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Microsoft Cloud Authors: Adine Deford, Elizabeth White, the Editor, Michael Krems, Xenia von Wedel

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Crimson Hexagon Social Media Analysis Library Surpasses 200 Billion Posts

Crimson Hexagon (http://www.crimsonhexagon.com), a leading provider of social media analytics software that delivers business intelligence to global corporations, announced it recently reached a major milestone: as of today, the Crimson Hexagon social media analysis library contains just over 248 billion posts and is currently growing at a rate of one billion new posts every two days. The company has been comprehensively archiving social media data since 2008 and provides customers with historical access to this entire set of content as part of a standard subscription to the Crimson Hexagon ForSight™ social media analytics platform.

In its latest release of the ForSight platform, Crimson Hexagon added several new data sources including Chinese micro-blog content from Sina Weibo, as well as consumer review data from dozens of popular sites such as TripAdvisor, Amazon and Epinions, and others.

To commemorate the 200 billion-post milestone, Crimson Hexagon commissioned an infographic that describes and visualises the growth of its massive social media analysis library. To see Crimson Hexagon’s journey to more than 200 billion posts view the infographic here: http://www.crimsonhexagon.com/billions-social-media-posts-analysis.

Crimson Hexagon is one of very few companies with access to the full Twitter Firehose—direct from Twitter itself—which contains every public Tweet published in all languages worldwide. In addition to Twitter, Crimson Hexagon collects and archives many other global social media content sources.

Major sources of content in the 200+ billion-post analysis library now include:

  • Full Twitter Firehose
  • Brand wall and select public Facebook posts
  • YouTube comments
  • Millions of Online News sites
  • Millions of Blogs
  • Millions of Forums
  • Chinese micro-blogs such as Sina Weibo
  • Dozens of consumer review sites such as TripAdvisor, Amazon and Epinions

This depth and breadth of content allows Crimson Hexagon’s global customer base to not only analyse a comprehensive set of current social media data, but also compare available data and results going back to 2008, providing powerful consumer insights to aid in strategic business decision making.

“Social media is a key component of big data and has the potential to make a dramatic impact on nearly everything—from the way brands interact with their customers, to understanding the nuances behind people’s voting or buying patterns. However, if this data is not analysed strategically, important opportunities are quickly lost in a sea of ever-changing conversation,” said Crimson Hexagon President, Curt Bloom, “We are excited and proud to have reached this important social media data analysis milestone—one of the most significant to date in our industry. We plan to stay committed to bringing value to our clients through the deep analysis of consumer opinion present in billions of social media interactions.”

Language-Independent Analysis:

The patented analysis algorithm that powers the ForSight platform is language agnostic and can perform analysis equally well in any language, including character-based languages such as Chinese and Japanese. Customers can easily leverage Crimson Hexagon’s global content sources and language-independent analysis capabilities without additional complex set up processes.

Depth and Quality of Analysis Results:

Unlike other social media monitoring and analysis companies, Crimson Hexagon uses statistical theory developed at Harvard University to analyse unstructured text such as social media posts. The Crimson Hexagon ForSight platform brings human judgment into every equation, incorporating a patented teachable algorithm that finds the real meaning behind social media posts. The ForSight platform goes far beyond basic measures of buzz volume or positive and negative sentiment. It enables customers to learn what’s behind the sentiment and reveals what consumers are actually thinking and feeling about a particular topic.

About Crimson Hexagon, Inc.

Crimson Hexagon, founded in 2007, is the leading provider of analysis software that delivers business intelligence from social media data for global corporations. Fast Company named Crimson Hexagon one of the Top 10 Most Innovative Companies on the Web. Powered by patented technology developed at Harvard University’s Institute for Quantitative Social Science, the Crimson Hexagon ForSight™ platform delivers the industry’s most comprehensive Big Data analysis capabilities for a variety of large-scale data sources. Clients include leading global organisations such as: Microsoft, Paramount Pictures, Starbucks, Simon & Schuster, Twitter, The United Nations, and many more. For more information go to: http://www.crimsonhexagon.com or read the Crimson Hexagon Social Media Monitoring and Analysis blog: http://www.crimsonhexagon.com/blog/.

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