Welcome!

Microsoft Cloud Authors: Pat Romanski, Janakiram MSV, Steven Mandel, John Basso, Liz McMillan

News Feed Item

Tata Global Beverages Standardizes Worldwide Brand on Sitefinity CMS, by Telerik

Telerik, provider of software development, lifecycle and content management tools and solutions, together with Communisis, a leading customer communications partner, today announced Tata Global Beverages (TGB), parent company to the Tetley brand, has experienced marked success since shifting to Sitefinity CMS. Telerik, Communisis and TGB will present their success story at the Technology for Marketing & Advertising (TFM&A) event on February 26 in Earls Court, England.

Faced with mounting costs and user dissatisfaction, Tata Global Beverages needed a flexible, easy-to-use content platform that could also deliver project savings. The company needed 17 sites, localized in multiple languages to showcase its popular Tetley brand.

After initially working to adapt Microsoft SharePoint, the company quickly realized it needed a content management system (CMS) that was cost-effective, flexible and easy-to-use. Communisis introduced Sitefinity CMS as part of its work developing the site for Tetley, on behalf of the company’s digital agency.

“SharePoint was very complex and its difficulties resulted in lack of internal adoption, causing many frustrations,” said Gwilym Lewis, Digital Director, Communisis. “We introduced Sitefinity CMS by Telerik because not only is it easy-to-use, but we knew it could meet and beat TGB’s requirements at an affordable price point. Our support and Sitefinity’s capabilities were a perfect pairing for this project.”

Through its work with Communisis, Tata Global Beverages selected the Sitefinity CMS by Telerik. The platform naturally supports high developer productivity and its infrastructure requirements are modest compared to other CMS offerings. Moreover, Sitefinity is user-friendly, making it an inviting work environment for non-technical content authors.

“We were very impressed with Sitefinity and how quickly we were able to get our sites up and running. Further, it is so intuitive, making it easy to work with and update,” said Nik Purnell, Collaborations Programme Manager, Tata Global Beverages. “We have standardized our entire web presence on Sitefinity – the Tetley brand as well as our corporate site.”

Since implementation, Tata Global Beverages launched 17 branded sites in 20 languages. Additionally, Tata Global Beverages’ own corporate site was migrated to Sitefinity. The entire project was completed in just six months with a savings of more than £250,000—hosting costs alone went from £67,000 to £10,000 annually.

“When determining your web strategy, it is very important to evaluate all options before implementation, to ensure you have the right systems in place,” said Martin Kirov, Executive Vice President, Sitefinity by Telerik. “Tata Global Beverages quickly realized that there were products better suited for public-facing web initiatives like theirs, and leveraged Sitefinity’s proven CMS technology for its Tetley brand. The results, thus far have been positive for all involved.”

Note to editors:

To learn more about Tetley’s success, read the full case study here or attend the live session taking place at TFM&A, February 26, 10-10:30 am, Content Management & Web Analytics Theatre. Sitefinity by Telerik and Communisis will also be available at stand D20.

About Communisis plc

Communisis plc is one of the UK’s leading marketing services organisations with over 1,500 employees across the UK, Europe and Asia. With clients in every sector, their hundred-year history provides them with a deep understanding of financial services, telecoms, utilities, retail and FMCG in particular. They have some of the world’s most advanced print, direct mail and digital capabilities, delivering more than 4.6 million personalized communications daily in the UK alone. www.communisis.com

About Sitefinity

Sitefinity is an innovative ASP.NET CMS that delivers power without the complications. Developed by Telerik, Sitefinity is trusted and used by thousands of customers worldwide to engage, convert and retain customers. Sitefinity’s modern features—including mobile-web, ecommerce, social media, and more— come packaged with Telerik tools and usability that’s unmatched in the industry. Sitefinity’s modern .NET code base means developers can build and extend to realize their own unique vision. At the same time, Sitefinity appeals to businesses who recognize that web content management should be accessible to everyone, and appreciate how Sitefinity’s intuitive interface empowers non-technical users to create and edit content with ease. For more information, visit: www.sitefinity.com.

About Telerik

Telerik is a market-leading provider of end-to-end solutions for application development, automated testing, agile project management, reporting, and content management across all major Microsoft development platforms. Telerik’s award-winning software development products enable enterprises and organizations of every size to generate tangible productivity gains, reduce time-to-market, and stay on time and under budget. With tens of thousands of users in more than 90 countries around the world, Telerik’s customers include numerous Fortune 2000 companies, academic institutions, governments, and non-profit organisations. For additional information about Telerik, please visit www.telerik.com or follow @telerik on Twitter.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
Is the ongoing quest for agility in the data center forcing you to evaluate how to be a part of infrastructure automation efforts? As organizations evolve toward bimodal IT operations, they are embracing new service delivery models and leveraging virtualization to increase infrastructure agility. Therefore, the network must evolve in parallel to become equally agile. Read this essential piece of Gartner research for recommendations on achieving greater agility.
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better. The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...
Akana has announced the availability of version 8 of its API Management solution. The Akana Platform provides an end-to-end API Management solution for designing, implementing, securing, managing, monitoring, and publishing APIs. It is available as a SaaS platform, on-premises, and as a hybrid deployment. Version 8 introduces a lot of new functionality, all aimed at offering customers the richest API Management capabilities in a way that is easier than ever for API and app developers to use.
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
In today's uber-connected, consumer-centric, cloud-enabled, insights-driven, multi-device, global world, the focus of solutions has shifted from the product that is sold to the person who is buying the product or service. Enterprises have rebranded their business around the consumers of their products. The buyer is the person and the focus is not on the offering. The person is connected through multiple devices, wearables, at home, on the road, and in multiple locations, sometimes simultaneously...
Amazon has gradually rolled out parts of its IoT offerings in the last year, but these are just the tip of the iceberg. In addition to optimizing their back-end AWS offerings, Amazon is laying the ground work to be a major force in IoT – especially in the connected home and office. Amazon is extending its reach by building on its dominant Cloud IoT platform, its Dash Button strategy, recently announced Replenishment Services, the Echo/Alexa voice recognition control platform, the 6-7 strategic...