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Microsoft Cloud Authors: Andreas Grabner, Elizabeth White, Jim Kaskade, Pat Romanski, David Bermingham

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Texas Instruments Makes Mobile Device Projection Even Brighter With The Announcement of DLP® IntelliBright™

BARCELONA, Spain, Feb. 25, 2013 /PRNewswire/ -- Today at Mobile World Congress (MWC), Texas Instruments (TI) (NASDAQ: TXN) DLP® Products premiered the IntelliBright™ system, a new suite of image processing algorithms designed to intelligently boost image brightness and contrast, while also minimizing power consumption. IntelliBright will enhance all classes of new DLP Pico™ products – mobile phones, tablets, digital video players, mobile accessories, and near-eye displays.



True to its name, the IntelliBright algorithms have the ability to intelligently analyze image content real-time and create brighter, higher contrast images without raising net power consumption. For consumers, IntelliBright means clearer, more vivid images in bright lighting conditions as well as longer battery life. For manufacturers, IntelliBright will offer further flexibility to tailor product performance to the specific needs of their customers and markets.

"We are very excited about the performance enhancements offered by IntelliBright," said Frank Moizio, business unit manager of DLP Pico. "When combined with the resolution and efficiency gains from our recently announced Tilt & Roll Pixel (TRP) architecture, the next generation of DLP Pico products will delight consumers with a whole new level of performance."

The IntelliBright suite consists of two distinct, patent-pending algorithms: Content-Adaptive Illumination Control (CAIC) and Local Area Brightness Boost (LABB). Since these algorithms operate autonomously, manufacturers can independently tune them to achieve desired product performance.

The CAIC algorithm operates by adjusting red, green and blue illumination strength on a frame-by-frame basis. The algorithm can be configured to maintain "constant image brightness" (which results in lower power consumption) or to maintain "constant illumination power" (which results in higher image brightness). This enables manufacturers to select their desired amount of brightness boost versus power savings.

The LABB algorithm also operates on a frame-by-frame basis by identifying "dark areas" and "bright areas" within a frame, then adding a programmable amount of gain to the dark areas, resulting in a more realistic and viewable image. 

To combat variable ambient light conditions that can affect image visibility, manufacturers have the option of integrating ambient light sensor readings into the CAIC and LABB algorithms. Exact brightness increases and power consumption decreases are completely dependent on content and ambient light factors, along with manufacturer decisions, and therefore cannot be generalized.

DLP Pico is currently collaborating with manufactures to integrate IntelliBright and the TRP architecture into next generation products to deliver superior display performance.

To learn more about DLP Pico, please email [email protected] to set up a meeting with DLP during MWC 2013. You can follow DLP on Twitter at @TI_DLP and on YouTube at For the latest on other applications for DLP technology overall, please visit

About Texas Instruments DLP Products

Since 1996, Texas Instruments' award-winning DLP technology has powered the world's top display devices to deliver higher resolution images rich with color, contrast, clarity and brightness for a wide range of applications, including intelligent display technology. With DLP's intelligent display capability, users can interact with content in a diverse range of applications, such as automotive, medical and interactive projection. DLP's technology spans movie theaters (DLP Cinema®) and large-scale, professional venues; in conference rooms, classrooms, and home theaters; and with DLP Pico™-enabled mobile devices, the ability to display images from the palm of your hand. Every DLP chip features an array of up to 8 million microscopic mirrors that switch at ultra-high speeds. With this speed advantage, DLP enables applications unheard of by competing display technologies. To learn more about DLP technology, please visit, or follow DLP on Twitter at

About Texas Instruments

Texas Instruments semiconductor innovations help 90,000 customers unlock the possibilities of the world as it could be – smarter, safer, greener, healthier and more fun. Our commitment to building a better future is ingrained in everything we do – from the responsible manufacturing of our semiconductors, to caring for our employees, to giving back inside our communities. This is just the beginning of our story. Learn more at


SOURCE Texas Instruments DLP

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