POSSIBLE, a WPP Digital company, announced today the relaunch of its corporate site as a publishing platform and creative showcase for collectively sourced original content. Headlining the new look POSSIBLE.com are exclusive interviews with technologist and developer of the first wiki, Ward Cunningham; investor and analyst Esther Dyson; cloud computing pioneer and former NASA CTO Chris Kemp; and Greg Biggers, CEO of crowd-sourced health discovery company Genomera. Also featured are a dispatch from the firm’s Moscow office and a study of a DARPA-funded incentivized prize competition.

Rather than taking a top down approach in determining topics to cover and guests to interview, the themes and stories included on the new site will be collectively sourced through CoLab, POSSIBLE’s internal social network. Coinciding with today’s site launch is the announcement that Jonathan McVey, who led development of the new POSSIBLE.com, has been promoted to the position of global creative officer. McVey previously served as the firm’s chief creative officer, where he focused on the agency’s corporate and U.S. operations. In his new position, McVey will guide creative strategy across the firm’s 26 offices around the world.

“As an agency, we spend a great amount of time helping our clients develop and launch unique, useful and sometimes breathtaking digital experiences that foster a sense of connection and community in markets around the globe,” said McVey. “The animating force in developing the new POSSIBLE.com was to take a dose of our own medicine – namely, creating a dynamic showcase where the content and insights reflect the collective intelligence of our agency-wide community of strategists, technologists and dreamers. Using our internal social network, CoLab, we’re able to allow the best ideas to trickle up, helping us determine what we feature on the site and the content we publish.”

In addition to leading development of the new site, McVey earlier oversaw the creation of POSSIBLE’s CoLab social network, which was built from the ground up to connect the firm’s 1,200 staffers in North America, Europe, Asia and South America. He has worked at creative and interactive firms in the U.S., Japan and Hong Kong and has more than 20 years of experience developing brand strategy for companies such as Converse, Apple, Nintendo, Tazo Tea, Morgan’s Hotel Group and Paramount Pictures. McVey has been recognized with awards from Communication Arts, The One Show, D&AD and The Art Directors Club, among others. He also holds a U.S. patent for packaging design.

“Jon has played an integral role in connecting our far-flung offices into a true creative community, where staff in New York, London, Shanghai, Moscow or any of our other 26 offices can easily connect, chat and share information through our CoLab social network,” said Shane Atchison, global CEO of POSSIBLE. “We are pleased to promote him to this more global role.”

About POSSIBLE

POSSIBLE is a global agency that creates award-winning, digital experiences for the world’s top brands. With a worldwide team composed of the industry’s most talented and insightful strategists, creatives, technologists, inventors and dreamers, the firm combines global capability with refined, local expertise across five continents, including a leading position in the fast growing Russia, India and China markets. POSSIBLE’s work spans the universe of high impact digital experiences with an emphasis on driving measureable business results for the world’s most dynamic brands.

POSSIBLE has 26 offices around the globe including New York, London, Shanghai, Moscow, Los Angeles, Seattle, Singapore and Cincinnati. Part of WPP Digital, the firm’s clients include AT&T, Barclays, BP, Canon, Comcast, The Bill & Melinda Gates Foundation, Procter & Gamble, Nokia, Microsoft, Mazda and Starwood Hotels and Resorts Worldwide. For more information, please visit www.possible.com.