital Association
UK Stroke Association
US Centers for Disease Control and Prevention (CDC)
US Preventive Services Task Force (USPSTF)
University of California San Francisco's (UCSF)
Wireless Life Sciences Alliance (WLSA)
World Health Organization (WHO)

To order this report: Top 20 Mobile Health (mHealth) Companies 2014

Contact Clare: [email protected]
US: (339)-368-6001
Intl: +1 339-368-6001


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With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).