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[x+1] and Twitter Partner to Bring Marketers Data-Driven Campaigns

Advertisers Syndicate Audiences to Social Media Giant With Tailored Audiences and [x+1] Origin DMP

NEW YORK, NY -- (Marketwired) -- 12/10/13 -- [x+1], the leading provider of programmatic marketing and data management solutions, and Twitter today announced a partnership that empowers marketers to target and engage their audience with native ads on the social media giant.

Prior to launching tailored audience, marketers relied on contextual attributes to target general audiences on Twitter. With the [x+1] Twitter integration, marketers can now activate their first and third-party data to power Twitter Ads units, including promoted accounts and promoted Tweets. Whether it's a remarketing list, or an audience built using [x+1]'s predictive optimization engine (POE™), advertisers can now engage customers and prospects on any device used to access the social media network.

"Our partnership with Twitter is another way [x+1] provides marketers a persistent picture of their audiences and empowers them to engage wherever they can be found," said David Skinner, SVP of Business and Corporate Development at [x+1]. "For the first time marketers can find their exact audience or leverage the power of [x+1] Origin DMP to scale and identify new audiences on Twitter."

[x+1] clients will benefit from this partnership in the following ways:

  • Eliminate Waste & Reduce Acquisition Cost: Target only your customers & prospects who have shown interest
  • Maintain Privacy: Opt-outs are honored in real time and targeted sponsor ads will not be shown to consumers who opt-out of the re-targeting
  • Deliver Consistent Messages in Real-Time: With a clear understanding and persistent picture of customers and prospects, align your Twitter ads with consistent messaging across all formats and devices

For more information on the value of this partnership to [x+1] customers, visit http://www.xplusone.net/twitter-tailored-audiences/.

About [x+1]
[x+1] Origin Platform is the programmatic marketing hub that empowers the world's best brands to engage audiences in progressively relevant conversations across a full spectrum of paid and owned digital channels. [x+1] Origin Data Management Platform (DMP), powered by the Predictive Optimization Engine (POE™) and a wholly-integrated DSP, blends first and third-party data with predictive decisioning to engage audiences across online display, mobile web, apps, email, site, and other digital channels. Seven of the top 10 financial services companies rely on [x+1] for their programmatic marketing, and Origin is the only platform recognized by Forrester as both a DMP and DSP leader. The company is headquartered in New York City with offices in Connecticut, Illinois, and Michigan.

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