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Microsoft Cloud Authors: Liz McMillan, Elizabeth White, Mihai Corbuleac, Pat Romanski, David Bermingham

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Sitecore Announces Sitecore 7, Powering a New Level of Personalized Digital Experiences

Sitecore, a global leader in customer experience management software, today announced the availability of Sitecore 7, the newest release of the company’s unified software suite. Sitecore 7 offers the industry’s first search-based architecture, allowing CMOs and digital marketers to deliver a new level of relevant and personalized digital experiences to their audiences.

“Today’s prospects and customers expect and demand deep relevance in their digital interactions,” said Jeff Thomas, Sitecore Chief Marketing Officer. “To meet these needs, marketers must effectively manage a massive and ever-increasing amount of internal and externally generated content. Sitecore 7 takes multichannel digital marketing and customer engagement to a whole new level, letting marketers harness the power of this content, deliver unique, highly personalized experiences and drive the meaningful interactions that win customers for life.”

Sitecore 7’s architecture gives marketers the flexibility to work with content using traditional and search-based methods. The added search-based capabilities allow marketers to precisely manage search facets, result boosting, and content tagging for delivering extremely relevant and immediate results. Marketers can also observe and learn from customer swipe-and-search behaviors, gaining valuable insights to customer preferences and patterns.

Additionally, Sitecore 7 scales to virtually unlimited content volumes, enabling marketers to access tens of millions of pieces of content and fully leverage massive repositories of news or product info. The combination of unlimited content and greater control allows marketers to execute advanced targeting and merchandising techniques so they consistently deliver the experiences – and marketing – that matter most to prospects and customers.

“With Sitecore 7, there is no limit to the amount of content we can store,” said Chris Odom, Lead Developer at Mimio, a leading interactive education company and subsidiary of Newell Rubbermaid. “Additionally, content management will be easier and faster as a result of the advanced storing, indexing and retrieval options. Our marketers can be confident that they can deliver what customers want, without worrying about losing customer interest or revenues due to content that wasn’t robust enough, or relevant enough or recent enough.”

“More and more people are using search methods to find what they are looking for,” said Darren Guarnaccia, Sitecore SVP of Product Marketing. “That applies to customers as well as marketers. With Sitecore 7, marketers have more power to control massive amounts of content – and more ability to serve up exactly the right item at the right time to the right person.”

David Aponovich, Analyst at Forrester Research also sees the connections between the tremendous amount of content growth and being relevant to each individual customer. “Today, what matters is what you do with that content and your digital channels. In 2013, digital experience (DX) is king, so it’s imperative that you deliver interactions that are personal, contextual, and multichannel.” (Forrester Research, Inc., April 2013 David Aponovich blog, “Forrester Wave: Digital Experience, The New King of Web Content Management”).

Sitecore 7 is part of the Sitecore Customer Engagement Platform (CEP), the industry’s only unified solution for delivering multichannel marketing that’s relevant, immediate and fully integrated. Sitecore CEP brings together multiple components – content management, digital and e-marketing, engagement automation and analytics, business processes, and external tools and databases – into a single unified software suite that allows marketers to deliver outstanding results.

Sitecore 7 key points:

  • Search-based architecture frees marketers from content constraints; scales to virtually unlimited content volumes
  • Ability to manage more content means rich customization and deeper engagement
  • Pluggable search technology lets you use the default Lucene/SOLR engine or plug in the solution of your choice

Follow @Sitecore on Twitter to join the conversation.

For more information download the Sitecore 7 Media Kit.

About Sitecore

Sitecore is the global leader in customer experience management software for delivering the marketing that matters most – highly relevant content and personalized digital experiences that delight customers, increase loyalty and drive revenue. With Sitecore’s fully unified, powerful, and easy-to-use software suite, marketers can focus on engaging customers instead of managing data – to deliver experiences that are relevant, immediate, and integrated across channels. More than 3000 of the world’s leading brands – including American Express, Carnival Cruise Lines, easyJet, Heineken, LEGO, Microsoft, and Nestle – depend on Sitecore to help them deliver the meaningful interactions that win customers for life.

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