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Cincinnati RE/MAX Featured in Cincinnati Business Courier

Re/Max renews UC athletics sponsorship deal

Cincinnati Bearcats tight end Travis Kelce celebrates after scoring the decisive touchdown during the Belk Bowl vs. the Duke Blue Devils at Bank of America Stadium in Charlotte on Dec. 27, 2012. Cincinnati won 48-34.

Huntley Paton

Re/Max of Southern Ohio has renewed its sponsorship of University of Cincinnati athletics.

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Steve Watkins
Staff Reporter- Business Courier
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Real estate brokerage firm Re/Max of Southern Ohio has renewed its deal to sponsor University of Cincinnati athletics.

Re/Max renewed its $28,000 sponsorship contract through the end of the school year in June, it said Wednesday in a news release. It also plans to continue its sponsorship of the Bearcats next school year.

“We are very proud to be able to sponsor these talented student-athletes,” Re/Max Regional Vice President Matt Gerding said in a news release. “As someone in the real estate industry, you have to get involved within your communities and have a sense of pride for your hometown team.”

Re/Max already sponsors an “agent of the game” promotion after each UC basketball game to honor that game’s most outstanding player. It will also provide sponsorships at Nippert Stadium, where UC plays football, and as presenting sponsor for UC’s basketball starting lineups.

“Support like this from Re/Max helps our student-athletes compete at the highest levels in the country,” UC Sports Marketing Manager Ryan Sweeney said in a news release.



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More Stories By Rodger Roeser

Roeser is the founder, owner and president of The Eisen Agency – Cincinnati’s largest and highest rated Public Relations Firm. He served as the 2005 president of the Cincinnati Chapter of the Public Relations Society of America and for several years on its Board of Directors. He is the founder of the chapter’s Blacksmith Awards Program. Roeser is the national chairman of the Public Relations Agency Owners Association, and serves on several boards and committees. He founded The Eisen Agency’s Operation: Outreach program which provides non profit groups professional marketing services pro bono, and he is also the founder of the Rodger Roeser Scholarship Fund, which provides dollars to minority and other graduating high school students seeking to enter a career in journalism or public relations. Roeser is an award winning print, radio and television journalist and has worked in both agency side and corporate side public relations. He is a graduate of Kent State University and holds a degree in broadcast news. He continues to write for a number of publications, and also is the host of the award winning audio podcast “That Marketing Show,” and the host of online webside series Business Focus.

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