Welcome!

Microsoft Cloud Authors: David H Deans, Pat Romanski, Janakiram MSV, Jnan Dash, Andreas Grabner

News Feed Item

Opportunities for Augmented Reality: 2013-2022 Report Featuring 30 Vendors to Watch in the AR Space

DUBLIN, Ireland, April 18, 2013 /PRNewswire/ --

Research and Markets has announced the addition of the "Opportunities for Augmented Reality: 2013-2022" report to their offering.

     (Logo: http://photos.prnewswire.com/prnh/20130307/600769 )

This new report provides a comprehensive and granular ten-year forecast for revenue generation - from hardware, software and advertising services -- in the burgeoning Augmented Reality (AR) market. It also assesses the latest business models being put forward by leading edge AR firms and analyses existing AR applications to understand their success and their flaws.

In addition to forecasts and market analysis, this report contains strategic profiles of twenty-eight leading AR firms, with SmarTech's take on where they are headed and their likelihood for future success.

Giants such Apple, Google, HP and Microsoft see AR as both a way to boost their traditional businesses and as a gateway into new markets. At the same time, innovative AR start-ups are attracting funding for both platforms and AR-driven applications aimed at specific industry sectors such as retail, education or computer gaming. But AR opportunities are not in any way limited to software packages; AR will also drive demand for new types of hardware such as gesture control and especially head mounted displays.

Given the strong and immediate opportunity potential for AR, STM Publishing has created this report as a key strategic input for all senior executives planning AR product/market policies for their firms. This report will also be essential reading for investors who are looking to take equity positions in AR firms.

By reading this report, software firms will gain insight from our assessments of the past successes and failures of AR firms as well as our projections of how these companies will seek to evolve their business models over the next few years. Our roadmaps for the major AR platforms will also serve as an important input for product planning at all firms involved in the industry.

R&D organizations developing novel sensors, input technology and other component level products will be able to quantify the addressable markets for their AR-related technology and how these markets will develop over the next decade. Advertising agencies and retailers will be able to quantify the advertising potential of AR promotional activity and see what has worked in the AR advertising space to date. Investors will gain a better understanding of how AR ventures are being financed and what the expected returns are likely to be.

Key Topics Covered:

Part 1: Guidance: Strategies for Successful Revenue Generation in the AR Market
1.1 Background to this Report
1.2 Augmented Reality: State of the Art, Beliefs About the Future
1.3 Four Reasons to Treat Augmented Reality as a Serious Business Opportunity
1.4 Augmented Reality and Market Reality: Is AR the Next Bubble?
1.5 A Niche-Oriented Scenario for AR's Future?
1.6 Augmented Reality Productization and Product Categorization
1.7 Forecasting Methodology Used in This Report
1.8 Investment Patterns in the AR Sector
1.9 Summary of Key Points in Part 1

Part 2: Addressable Markets for Augmented Reality Technology
2.1 The Five Core Markets for Augmented Reality
2.3 Education, Instruction Manuals and Information Services
2.4 Entertainment and Gaming
2.5 Navigation, Travel and Location-Based Services
2.6 AR-Based Communications and Collaboration
2.7 Other Applications for AR
2.8 Summary of Ten-Year AR Market Forecasts
2.9 Summary of Key Points in Part 2

Part 3: A Business Assessment of Current and Future Augmented Reality Products
3.1 AR Software: A Classification
3.2 Assessment of AR-Related Opportunities for the Software Industry
3.3 AR Displays and Glasses
3.4 A Note on the Use of Gesture Control and Other Advanced Input Technologies with AR
3.5 AR Chips
3.6 Summary of Key Points in Part 3

Part 4: Thirty-One Firms to Watch in the AR Space

- Apple
- ARM Holdings
- Cisco
- CrowdOptic
- Ditto
- Flutter
- GeoVector
- GoldRun 96
- Google
- Gravity Jack
- HP, Aurasma and the Autonomy Corporation
- IBM
- Intel
- iOnRoad
- Layar
- Metaio
- Microsoft
- Nokia
- Occipital
- Ogmento
- Qualcomm and Blippar
- ST-Ericsson
- Telibrahma
- Texas Instruments
- Total Immersion
- Tonchidot
- TourWrist
- Wallit
- Wikitude
- Yelp
- Zugara


For more information visit Opportunities for Augmented Reality: 2013-2022

Research and Markets
Laura Wood, Senior Manager.
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716

Research and Markets is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets.

SOURCE Research and Markets

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
The security needs of IoT environments require a strong, proven approach to maintain security, trust and privacy in their ecosystem. Assurance and protection of device identity, secure data encryption and authentication are the key security challenges organizations are trying to address when integrating IoT devices. This holds true for IoT applications in a wide range of industries, for example, healthcare, consumer devices, and manufacturing. In his session at @ThingsExpo, Lancen LaChance, vic...
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @CloudExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smart...
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, discussed the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports.
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settle...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
SYS-CON Events announced today that Outlyer, a monitoring service for DevOps and operations teams, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Outlyer is a monitoring service for DevOps and Operations teams running Cloud, SaaS, Microservices and IoT deployments. Designed for today's dynamic environments that need beyond cloud-scale monitoring, we make monitoring effortless so you...
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Have you ever noticed how some IT people seem to lead successful, rewarding, and satisfying lives and careers, while others struggle? IT author and speaker Don Crawley uncovered the five principles that successful IT people use to build satisfying lives and careers and he shares them in this fast-paced, thought-provoking webinar. You'll learn the importance of striking a balance with technical skills and people skills, challenge your pre-existing ideas about IT customer service, and gain new in...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, Cloud Expo and @ThingsExpo are two of the most important technology events of the year. Since its launch over eight years ago, Cloud Expo and @ThingsExpo have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, I provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading the...
Buzzword alert: Microservices and IoT at a DevOps conference? What could possibly go wrong? In this Power Panel at DevOps Summit, moderated by Jason Bloomberg, the leading expert on architecting agility for the enterprise and president of Intellyx, panelists peeled away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud enviro...
TechTarget storage websites are the best online information resource for news, tips and expert advice for the storage, backup and disaster recovery markets. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching their companies' information technology needs. By understanding these buyers' content consumption behaviors, TechTarget creates the purchase inte...
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business. Though, IoT is far more complex than most firms expected with a majority of IoT projects having failed. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, Chief IoTologist at Wipro, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology portfolios and business models to adopt and leverage IoT. He will delve in...
Who are you? How do you introduce yourself? Do you use a name, or do you greet a friend by the last four digits of his social security number? Assuming you don’t, why are we content to associate our identity with 10 random digits assigned by our phone company? Identity is an issue that affects everyone, but as individuals we don’t spend a lot of time thinking about it. In his session at @ThingsExpo, Ben Klang, Founder & President of Mojo Lingo, discussed the impact of technology on identity. Sho...
There are 66 million network cameras capturing terabytes of data. How did factories in Japan improve physical security at the facilities and improve employee productivity? Edge Computing reduces possible kilobytes of data collected per second to only a few kilobytes of data transmitted to the public cloud every day. Data is aggregated and analyzed close to sensors so only intelligent results need to be transmitted to the cloud. Non-essential data is recycled to optimize storage.