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AFS Technologies Announces the Appointment of Alan El-Kadhi to General Manager Asia Pacific

AFS Technologies, Inc., the leading provider of business enterprise and on-demand software solutions for the Food and Beverage and Consumer Packaged Goods (CPG) retail industries, has appointed Alan El-Kadhi as General Manager Asia Pacific. Effective immediately, Mr. El-Kadhi will also assume the role of Product Manager of AFS Mobile Solutions and be based in the Company’s Sydney, Australia office.

During an extensive 25-year career in the software industry, Mr. El-Kadhi has exceled in software product management and new technology commercialization. His experience with taking new software products to market began with the launch and growth of his own software development company in the United Kingdom, which was acquired by a leading United States-based company. Mr. El-Kadhi has successfully transformed a number of companies in both the United States and Australia in the fields of Business Intelligence, systems management tools and Video Analytics.

“I’m delighted to have Alan at the helm of our Asia Pacific division and leading the further development and growth of the AFS Mobility product suite,” says Kurien Jacob, CEO of AFS Technologies, Inc. “His track record in effective packaging and simplified deployment of complex solutions will enable our retail execution and DSD solutions to be the most cost-effective integrated solution in the world market.”

Mr. El-Kadhi served as General Manager of Commercialization for the University of New South Wales, one of Australia’s largest universities, where he generated millions of dollars in licensing and venture capital to fund new technology start-up companies. He also restructured and managed sales for a start-up specializing in Video Analytics and a global Business Intelligence software company. As a two-year volunteer in Indonesia, Mr. El-Kadhi applied his business experience to convert a small wildlife organization into a well-funded and international award-winning conservation non-governmental organization (NGO).

“Working for a global solution provider with such a diverse and powerful portfolio provides me with an incredible opportunity,” noted Alan El-Kadhi. “Each product is designed to work together to deliver the business insights and advanced analytics CPG companies require to perform successfully in today’s competitive marketplace. Pairing the AFS Mobile Retail Execution solution with a Trade Promotion Management application and a Management Intelligence tool creates a seamless Sales Solution Suite that no other company can offer. I’m excited to be part of a team that possesses the technology and vision to provide such remarkable benefits to its customers.”

About AFS Technologies, Inc.

AFS Technologies, Inc. is the leading provider of business enterprise and on-demand software solutions designed to meet the unique requirements of the Consumer Packaged Goods, Food and Beverage, and Financial segments. With over 25 years of industry experience, the company now serves over 1,500 customers in more than 40 countries with cutting edge technology designed to optimize the order-to-cash flow cycle and improve efficiencies across the entire supply chain. AFS solutions are utilized by manufacturers, distributors, broker/sales agencies, third party logistics providers and retail operators. These industry trading partners rely on AFS technology applications to automate business processes, optimize trade promotion management, reduce costs, increase sales and margin performance, support regulatory compliance, enhance field salesforce efficiencies, and drive collaborative commerce through data synchronization. All AFS solutions utilize service-oriented architecture (SOA) built with Microsoft .NET framework technology. AFS solutions interface with existing non-AFS systems and offer true deployment flexibility that allow customers to upgrade specific elements of the software without affecting the rest of the system. AFS products are also available as fully integrated end-to-end solutions or as individual modular applications. AFS offers customers true deployment flexibility through traditional licensing or subscription-based programs, from on-premise to on-demand solutions in the cloud. For additional information, please visit www.afsi.com or call (602) 522-8282.

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