Anametrix today announced that its cloud-based, real-time marketing analytics platform was named a finalist for the 2013 SIIA Software CODiE Awards for Best Business Intelligence/Analytics Solution. The SIIA CODiE Awards are the premier award for the software and information industries, and have been recognizing product excellence for 27 years. The awards have over 75 categories and are organized by industry focus of Content, Education and Software.

This year there were 27 software categories, including twelve new and updated categories that reflect the continued growth and evolution of cloud computing, mobile, big data and video. Winners will be announced during a special Awards luncheon on May 9 in San Francisco during the industry's most comprehensive ISV conference, All About the Cloud.

The Anametrix marketing analytics platform is the first real-time, cloud-based solution to present a holistic view of the effectiveness of paid, owned and earned media (POEM) to improve campaign results, lower acquisition costs and increase customer lifetime value. The platform enables Global 2000 B2C marketers, publishers and agencies to perform ad hoc analyses of consumer search and engagement patterns, demographics, social graphs and campaign activity, and to correlate consumer response against corporate financial data. In addition to presenting real-time, multichannel analytics dashboards and historical reporting, Anametrix delivers predictive analytics for easy forecasting. Armed with a deep understanding of the levers of change, marketers can better understand complex buyer behaviors and reallocate their marketing mixes to engage consumers most effectively and drive revenue.

“Anametrix is honored to be a finalist for SIIA’s CODiE Award for Best Business Intelligence/Analytics Solution,” says Pelin Thorogood, CEO of Anametrix. “This accolade validates the need for marketers to harness the real-time speed of analytics to evolve to a model of ‘right-time marketing’ that synchronizes the sales cycles with the consumer buying cycles.”

“The CODiE Awards competition was extremely competitive this year, and all of the finalists should be commended for their innovative products and services,” says Rhianna Collier, VP for the Software Division at SIIA. “We look forward to honoring the winners at our awards program in May at All About the Cloud.”

Details about each finalist are listed at http://siia.net/codies/2013/finalists.asp.

About SIIA

SIIA is the leading association representing the software and digital content industries. SIIA represents approximately 700 member companies worldwide that develop software and digital information content. Information technology (IT) and software security are critical issues to SIIA’s members, many of whom strive to develop safe, secure and state-of the-art products that effectively serve their commercial and government customers alike, while protecting their intellectual property.

The SIIA Software Division provides a forum for companies developing the applications, services, infrastructure and tools that are driving the software and services industry forward. For further information, visit www.siia.net/software.

About Anametrix

Anametrix transforms businesses with marketing analytics. We collect, analyze and make sense out of data across all marketing channels in real time to enable marketers to discover new truths about customers, prospects and the market at large. Anametrix delivers 360-degree visibility into business data to uncover new trends and hidden correlations, explore new relationships and deliver a bigger and more predictable impact on revenue. Founded in 2010 by the trailblazing web analytics team behind WebSideStory, Anametrix has headquarters in San Diego, Calif. For more information, visit www.anametrix.com, Twitter, LinkedIn, Facebook, Google+ and our blog.