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Greater Than One Launches GTO Media, a Digitally Led Media Division for Complex Industries

GTO Media Is Defining the Media That Matter

NEW YORK, Dec. 4, 2013 /PRNewswire/ -- Greater Than One, an independent, fully integrated branding and digital communications company, has announced the launch of its digitally led media division, GTO Media. GTO Media delivers strategically designed media experiences that are custom-built from human insights and performance-driven to captivate people, brands, and businesses in healthcare and other complex industries.

"For the past 12 years, GTO Media had operated as the media innovation center within Greater Than One, where it consistently created turnkey experiential digital platforms for our clients," said Elizabeth Izard Apelles, CEO of Greater Than One. "While continuing its highly successful work in healthcare, GTO Media is well-positioned for growth and will offer expertise and services to a broader set of clients and agency partners in new verticals."

GTO Media is a diverse group of forward-thinking media specialists whose expertise spans digital strategy, content development, social and traditional media placement, and search (SEM and SEO). Driven by data, analytics, and human insights, GTO Media has a record of digital innovation, including its propriety methodology Launch Dynamics, which leverages Big Data during the preliminary research, ideation, and execution phases of strategic plan and campaign development.

"In an era where most professionals are generalists with traditional roots, an abundant need for digital specialists has emerged," said Amanda Powers, Senior Partner, GTO Media. "At GTO Media, we hyper-focus our efforts on creating high-impact media strategies and campaigns that enable customers to interact with brands, accelerate brand loyalty through human insights and analytics, and drive business. GTO Media will shine a whole new spotlight on the many media opportunities and experiences the world has yet to see."

GTO Media provides a full suite of media services, offering clients and agency partners the necessary tools and resources to execute successfully on a variety of scaled campaign and initiative goals, including:

  • Analytics, Insight, Strategy & Research
  • Media Strategy, Planning, Buying & Optimization
  • Social Media, Affiliate Marketing & Content Syndication
  • 3-D Animation, Video Production & User Experience Design

A competitive advantage of GTO Media is its union of large-agency experience from Greater Than One with its boutique-agency ability to provide deep and dedicated attention to brands. GTO Media has provided experiential media campaigns for health care giants such as Eli Lilly, Roche/Genentech, Sunovion, Meda, and Truven Healthcare Analytics, as well as media strategy and creative content development for clients outside of health care, such as M&M's and the NYU School of Continuing and Professional Studies, among others.

GTO Media is an attractive partner for clients, agencies, and media providers in many industry verticals who are looking to collaborate on experiential media, analytics, and data management.

About GTO Media: Defining the Media That Matter
GTO Media delivers contextually relevant media experiences that are strategically designed, custom-built from human insights, and performance-driven to captivate people, brands, and businesses in health care and other complex industries. GTO Media accelerates brands by melding imagination, human engagement, deep industry insights, and a highly sophisticated analytic approach into memorable media experiences that motivate consumer behavior.

GTO Media launched in 2013 as the strategic media division of Greater Than One, an independent, fully integrated branding and digital communications company. For more information, visit: http://www.greaterthanonemedia.com/.

Media Contacts:
Amanda Powers
Senior Partner, GTO Media

Meredith Klein
SKY Communications

SOURCE Greater Than One

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