Welcome!

Microsoft Cloud Authors: Pat Romanski, Lori MacVittie, Andreas Grabner, Jim Kaskade, John Basso

News Feed Item

Accenture Technology Vision 2014 Identifies Six IT Trends Driving Digital Power Shift as Large Enterprises Assume Role of Digital Disrupters

The days of innovative, technology-focused start-ups being the only market disrupters and growing faster than their larger, more established competitors may be coming to an end, according to a new report by Accenture (NYSE:ACN), as large enterprises are starting to take advantage of their size, skills and scale to transform into truly digital businesses.

The Accenture Technology Vision 2014 identifies six technology trends that are enabling large enterprises to join those start-ups previously recognized as market disrupters in pushing the boundaries of innovation and taking advantage of digital technologies for competitive advantage. The report finds leading enterprises are pursuing digital strategies that leverage mobility, analytics, and cloud to improve business processes, take advantage of real-time intelligence, expand the boundaries of traditional workforces, and transform the way data is managed and used.

“We’re seeing large enterprises – armed with the resources, scale and drive to reinvent themselves through digital transformation – reasserting leadership in their markets,” said Paul Daugherty, chief technology officer, Accenture. “Leading companies are adopting digital to drive their processes more effectively and transform how they go to market, collaborate with partners, engage with customers, and manage transactions. Digital is rapidly becoming part of the fabric of their operating DNA and they are poised to become the digital power brokers of tomorrow.”

The six IT trends identified as driving the digital power shift are:

Digital-Physical Blur – Extending intelligence to the edge: The real world is coming online as wearable devices, smart objects and machines provide us with real-time intelligence, changing how we live and how businesses operate. This new layer of connected intelligence augments workforce capabilities, automates processes, and incorporates machines into our lives. For consumers, this provides new levels of empowerment, and for organizations, getting real-time, relevant data means both machines and employees can act and react faster and more intelligently in virtually any situation. In healthcare, for example, Koninklijke Philips N.V. is running a pilot Google Glass™ application that allows physicians wearing the display to simultaneously monitor a patient’s vital signs and react to surgical procedural developments, without needing to turn away from the patient or procedure.

From Workforce to Crowdsource – The rise of the borderless enterprise: Picture a workforce that extends beyond its employees, consisting of any willing individual connected to the Internet. Technology now allows organizations to tap into vast pools of resources around the world, just as companies like MasterCard Incorporated and Facebook Inc. do through organizations such as Kaggle Inc., a global network of computer scientists, mathematicians, and data scientists who compete to solve problems ranging from finding the best airline flights to optimizing retail-store locations. Channeling such efforts to achieve business goals is a challenge, but the opportunity is enormous: tapping an immense, agile workforce that is not only well-suited to solving some of today’s toughest business problems, but also, in many cases, is motivated enough to do it for free.

Data supply chain – Changing the way data is handled to put information into broader circulation: Data technologies are evolving rapidly, but most have been adopted in a piecemeal fashion. As a result, enterprise data is vastly underutilized. Currently, just one in five organizations integrates data across the enterprise. To truly unlock data’s potential value, companies must start treating it more as a supply chain, enabling its easy and useful flow through their entire organizations, and eventually throughout their ecosystems, too. Companies such as Google Inc. and Walgreens Co. have adopted this approach by opening up APIs; more than 800,000 websites now use Google MapsTM data, and third-party developers are able to include the ability to scan barcodes from Walgreens’ prescription bottles into their apps to make it easier for people to refill prescriptions.

Harnessing Hyperscale – Hardware is back (and never really went away): The hardware world is now a hotbed of innovation as demand soars for bigger and faster data centers. Advances in areas such as power consumption, processers, solid state memory, and infrastructure architectures are giving enterprises new opportunities to massively scale, increase efficiency, drive down costs, and enable their systems to perform at higher levels than ever before. As companies digitize their businesses, more and more will see hardware as essential to enabling their next wave of growth.

Business of Applications – Software as a core competency in the digital world: Mimicking the shift in the consumer world, enterprises are rapidly adopting apps in a push for greater operational agility. According to Accenture research, 54% of the highest-performing IT teams have already deployed enterprise app stores, facilitating this shift towards simple, modular apps for employees. IT leaders and business leaders must establish who plays what role in app development in their new digital organizations, as pressure for change is driven by the business. They must also transform the app development process itself, in order to take advantage of new technologies quickly, support regular software iterations, and, ultimately accelerate business growth.

