Welcome!

Microsoft Cloud Authors: Pat Romanski, Lori MacVittie, Andreas Grabner, Jim Kaskade, John Basso

Related Topics: @CloudExpo, Microservices Expo, Microsoft Cloud, Open Source Cloud, Containers Expo Blog, @BigDataExpo, SDN Journal

@CloudExpo: Article

When IT Universes Collide

How 'Swing Shift' Hybrid Clouds Can Help Transition Post-M&A IT Assets

You may be the CIO or IT manager for a fairly complex IT environment. You also may already have begun moving your data center to a private cloud paradigm that offers greater efficiency and agility to meet your company's needs.

While there are still a few challenges to work through, most days seem to run fairly smoothly. In the course of a week, however, the landscape changes. You are suddenly drawn into discussions with company management about a potential acquisition or merger in the works.

How do you advise your company on the impact of bringing both IT worlds together, let alone how best to navigate, post-M&A, the smooth integration of the other company's IT assets with yours?

As it turns out, a hybrid cloud paradigm - used in what I call 'swing-shift' mode - may be one way to mitigate risk when integrating  IT worlds after a corporate merger or acquisition.

Expanding Use Cases for Hybrid Cloud
We generally define hybrid cloud as the informational and managerial relationship between an organization's internal, private cloud and someone else's cloud (whether that other cloud is public or a hosted, private cloud). The idea of using the fast-growing hybrid cloud paradigm as a swing shift of sorts for post-M&A IT asset integration is the second of two use cases we'll describe here:

1. Cloud Bursting
This is the first and most commonly described use case for hybrid cloud computing. Often referred to as 'cloud bursting,' this allows a company to temporarily expand the processing capability of its own internal, private cloud environment by tapping into the added processing power of an external cloud provider. This scenario is used to better meet short-term, burstable processing needs that are often associated with seasonal fluctuations of retailers or business service providers. Examples that come to mind include Black Friday, Election Day or other significant, periodic inflection points.

Using hybrid cloud to temporarily boost in-house compute cycles can give companies an extra weapon in the capacity-planning arsenal and a better way to balance capital expenditures with on-going operating expenses. Capital expenditures can be budgeted to meet a company's general, steady-state processing capacity while operating expenses are contracted based on usage in order to meet a yearly services rush. The business advantage to buying-for-the-surge is that the additional cost can be associated with the specific event. Subsequent cost/benefit analysis is then focused on that specific event.

2. Swing-Shift IT Integration (Post-M&A)
Admittedly, using a hybrid cloud architecture to aid integration of IT assets for a corporate merger or acquisition project is not as common a use case as cloud bursting. But, it can have much broader appeal to more companies. I call it hybrid cloud in 'swing-shift' mode because this use case relies on an external cloud provider acting as a safe 'swing' architecture (or temporary home) for the merged or acquired company's IT assets and applications.

This type of hybrid cloud usage can help address many of the challenges that occur when acquiring companies with technology assets. Such challenges include:

  • Isolating and evaluating possibly outdated technology which the acquired company may not have kept up to date in anticipation of being sold.
  • Separating architectures -- especially where there are vast differences in security, compliance or other IT governance issues between the acquirer and the acquired.

In each of these cases, the acquirer may be unwilling to bring such IT assets onto the network or into the data center too quickly or without ample triage around the migration approach. In contrast, a hybrid cloud environment can provide a temporary holding place for users' desktops, mailboxes, or even certain business applications. For the acquiring company it can offer a useful virtual, 'cleansing' environment to use as a base prior to ingesting into the permanent environment.

Swing Shift Hybrid Cloud in Action
In recent years, a few companies have made IT news for their novel use of hybrid cloud to aid in their own M&A integrations.

In 2011, Gartner published its own case study surrounding international Milwaukee-based manufacturer Brady Corporation that had acquired 50 companies in relative short order. The case study, "Brady Corporation: Hybrid cloud sourcing accelerates post-merger integration," [ID Number: G00211838] described various ways the company was able to leverage cloud services to help it migrate IT infrastructure and systems following its various acquisitions.

In late 2012, enterprise cloud provider Virtustream also shared how Domino Sugar used its hybrid cloud services to migrate and integrate IT assets from a recently acquired holding, Tate & Lyle Sugars. In this case, Domino Sugar had to first 'carve out' Tate & Lyle Sugars' business applications from its prior parent company's IT environment before the newly acquired company could be integrated into Domino Sugar's IT environment. At the time, Domino Sugar was also using Virtustream cloud services. To aid the process, the cloud provider deployed an on-premise cloud appliance at Tate & Lyle Sugars' U.K. data center. It then connected the appliance to its own off-premise cloud nodes in the U.S. A post-merger integration, migration and archiving methodology was followed by Virtustream in order to successfully transition and merge IT assets between Domino and Tate & Lyle. [See press release dated 09/13/2012, "Cloud Leveraged for a Rapid Post-Acquisition Integration of Tate & Lyle Sugars." ]

Such use cases highlight hybrid cloud's ability to serve a number of functions, including its use as a viable staging and filtering area for incoming IT assets stemming from a recent acquisition.

Swing-Shift Hybrids: What You Need to Know
Domino Sugar's real-world case describes methodologies and planning needed to successfully use hybrid cloud in this type of swing-shift mode.

Here, it might be helpful to consider that much of the same methodologies and planning apply to the post-M&A environment as they do when you are conducting other major data center transformation efforts:

  • Physically moving your company's IT assets to a new data center
  • Consolidating or collapsing multiple data centers
  • Merging dispersed IT assets after a business-wide reorganization.

