SALT LAKE CITY, March 6, 2013 /PRNewswire-iReach/ -- [Adobe Summit 2013]: Ensighten, innovator of Real-Time™ Tag Management Systems, is rapidly advancing marketers toward their goal of precisely targeted presentation of information and offers for website visitors through scalable and effective use of advanced optimization tools. This is one of the several insights discussed in a new white paper, published today, titled "Empowering Optimization with Tag Management Solutions."

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The paper, authored by noted optimization expert, Brian Hawkins of Web Analytics Demystified, examines the critical optimization challenges faced by digital marketers at top brands as they employ increasingly sophisticated techniques and technologies to target specific consumer segments and capture a share of their minds and their wallets.

"Many marketers are struggling to stay on top of the torrent of data generated by the array of digital marketing channels and devices. And, while there are specialized technologies they can bring to bear on the problem, timeliness is the single largest barrier they must overcome in order to implement effective online optimization," said Brian Hawkins, partner at Web Analytics Demystified. "With respect to time to market, the latest tag management technology from companies such as Ensighten is the single-largest success factor for these optimization and customer intelligence professionals."

How-to tips for the design and rapid implementation of best practices for optimization

The paper highlights how tag management technology such as Ensighten Manage 2.0, can eliminate time-consuming tasks and open the door to more efficient use of tools such as Adobe Test&Target. In particular, several key optimization best practices are highlighted:

1. The use of tag management to facilitate the rapid deployment of testing tags.
2. Better optimization tool control, with faster website deployment of optimized targeting code.
3. Reduced total cost of ownership (TCO) of sophisticated testing technologies.
4. Faster site performance through reduction in unnecessary testing tags deployed on a website.
5. A more streamlined and efficient approach to scaling-up winning tests.
6. Access to site data that can dramatically improve the testing process.

To illustrate the use of the latest tag management technology in conjunction with popular web marketing optimization tools, three use-cases are profiled — with advice and insights provided by experts at ICE.com, Sony Electronics and Symantec.

"Using Ensighten, one can easily and selectively deploy Adobe Test&Target mboxes as needed," said Evan Frank, director of CRM at online jewelry retailer Ice.com. "Some of the tests delivered through Ensighten have really moved the needle for us, including cross-channel testing, which dramatically increased our website to email conversion rates."                

To learn more and see other real Ensighten customer case studies, download the white paper.

ABOUT ENSIGHTEN
Ensighten boosts marketing agility and eases privacy compliance with the industry's first Real-Time™ Tag Management System, built for the needs of sophisticated enterprise websites. With Ensighten, businesses can decouple digital marketing processes from Web development cycles, enabling digital marketers to easily add, remove, or modify any third-party digital marketing tag or pixel — and see instant results. Ensighten tag management technology gives marketers and website analysts precise tag control by visitor, session, and page; and harmonizes tag data collection from websites, mobile apps, tablets, smartphones, e-readers, kiosks, game consoles, and more. Ensighten's cloud-based tag delivery accelerates page-load times and processes billions of tag requests from 25,000 Web domains across 150 countries, representing more than $25 billion in ecommerce for top brands that include Ice.com, Microsoft, MoneySupermarket, Monster.com, RAC, Sony Electronics, Staples, Subaru, Symantec, TUI Travel, T-Mobile, and United Airlines. Visit us on the Web at www.ensighten.com, and follow Ensighten on facebook.com/ensighten and Twitter @ensighten.

Media Contact: Tim Cox ZingPR, 650-369-7784, tim@zingpr.com

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SOURCE Ensighten