Architecting Resilience – “Built to survive failure” is the mantra of the non-stop business: In the digital era, businesses are expected to support the non-stop demands placed on their processes, services and systems. This has ripple effects throughout an organization, especially in the CIO’s office where the need for “always on” infrastructure can mean the difference between “business as usual” and the erosion of brand value. Companies such as Netflix, Inc., which uses automated testing tools to deliberately attack its systems as a means to increase resiliency, are among today’s IT leaders. These companies ensure that their systems are designed and built for failure, taking advantage of modular technologies and advanced testing processes rather than designing to specifications.

“These key trends build on those we have seen over the past couple of years,” continued Daugherty. “Last year, we declared that every business is a digital business, whether its leaders acknowledged that or not. Now, we see that digital technologies run through every facet of the highest-performing businesses. Looking at the shifts in technology and the impact they’re having on the strategies and operational priorities of organizations around the world, we believe there are tremendous opportunities for every C-suite executive to be a digital disruptor – to reinvent and redefine their business to create lasting competitive advantage.”

For nearly 15 years, Accenture has taken a systematic look across the enterprise landscape to identify emerging IT trends that hold the greatest potential to disrupt businesses and industries. For more information on this year’s report please visit www.accenture.com/technologyvision or follow the conversation on Twitter with #TechVision2014.

About the Methodology

Accenture’s Technology Vision is developed annually by the Accenture Technology Labs. For the 2014 report, Accenture researchers and scientists developed hypotheses about information technology developments that they expect to have a significant impact on businesses over the next three to five years. Accenture also employed social collaboration techniques and crowdsourcing to solicit input and suggestions from thousands of its own employees. Other sources used for the report include trends identified by industry analysts, themes at conferences, academic literature, and Accenture’s original research into the characteristics of high-performing IT organizations.

About Accenture

Accenture is a global management consulting, technology services and outsourcing company, with approximately 281,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$28.6 billion for the fiscal year ended Aug. 31, 2013. Its home page is www.accenture.com.

Copyright © 2014 Accenture

All rights reserved.

Accenture, its logo, and High performance.Delivered are trademarks of Accenture.

This document makes descriptive reference to trademarks that may be owned by others. The use of such trademarks herein is not an assertion of ownership of such trademarks by Accenture and is not intended to represent or imply the existence of an association between Accenture and the lawful owners of such trademarks.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
IoT is rapidly changing the way enterprises are using data to improve business decision-making. In order to derive business value, organizations must unlock insights from the data gathered and then act on these. In their session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, and Peter Shashkin, Head of Development Department at EastBanc Technologies, discussed how one organization leveraged IoT, cloud technology and data analysis to improve customer experiences and effici...
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
"IoT is going to be a huge industry with a lot of value for end users, for industries, for consumers, for manufacturers. How can we use cloud to effectively manage IoT applications," stated Ian Khan, Innovation & Marketing Manager at Solgeniakhela, in this SYS-CON.tv interview at @ThingsExpo, held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, provided an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data professionals...
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Onalytica. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
What happens when the different parts of a vehicle become smarter than the vehicle itself? As we move toward the era of smart everything, hundreds of entities in a vehicle that communicate with each other, the vehicle and external systems create a need for identity orchestration so that all entities work as a conglomerate. Much like an orchestra without a conductor, without the ability to secure, control, and connect the link between a vehicle’s head unit, devices, and systems and to manage the ...
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and G...
Information technology is an industry that has always experienced change, and the dramatic change sweeping across the industry today could not be truthfully described as the first time we've seen such widespread change impacting customer investments. However, the rate of the change, and the potential outcomes from today's digital transformation has the distinct potential to separate the industry into two camps: Organizations that see the change coming, embrace it, and successful leverage it; and...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Internet of @ThingsExpo, taking place June 6-8, 2017 at the Javits Center in New York City, New York, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @ThingsExpo New York Call for Papers is now open.
"ReadyTalk is an audio and web video conferencing provider. We've really come to embrace WebRTC as the platform for our future of technology," explained Dan Cunningham, CTO of ReadyTalk, in this SYS-CON.tv interview at WebRTC Summit at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Everyone knows that truly innovative companies learn as they go along, pushing boundaries in response to market changes and demands. What's more of a mystery is how to balance innovation on a fresh platform built from scratch with the legacy tech stack, product suite and customers that continue to serve as the business' foundation. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, discussed why and how ReadyTalk diverted from healthy revenue and mor...
Extracting business value from Internet of Things (IoT) data doesn’t happen overnight. There are several requirements that must be satisfied, including IoT device enablement, data analysis, real-time detection of complex events and automated orchestration of actions. Unfortunately, too many companies fall short in achieving their business goals by implementing incomplete solutions or not focusing on tangible use cases. In his general session at @ThingsExpo, Dave McCarthy, Director of Products...
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...