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Robert van der Hooning, education advocate for veterans, joins innovation consultancy

Macon Raine, Inc. – a B2B marketing agency – announced today that Robert van der Hooning has been named Practice Manager for Macon Haye, a demand-side innovation consultancy

Macon Raine, Inc. announced today that Robert van der Hooning has been named Practice Manager for Macon Haye, a demand-side innovation consultancy that helps higher education, financial services and technology companies create new products and services. Macon Haye is a business unit of Macon Raine, Inc.

Mr. van der Hooning brings nearly 30 years of hands-on leadership experience in marketing, analytics and product/service design and has built two successful companies.

As Assistant Dean for the University of Illinois, Robert led the Executive MBA, Executive Education and MS Tax programs in the Chicago market where he tripled the Executive MBA class size, reengineered the curriculum and invigorated the brand. His program was ranked #14 in 2010 by Wall Street Journal (#6 by Alumni and #9 in Management Skills) ahead of Chicago Booth, Michigan and Berkeley. Mr. van der Hooning also developed and launched the University’s first international program in China and partnered with McKinsey & Company to teach its “consulting boot camp.”

As CEO of The International Bankers School, Robert built a 40,000 ft2 state-of-the-art facility featuring award-winning professors from the top 10 business schools in the world (e.g., Harvard, Stanford, Kellogg, INSEAD) focused on corporate finance and private banking/asset management.

While a Professor at Northwestern University’s Kellogg School of Management, Mr. van der Hooning founded Knowledge Stream Partners — a firm that specialized in data mining, marketing science and enterprise architecture for banks — that created value for customers and employees alike (http://www.tgc.com/dsstar/00/0411/101472.html).

His firm sponsored the international data mining competition organized by the ACM Special Interest Group on Knowledge Discovery and Data Mining (http://www.kdd.org/kddcup/index.php, www.kdnuggets.com). He also served as senior case writer and master trainer for the European Foundation for Quality Management (www.efqm.org) in London and later in Brussels. He pioneered the application of Six Sigma and Cycle Time Reduction to marketing and sales in service environments.

Robert leads with strategic vision, a collaborative style and a killer work ethic,” said Ben Bradley, Managing Director for Macon Raine, Inc. His experience leading hundreds of projects around the world has also given him cultural understanding, patience and a sense of fair play. “I remember watching Robert stand up for veterans facing challenges when they returned home from war (http://www.csmonitor.com/2006/0417/p01s02-legn.html, http://www.blackfive.net/main/2008/04/notes-welcomes.html. He never wavered. He just gets the job done with focus and discipline.”

Mr. van der Hooning holds a Master of Science degree in Engineering from the University of Michigan.

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Known for wearing plaid and sweater vests before they were popular, Ben Bradley is managing director of Macon Raine, Inc. (www.maconraine.com) - a management consulting, marketing and demand generation firm for technology organizations. He is a graduate of the University of Iowa and was a member of the undergraduate Iowa Writer’s Workshop. His interests include the intersection of technology and marketing. Because he was never very good at sports and doesn’t have many hobbies, his primary interests include the role of marketing on internal technology adoption, micro-finance, military uses of technology and media, self-organizing networks, network and physical security, collaboration and groupware. He frequently lectures his children on a variety of topics. Bradley was raised in Wheaton, Illinois and currently resides in Glen Ellyn, Illinois with his wife, two children and a purebred Latvian Goathound named Stella.