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Proformative Announces ProformaTECH 2014, the Premier Corporate Finance Technology Conference

AT&T CFO John Stephens to Keynote Feb 13 Event Focused on Educating Senior Corporate Finance Execs on Leadership Strategies that Embrace Corporate Finance Technology

SAN JOSE, Calif., Dec. 6, 2013 /PRNewswire/ -- Proformative, the pioneering leader in Enterprise Social Procurement™ for the office of the CFO, today announced that ProformaTECH 2014 — the premier technology conference for senior corporate finance-related executives — will be held at the Venetian Las Vegas on February 13, 2014. John J. Stephens, AT&T Inc. (NYSE: T) senior executive vice president and chief financial officer, will deliver the event's keynote address.

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"Technology plays a critical role in AT&T's financial planning and reporting," said John Stephens, who was named CFO in 2011. "Innovation has helped us streamline AT&T's financial ecosystem. So today we have an improved ability to respond to changing business conditions and anticipate customer needs." AT&T's finance team is credited with helping to transform AT&T into a leading telecommunications provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. "I'm delighted to be the keynote speaker for ProformaTECH 2014 and I look forward to sharing insights from my two decades at AT&T with my peers in the corporate finance community," Stephens added.

As disruptive technologies continue to revolutionize business at an unprecedented rate, CFOs and corporate finance professionals are re-imagining the role and contribution of technology within the office of the CFO. Offering a unique opportunity to uncover strategies and technologies that will help senior corporate finance executives realize their operating visions, ProformaTECH 2014 combines educational sessions, best practices, and expert advice with a showcase of real-world applications across multiple technologies and industries. Topics will include current and emerging best practices in budgeting, planning & analysis, employee performance management, business intelligence, "big data" and scorecards, financial consolidations & reporting, mobile payments, FX risk management, working capital optimization and core financial systems such as ERP platforms, among many others. Last year's inaugural event — which boasted an impressive post-event Net Promoter Score of 87% — featured an exclusive roster that included 70% of attendees holding Director, VP-level, or CXO titles.

With a core focus on educating CFOs and other finance leaders on how technology is fundamentally and strategically changing operations in corporate finance, ProformaTECH 2014 will feature 20 educational sessions in four conference tracks: Operational Advantage; Managing Change; Financial Technology Landscape; and Change Anticipation and Readiness. ProformaTECH 2014 will host interactive presentations led by CFOs, industry leaders, and subject matter experts from organizations such as APQC, KPMG, Financial Executives Consulting Group, Proto Labs, and Papa Murphy's, as well as non-profits and government entities.

NetSuite, the industry's #1 provider of cloud-based financials / ERP and omnichannel commerce software suites, will return as the event's Platinum Sponsor for the second year. "As technology continues to be integrated with overall corporate strategy, the CFO's influence has continued to grow, along with the need for new solutions to intelligently manage the enterprise," said Rob Israch, Vice President of Global Marketing Programs at NetSuite. "We're excited to continue the conversation as well as share our perspectives and insights with the impressive mix of CFOs and other finance professionals who will be attending ProformaTECH 2014."

With additional ProformaTECH 2014 sponsors continuing to sign on, confirmed Gold sponsors include such industry-leading enterprise solution providers as Aria Systems, Ariba, Compuware, Intacct, Softrax, Transverse, and Xactly.

"More than ever before, corporate strategy is being driven by technology innovation," said Marc Linden, CFO at Intacct. "It's never been more critical for corporate finance leaders to broaden their perspectives and understand how technology is transforming the role of finance, both as a key source of competitive advantage and as a driver for finance teams to expand their function as trusted advisors to rest of the business."

Highlighting this year's conference agenda, Proformative also announced its first annual ProformaTECH 2014 Awards for Excellence, honoring visionary CFOs and their teams who have fully embraced technology as a vehicle for driving break-through performance. Winners in three categories will be announced at the closing reception: CFO Technology Leader of the Year; Pioneering Finance Technology Leader of the Year; and Most Effective Adoption of Technology by a Finance Organization. Nominations will be evaluated by an independent panel of volunteer corporate finance executives chaired by Robert Kugel, senior vice president and research director at Ventana Research. The deadline for nominations is January 15, 2014.

"I'm looking forward to participating on the CFO Panel and attending the rest of the ProformaTECH conference to take advantage of the tremendous amount of educational sessions Proformative has scheduled," said Proto Labs CFO Jack Judd. "The peer networking opportunities built into the agenda, as well as the range of thought-provoking discussions generated by the mix of industry leaders, subject matter experts, and solution providers, are sure to make this one of the most valuable corporate finance technology events I'll attend and participate in, in the new year."

ProformaTECH 2014 also offers attending CPAs and treasury professionals up to 10 CPE and 10 CTP/CCM credits through NASBA and the Association for Financial Professionals (AFP), respectively. For additional peer networking opportunities, optional events are available for attendees including a welcome reception and pre-event workshops on February 12, and an exclusive golfing outing at Bear's Best golf course on February 14. For a limited time, early bird pricing is available for pre-registrants at only $350, representing a steep discount from the regular full rate of $899. For more information please visit: www.proformative.com/technology-conference/

About Proformative

The largest and fastest-growing online community and resource for the office of the CFO, Proformative is the pioneer in Enterprise Social Procurement™, a peer-driven community model enabling corporate finance professionals to make smarter, more informed purchasing decisions for complex enterprise products and services. Based in Silicon Valley, CA, Proformative reaches more than a million corporate finance and related executives at companies ranging from start-ups to the Fortune 500 and is comprised of nearly 50,000 community members.

Enterprise Social Procurementis a trademark of Proformative.

For more information about Proformative, please visit www.proformative.com
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SOURCE Proformative

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