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Microsoft Cloud Authors: Jayaram Krishnaswamy, Elizabeth White, Andreas Grabner, Jim Kaskade, Pat Romanski

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Dominion Dealer Solutions and Microsoft Expand Strategic Relationship to Offer Next-Generation Automotive CRM and Marketing Solution

Dominion Dealer Solutions and Microsoft announced today they have expanded their strategic relationship in dealer management systems to feature customer relationship management capabilities built on Microsoft Dynamics CRM. Last year, the company announced DominionDMX, the only dealer management system built on Microsoft Dynamics AX.

Dominion’s new solution represents the next-generation automotive sales and marketing platform comprised of DominionCMXTM and Dominion MarketCenterTM. They are used for customer relationship management (CRM) and marketing management, respectively. This extended relationship enables Dominion to further its strategy of empowering dealers to use technology that maximizes revenue, profitability, and relationships within a fast-changing automotive marketplace.

“Dominion’s objective has always been to drive better processes for automotive dealers. In today’s rapidly changing marketplace, elevated consumer expectations and complex communication pathways are causing challenges for overburdened dealership staff. Our new CRM built on the latest Microsoft technology allows Dominion to proactively give dealers unmatched performance both now and in the future,” noted Robert Berndt, president of Dominion Dealer Solutions.

“Microsoft Dynamics provides a flexible platform that addresses both consumer demands and business management with solutions that enable organizations to drive their vision, connect their customers, people and partners, and manage their end-to-end business processes,” said Doug Kennedy, vice president, Microsoft Business Solutions. “In automotive retail, the combination of Dominion’s extensive product, sales, and service experience aligns directly with our goal to provide our retail and manufacturer customers with innovative solutions from leading industry partners.”


DominionCMX seamlessly integrates showroom and sales process management with customer engagement across multiple channels including: web, email, phone, social media, and text. Fully customizable, DominionCMX works with your existing business software and dealership processes to deliver powerful business, customer, and marketing management in one robust, scalable solution. This turnkey technology enables the CRM to grow with each dealership, while providing built-in marketing automation tools and detailed reporting at both the department and enterprise level.

Dominion MarketCenter

Dominion MarketCenter combines the power of DominionCMX with managed marketing services that include automated email and electronic newsletter campaign management. Dominion MarketCenter provides the insight that dealers need in order to engage customers at the right time with the right message. Through marketing automation and powerful analytics, dealers can segment customers and report ROI analytics in real time.

“Dominion’s ‘Progressive Retail’™ vision serves as the foundation for our automotive solutions portfolio – DMS, CRM, Marketing, and Inventory. DominionCMX and Dominion MarketCenter, along with our enhanced relationship with Microsoft, allow us to offer great new capabilities and opportunities to support dealership innovation,” said John Reed, vice president of products and strategy for Dominion Dealer Solutions.

DominionCMX and Dominion MarketCenter, along with Dominion’s other technology solutions, will be demonstrated and rolled out to dealerships and manufacturers during the 2014 National Automotive Dealers Association conference and expo January 25-27, 2014 in New Orleans, LA at Booth #4039.

About Microsoft Dynamics

Microsoft Dynamics solutions empower your people to be more productive and your systems to last longer and scale as your organization grows, while enabling you to derive the insights necessary to respond quickly in an ever-changing world.

About Microsoft

Founded in 1975, Microsoft is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

About Dominion Dealer Solutions

Dominion Dealer Solutions helps car dealers attract, retain, and service customers for life. Dominion's Progressive Retail PlatformTM includes web-based customer relationship (CRM) and dealer management systems (DMS) with actionable intelligence from the Microsoft Dynamics platform. Dominion is a Microsoft Global Alliance Partner, sharing R&D, sales and marketing resources. Dealers nationwide purchase custom lead generation and digital marketing tools from Dominion including: responsive design websites, SEO/SEM, digital advertising, multi-channel marketing, specialized data aggregation, equity mining, inventory management and merchandising, and market reports. OEMs and auto dealers nationwide utilize Dominion Dealer Solutions' technologies to solve their marketing and business management challenges. Dominion Dealer Solutions is redefining automotive retail by delivering first-class customer experiences for car buyers and owners. For more information, visit our website, like us on Facebook, Pinterest or YouTube, or follow us on Twitter.

About Dominion Enterprises

Dominion Enterprises is a leading marketing services and publishing company serving the automotive, recreational and commercial vehicle, real estate, apartment rental, employment, parenting, and travel industries. Headquartered in Norfolk, Virginia, with 3,300 employees in the United States, Canada, England, Spain and Italy, the company provides a comprehensive suite of technology-based marketing solutions, and more than 45 market leading websites. Millions of For Rent®, Employment Guide® and® publications are distributed across the U.S. each year. For more information, visit

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