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RBD Appoints Jim Sander Senior Vice President of Sales & Business Development

Fast Growing Retail Sales Organization Strengthens Management Team With Experienced Industry Professional

ST. PETERSBURG, FL -- (Marketwired) -- 04/18/13 -- Retail Business Development (RBD), the leading provider of retail sales acceleration services, today announced that Jim Sander has joined the company to serve as the Senior Vice President of Sales & Business Development. Sander will report to CEO Jimmy Ralph and will be responsible for the company's sales strategy, growth, and execution.

"Jim has an outstanding track record of working with the nation's leading brands to accelerate their revenue growth," said Jimmy Ralph, CEO of RBD. "His proven expertise in building world-class sales teams, combined with his deep operational experience developing and executing retail programs in our industry, make him the perfect person to lead our sales effort as we rapidly expand our company."

Sander brings 20+ years of sales leadership to RBD. He joins RBD from ACA Talent, where he last served as Vice President of Sales for the high-volume sales recruiting firm. Over the past decade, Sander has consulted with Fortune 50 brands, including Apple, AT&T, Comcast, GE, HP, Home Depot, IBM, Microsoft, and Verizon, on sales optimization strategies. In addition to enterprise clients, Sander has worked with hundreds of up-and-coming companies in assisting them in driving their sales in North America.

Prior to joining ACA, Sander worked with MarketSource for over a decade as an executive leader in both business development and client services. As an executive director of retail, he led the execution of numerous high profile client projects, including the retail store operations for Palm, where he succeeded in launching their flagship store at 30 Rockefeller Center, and subsequently led the operations of their retail store chain nationwide. Sander also directed successful retail teams for key brands including Alltel, Jawbone, Sierra Wireless, Time Warner, and Verizon.

"I've always been excited by growth firms that have a clear and distinct value proposition," said Sander. "RBD is especially compelling because the company is solving the very real and significant problems businesses face in ensuring that their products sell-through at retail. RBD has a stellar reputation with their clients plus a culture forged from business leaders who understand what it takes to succeed. I am looking forward to working with this dynamic team to serve our clients and grow the business."

Retail Business Development offers the industry's most comprehensive suite of services designed to help carriers, manufacturers, and suppliers drive sales at retail. Services include national retail assisted sales programs, event and mobile sales execution, and turn-key mall based pop-up stores. Complementary service offerings include industry leading training programs, customer experience mystery shopping, retail consulting, and sales optimization programs. The company works with numerous clients, including Microsoft, AT&T, Proctor & Gamble, DISH Network, Duracell, Clearwire, Vonage, MetroPCS, and many others. For more information visit the RBD's website at www.retaildoneright.com.

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Jim Sander
P 727.498.5645
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A 111 Second Avenue NE, 15th Floor
St Petersburg, Florida 33701

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