Welcome!

Microsoft Cloud Authors: Kevin Benedict, Pat Romanski, Liz McMillan, Lori MacVittie, Elizabeth White

Blog Feed Post

Integrated “App to App Synergy” is key to Cloud ROI and enterprise social media strategy

business-valueThe Forrester report ‘Total Impact of Google Apps‘ provides a framework for identifying the ROI from switching from a legacy mail and collaboration platform to Google Apps.

Surveying 200+ organizations with over 1,000 employees, Forrester identified the main business benefits required to build an ROI framework for moving to a Cloud-based service, which essentially broke down into two main categories:

  • IT infrastructure cost savings
  • Staff productivity increases

The IT infrastructure savings provides the hard numbers for justifying the business case, enabling cost reduction in areas you would expect like software licences, hardware and IT administrator costs, and delivers an ROI:

  • Break even within 1.4 months
  • 329% risk-adjusted ROI
  • A Net Present Value of over $10m following an investment of $400k

For many organizations the catalyst for the switch is a degrading email system experiencing performance issues that have become intolerable to the mission critical status that email now has for the organization.

So this means making the move solves this burning need and simultaneously maximizes cost savings through avoiding future costs related to maintaining on-site IT infrastructure, such as winding down their need for equipment like VPNs.

google_plusApp to App Synergy

This immediate payback means that the additional ROI benefits from staff productivity are a ‘free bonus’ on top, however it’s important to note just how beneficial these are and how the business can exploit them.

Indeed Forrester then make the critical point that even greater business impact is enjoyed through increases in staff productivity, highlighting features and benefits like more efficient document collaboration and more effective virtual meetings.

These are more intangible ROI benefits, not as easy to quantify in immediate $$ dollar terms, however by considering them within a broader context of process improvement, and identifying how these personal productivity gains are component parts of broader workflow enhancements, then senior executives can start to relate to them in terms important to them.

For example:

  • Sales teams producing more client proposals faster
  • Quicker resolution of customer service issues
  • Improved technical documentation

A key mechanism to achieving this productivity improvement is what Google describe as ’App to App’ synergy, referring to the SSO (Single Sign On) environment that Google offers for the suite of collaboration tools. They highlight how staff enjoy time-saving productivity boosts by accessing email, VoIP and video conferencing all from within the web browser.

Social Workflow – 9x Process Improvements

This may seem like a relatively unimportant technical feature in the grand scheme of enterprise applications, however when you consider that one of the primary issues IT faces is user adoption of new applications you can see just how key it actually is.

Indeed these principles are crucial for organizations also considering their enterprise social media strategy – How to internalize Web 2.0 tools like building your own private Linkedin type site or encouraging better knowledge sharing through staff use of blogs and wikis.

In this article the originator of this Enterprise 2.0 concept Andrew McAfee described how these new social media technologies faced the challenge that use of email was so entrenched that the new tools would need to be 9x more useful for them to switch, not just a little better.

Given just how much staff work within email on a day to day basis it is probably not even possible that they even would at all, and so Google addresses the situation by “bringing the mountain to Mohammed” – They embed these new collaboration methods directly into email.

There is no need to switch out to different social media and collaboration apps, they are built direct into the email interface itself.

e1This blending together is key to unlocking the transformational power of these technologies.

In an earlier white paper that builds on Andrew’s Enterprise 2.0 work, ‘Harnessing the Wikipedia Effect’, I described how it enables ’Knowledge Process Management’, referring to blending together the previously separate applications for Knowledge Management, those for Business Process Management and also the communications and collaboration apps.

The trend is also very effectively described in this article – Enterprise Apps Get Social.

What Google Apps is offering is this powerful effect distilled into an easily accessible online service, the essence of the business value of Cloud Computing.


Read the original blog entry...

More Stories By Cloud Best Practices Network

The Cloud Best Practices Network is an expert community of leading Cloud pioneers. Follow our best practice blogs at http://CloudBestPractices.net

IoT & Smart Cities Stories
DXWorldEXPO LLC announced today that Telecom Reseller has been named "Media Sponsor" of CloudEXPO | DXWorldEXPO 2018 New York, which will take place on November 11-13, 2018 in New York City, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, discussed the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docker c...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
To Really Work for Enterprises, MultiCloud Adoption Requires Far Better and Inclusive Cloud Monitoring and Cost Management … But How? Overwhelmingly, even as enterprises have adopted cloud computing and are expanding to multi-cloud computing, IT leaders remain concerned about how to monitor, manage and control costs across hybrid and multi-cloud deployments. It’s clear that traditional IT monitoring and management approaches, designed after all for on-premises data centers, are falling short in ...
The deluge of IoT sensor data collected from connected devices and the powerful AI required to make that data actionable are giving rise to a hybrid ecosystem in which cloud, on-prem and edge processes become interweaved. Attendees will learn how emerging composable infrastructure solutions deliver the adaptive architecture needed to manage this new data reality. Machine learning algorithms can better anticipate data storms and automate resources to support surges, including fully scalable GPU-c...
A valuable conference experience generates new contacts, sales leads, potential strategic partners and potential investors; helps gather competitive intelligence and even provides inspiration for new products and services. Conference Guru works with conference organizers to pass great deals to great conferences, helping you discover new conferences and increase your return on investment.
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
SYS-CON Events announced today that Silicon India has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Published in Silicon Valley, Silicon India magazine is the premiere platform for CIOs to discuss their innovative enterprise solutions and allows IT vendors to learn about new solutions that can help grow their business.
We are seeing a major migration of enterprises applications to the cloud. As cloud and business use of real time applications accelerate, legacy networks are no longer able to architecturally support cloud adoption and deliver the performance and security required by highly distributed enterprises. These outdated solutions have become more costly and complicated to implement, install, manage, and maintain.SD-WAN offers unlimited capabilities for accessing the benefits of the cloud and Internet. ...
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...