In all cases, a wide variety of large and small details and dependencies must be identified, evaluated and addressed. Experienced IT advisors can help minimize a company's risk during this process. This includes knowing where best to employ a hybrid cloud to further minimize risk and streamline integration. Armed with this type of advice, a company in the midst of M&A activity should be able to better address:

  • Ways to begin operation of the newly acquired entity within an often tight timeline
  • Interim and post-M&A handling of the acquired company's mail servers and Active Directory domains and domain controllers
  • Whether or not the acquired company's hardware should be added to the new company or whether it should be subsequently retired
  • The impact of archiving some of the acquired company's data and applications vs. retiring applications which may now be obsolete
  • The possibility of combining short-term data migration efforts in a hybrid cloud environment with a larger virtualization project. Such an environment may be able to facilitate migrating the acquired company's physical servers into a virtual server environment (P-to-V conversion)
  • The prospect of setting up parallel or interim test/development environments via hybrid cloud in order to try out migration and integration efforts between old and new systems, or between the two companies themselves

Other Considerations
In contrast to a cloud provider used for cloud bursting (where usage may only be needed over a matter of hours, days or weeks), usage of a swing-shift hybrid cloud provider is likely to span several months. This can impact what to look for when trying to find the right cloud provider.

Among the points identified earlier in this article, organizations also need to take a closer look at certain IT management elements like data protection and security. The term "hybrid cloud" implies that certain controls like authentication and management/monitoring can be extended from your company to the cloud provider. Even disaster recovery may need to be considered and included. Organizations should also spend time looking at the provider's data migration plan and application migration strategy since the data originates from an external source, the acquired company.

This is also an area where details really matter. A service provider that can effectively serve the role of a swing-shift hybrid cloud provider must exhibit the appropriate level of technical expertise, technological capabilities and customer references. The provider's contract and service level agreement must also have much of these details spelled out before you sign on the dotted line. IT advisors can help in this type of vetting process as well.

Once you have a viable roadmap to help navigate through these potential obstacles, hybrid cloud used in this type of swing-shift mode can be a very satisfying and efficient way to ease the burden of acquisitions. It can also help ease IT operational headaches and smooth the integration of an acquired company's people, processes and IT assets.

More Stories By Steve Bulmer

Steve Bulmer brings more than 30 years of strategic and tactical technology advice to a vast array of clients. As former CTO for StraTech and now advisory principal with Datalink, he consults with IT executives and managers on strategies across Big Data, IT service level management, data protection and data management, business continuity/disaster recovery, and IT automation including virtualization, cloud, and the software-defined data center. Steve has helped develop numerous frameworks, methodologies, and maturity models that bring efficiencies to IT organizations.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lead...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform and how we integrate our thinking to solve complicated problems. In his session at 19th Cloud Expo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and sh...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
"We build IoT infrastructure products - when you have to integrate different devices, different systems and cloud you have to build an application to do that but we eliminate the need to build an application. Our products can integrate any device, any system, any cloud regardless of protocol," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, provided an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data professionals...
Internet of @ThingsExpo has announced today that Chris Matthieu has been named tech chair of Internet of @ThingsExpo 2017 New York The 7th Internet of @ThingsExpo will take place on June 6-8, 2017, at the Javits Center in New York City, New York. Chris Matthieu is the co-founder and CTO of Octoblu, a revolutionary real-time IoT platform recently acquired by Citrix. Octoblu connects things, systems, people and clouds to a global mesh network allowing users to automate and control design flo...
The WebRTC Summit New York, to be held June 6-8, 2017, at the Javits Center in New York City, NY, announces that its Call for Papers is now open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 20th International Cloud Expo and @ThingsExpo. WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web co...
Amazon has gradually rolled out parts of its IoT offerings, but these are just the tip of the iceberg. In addition to optimizing their backend AWS offerings, Amazon is laying the ground work to be a major force in IoT - especially in the connected home and office. In his session at @ThingsExpo, Chris Kocher, founder and managing director of Grey Heron, explained how Amazon is extending its reach to become a major force in IoT by building on its dominant cloud IoT platform, its Dash Button strat...
Complete Internet of Things (IoT) embedded device security is not just about the device but involves the entire product’s identity, data and control integrity, and services traversing the cloud. A device can no longer be looked at as an island; it is a part of a system. In fact, given the cross-domain interactions enabled by IoT it could be a part of many systems. Also, depending on where the device is deployed, for example, in the office building versus a factory floor or oil field, security ha...
In addition to all the benefits, IoT is also bringing new kind of customer experience challenges - cars that unlock themselves, thermostats turning houses into saunas and baby video monitors broadcasting over the internet. This list can only increase because while IoT services should be intuitive and simple to use, the delivery ecosystem is a myriad of potential problems as IoT explodes complexity. So finding a performance issue is like finding the proverbial needle in the haystack.
The idea of comparing data in motion (at the sensor level) to data at rest (in a Big Data server warehouse) with predictive analytics in the cloud is very appealing to the industrial IoT sector. The problem Big Data vendors have, however, is access to that data in motion at the sensor location. In his session at @ThingsExpo, Scott Allen, CMO of FreeWave, discussed how as IoT is increasingly adopted by industrial markets, there is going to be an increased demand for sensor data from the outermos...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at 20th Cloud Expo, Ed Featherston, director/senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2017 New York. The 20th Cloud Expo and 7th @ThingsExpo will take place on June 6-8, 2017, at the Javits Center in New York City, NY. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Internet to enable us all to im...
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...