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Idera Increases Focus on Server Backup Solutions With the Appointment of Hector Franco as Customer Advocate and Windy LaMarr as Group Product Manager

Seasoned Veterans Bring Focus on Scalability, Reliability, and Customer and Partner Support

HOUSTON, TX -- (Marketwired) -- 10/22/13 -- Idera, a leading provider of application and server management solutions, today announced the appointment of two seasoned veterans to their Server Backup division. The strategic hiring of Hector Franco as Customer Advocate and Windy LaMarr as Group Product Manager brings increased focus on scalability, reliability, customer support, and partner relations. Idera Server Backup Manager delivers an affordable, enterprise-class backup solution for both physical and virtual server environments.

Windy LaMarr, Idera's new Server Backup Group Product Manager, has been with Idera since its inception over 10 years ago. In her tenure, she has held various positions, including Sales Engineer, Product Marketing Manager and Product Manager. As the Server Backup Group Product Manager, LaMarr will aid in the development of a strategic product direction that is attentive to customer feedback, and focused on creating high-quality, high-value products.

"As the Group Product Manager, my main focus is to make sure we deliver products and solutions that provide value to our customers and solve everyday problems," LaMarr said. "To do this, we will increase many of our programs designed to give early beta access and gain critical feedback from our partners and customers. With their insight, we can develop a roadmap that supports them as they grow."

Customer Advocate Hector Franco will focus on community relations, supporting customers and enabling hosting providers. Franco's hosting experience includes managing datacenters for SoftLayer, one of the world's largest hosting providers. In his role as Idera's Customer Advocate, Franco will serve as the voice of the customer within Idera -- creating and facilitating partner programs, increasing community feedback, and creating events and programs that help customers from a technical perspective as they deploy Server Backup Manager.

"As a former datacenter manager, I know the hurdles and challenges our partners and customers face. They need to know that they can reach Idera at any time, maintain a two-way conversation, and believe Idera is equally invested in their success," said Franco. "In this role, I will increase the visibility and availability of Idera by working closely with customers to meet their goals."

About Idera
Idera is a leading provider of application and server management solutions. Idera provides a wide variety of application performance management products including solutions for Microsoft SQL Server and SharePoint. Idera also provides award-winning server backup solutions for both managed service providers and enterprise customers.

Headquartered in Houston, Texas, Idera is a Microsoft Managed Partner and has over 12,000 customers worldwide. Contact Idera at +1-713-523-4433 or visit www.idera.com for free trials, free tools and more information.

Idera is a registered trademark of Idera, Inc. in the United States and a trademark in other jurisdictions. All other company and product names may be trademarks of their respective company.

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