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Microsoft Cloud Authors: Eric Aarrestad, Greg O'Connor, Liz McMillan, Aleksei Gavrilenko, Elizabeth White

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Smaato’s New SDK for Windows Phone 8 with MRAID Compliance Opens the Door for Higher Paying Rich Media Ads

Mobile World Congress, Barcelona, Spain, February 26th, 2013 Smaato, the leading global mobile ad exchange, announced the release of the Smaato Advertising SDK for Windows Phone 8 with MRAID support, providing Windows Phone 8 Developers the opportunity to monetize with Rich Media Ads.

Integration with Smaato's SDK allows app developers the opportunity to monetize applications with mobile advertisements in over 230 countries and territories. Smaato's partnership with over 90 ad networks and 50+ Demand Side Platforms means app developers get the widest array of advertisements available, and access to Smaato's industry leading Mobile Real Time Bidding (RTB) Exchange.

The build out of the Windows Phone SDK with MRAID support now enables Mobile Application Developers the opportunity to deliver rich media advertisements to their consumers. Rich Media ads, coupled with Smaato's state of the art RTB program means much higher eCPM's and revenue for publishers. Just in RTB alone, without the delivery of Rich Media Ads, Smaato has seen an eCPM uplift of about 125% (non RTB to RTB) on the Windows Phone Platform. Inclusion of rich media format availability for Windows Phone 8 will offer a unique and vast opportunity for WP8 application developers to monetize their traffic better than they ever have before.

"The efficiencies created by RTB will further contribute to the growth of rich media and mobile video advertisements because of their high level of consumer engagement and interaction. These ad formats, combined with geo targeting and behavioral data will drive the relevance of mobile advertising for local, mobile commerce" stated Ragnar Kruse, CEO Founder of Smaato in regards to his thoughts on where the future of mobile advertising lies.

"Windows Phone gives developers a wide range of options to monetize their applications," said Todd Brix, general manager, Windows Phone Apps, Microsoft Corp. "Smaato delivers even more monetization options through the rich media ad support in its SDK for Windows Phone 8."

Through Smaato's dedication to the Windows Phone Brand developer's community, the new SDK is now ready and available for download at http://www.smaato.com/sdks/

About Smaato
Smaato is the leading global mobile advertising exchange and helps mobile app developers and publishers make more ad revenues worldwide. As an industry pioneer and leader, Smaato provides Ads for Apps, and operates the leading RTB ad exchange and mobile ad optimization platform. More than 70,000 app developers and publishers use Smaato to monetize their content in 230 countries.

Smaato's unique feature is the aggregation of 90 Ad Networks and 50 DSPs to maximize mobile advertising revenues. Through an open API and the widest range of SDKs, Smaato technology can be easily integrated with ad networks, ad inventory owners (publishers and app developers) and 3rd party ad technology providers.

Smaato is an initial member of the OpenRTB Mobile subcommittee and an active member of the Mobile Marketing Association, Singapore Infocomm Industry (SITF), Singapore IT Federation and the German Digital Media Association BVDW.

Smaato received a Top 100 Private Company Award by AlwaysOn Media (2012, 2011, 2009 & 2007), is one of the AlwaysOn Global 250 winners in the Mobile category (2012 & 2011) and was named a "company to watch in 2010″ by Financial Analyst Company GP Bullhound.

Smaato's global headquarter is in San Francisco, California. The privately held company was founded in 2005 by an experienced International management team. Smaato's European headquarter is in Hamburg, Germany and the APAC headquarter is in Singapore.

Note to editors:
For more information, news and perspectives from Microsoft, please visit the Microsoft News Center at http://www.microsoft.com/news. Web links, telephone numbers and titles were correct at time of publication, but may have changed. For additional assistance, journalists and analysts may contact Microsoft's Rapid Response Team or other appropriate contacts listed at http://www.microsoft.com/news/contactpr.mspx.

Press contacts:
For PR inquiries, please contact Smaato's PR team:
UK: Pippa Melamet / James Ash, +44 20 7751 4444
[email protected]

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